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GVR Report cover Healthy Snacks Market Size, Share & Trends Report

Healthy Snacks Market Size, Share & Trends Analysis Report By Product (Frozen & Refrigerated, Fruit, Nuts & Seeds, Bakery, Savory, Bars & Confectionery, Dairy), By Claim, By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-915-9
  • Number of Pages: 190
  • Format: Electronic (PDF)

Healthy Snacks Market Size & Trends

The global healthy snacks market size was estimated at USD 95.61 billion in 2023 and is expected to grow at a CAGR of 6.2% from 2024 to 2030. Busy lifestyles, increased urbanization, and changing dietary preferences are driving the demand for convenient, on-the-go snack options. Consumers are looking for snacks that are portable, easy to consume, and aligned with their dietary preferences. The rise in dietary restrictions and preferences for gluten-free, vegan, and organic diets have prompted manufacturers to innovate and diversify their product offerings to accommodate these needs.

U.S. Healthy Snacks Market size and growth rate, 2024 - 2030

Concerns about obesity rates and the prevalence of chronic diseases such as diabetes, heart disease, and hypertension are prompting consumers to adopt healthier eating habits. According to data from the Centers for Disease Control and Prevention (CDC), obesity affects four out of ten Americans. Similarly, according to the Organization for Economic Co-operation and Development’s (OECD) 'Health at a Glance: Europe 2020: State of Health in the EU Cycle' report, one in six Europeans were obese, and over 50% of adults were overweight. Healthy snacks, which have lower calories, sugar, and fat content compared to traditional snacks, are seen to combat these health issues.

Growing awareness of the importance of health and wellness encourages consumers to seek healthier dietary options, including snacks. As people become more conscious of the link between diet and health, they actively seek snacks that offer nutritional benefits and support their overall well-being. A survey conducted by Whisps, renowned for its high-protein snacks made from 100% real cheese, unveiled shifting trends in American snacking habits.

The survey, including over 2,000 American adults in April 2023, reveals a significant trend of people substituting an average of four meals per week with snacks. As individuals increasingly munch throughout the day, a staggering 79% of adults express a desire to consume healthier snacks. This data underscores a growing preference for convenient and nutritious snack options among Americans, highlighting a shift toward more mindful eating habits and a demand for healthier snack alternatives.

People are becoming more conscious about the snacks they consume, focusing on ingredients, portion control, and variety. For instance, a survey conducted by Mondelēz India in October 2022 revealed a significant shift in consumer snacking habits and preferences in India. A large portion of respondents reported choosing snacks that cater to their body's needs and nutritional requirements, with 86% snacking to boost mood, find comfort, relax, and seek quiet moments.

Moreover, 95% of Indians expressed a likelihood of seeking snacks with special ingredients or health qualities soon, surpassing the global average of 87%. Urban households, driven by increased affluence, are transitioning to more packaged foods, and exploring diverse consumption options beyond traditional items like glucose cookies and salted chips. This trend was accelerated by the pandemic, as consumers spent more time at home.

Market Concentration & Characteristics

In terms of innovation, there has been a significant focus on developing new and innovative healthy snack products to cater to changing consumer preferences. Companies are introducing snacks that are not only nutritious but also convenient, flavorful, and appealing to a wide range of tastes and dietary preferences.

Healthy Snacks Market Concentration & Characteristics

Innovation in healthy snacks includes the incorporation of trendy ingredients such as ancient grains, superfoods, plant-based proteins, and functional ingredients like probiotics and adaptogens. In addition, there is a growing emphasis on snacks that are free from artificial additives, preservatives, and allergens, catering to consumers seeking clean-label and minimally processed options.

Larger food companies seek to expand their presence in the healthy snacks segment by acquiring smaller, innovative brands with unique product offerings and a strong customer base. These acquisitions allow larger companies to gain access to new markets, distribution channels, and consumer demographics, while providing smaller brands with resources and expertise to scale their businesses.

Product Insights

The fruit, nuts and seeds segment held a share of 37.8% in 2023. The trend of healthy snacks, including fruits, nuts, and seeds, is on the rise due to the increasing consumer demand for convenient, delicious, and nutritious snack options. According to a report published by FoodNavigator-USA in 2023, the healthy snack bar market is driven by the preference for whole nuts, seeds, fruits, and chocolate, as well as health and convenience factors. The market is also positively influenced by the growing awareness of maintaining a healthy lifestyle and the demand for snacks that offer nutritional benefits.

The market is also influenced by the increasing prevalence of dietary trends such as plant-based diets, veganism, and paleo diets. Fruits, nuts, and seeds align well with these dietary preferences, contributing to the sustained growth of this market segment. In addition, the perception of these snacks as wholesome, natural, and sustainable enhances their appeal among environmentally conscious consumers. The State of the Industry 2022 report also indicates that consumers are seeking healthy indulgences in their snack mixes and nuts, leading to continued innovation in this segment.

The healthy bakery snacks segment is expected to grow with a CAGR of 6.4% over the period of 2024 to 2030. The market reflects changing consumer trends, with an increasing inclination toward lifestyle diets, gluten- and grain-free alternatives, and a preference for plant-based foods, influencing the selection of grains utilized in bakery and snack items. Moreover, the popularity of artisanal and specialty bakery products and increased demand for offerings made from natural and organic ingredients play a pivotal role in driving the growth of the healthy bakery snacks market. According to an article posted on Snack Food & Wholesale Bakery, a noteworthy trend is the integration of "power ingredients" like grains, seeds, fruits, vegetables, nuts, and superfruits into bakery products, effectively meeting the convergence of wellness and indulgence in consumer choices.

Claim Insights

The low/ no sugar snacks segment held a share of 39.0% in 2023. The prevalence of health-related issues such as obesity and cardiovascular diseases has encouraged consumers to scrutinize nutritional labels more closely. Products with low or no-fat content are perceived as a better choice for cardiovascular health and weight management, contributing to their popularity in the market. Food manufacturers respond to this consumer trend by reformulating snacks to reduce or eliminate fat content while maintaining flavor, thereby meeting the demand for healthier alternatives.

Consumers prioritize protein intake in their diets; there is a natural inclination for snacks that offer a substantial protein content. Manufacturers often align with this preference by incorporating protein-rich ingredients into their snack formulations. According to a survey by Whisps, in 2023, 79% of Americans are trying to eat healthier snacks, and there is a growing preference for protein-rich snacks.

The gluten-free snacks segment is expected to grow at a CAGR of 7.5% from 2024 to 2030. The market for gluten-free claims in the healthy snacks market is primarily driven by the increasing awareness of gluten sensitivity and the growing demand for dietary alternatives among consumers. Gluten is a protein found in wheat, barley, and rye, and some individuals experience adverse reactions to it, such as celiac disease or non-celiac gluten sensitivity. As awareness of these conditions grows, a larger segment of the population is seeking gluten-free options to address their dietary needs and preferences.

Packaging Insights

The bags and pouches segment accounted for a share of 42.3% in 2023. Healthy snacks are predominantly packed in bags and pouches due to their convenience, ease of handling, and ability to maintain freshness and flavor. These packaging options are lightweight, often resealable, and provide efficient protection for the snacks inside, making them highly suitable for on-the-go consumption. Moreover, bags and pouches can be transparent or have windowed designs, which enhance product visibility and appeal, allowing consumers to make informed choices. Their cost-effectiveness, sustainability features, and versatility in accommodating various snack types further contribute to their widespread preference in the snack market.

The success of snack products in the competitive market heavily relies on eye-catching packaging and conveys the health benefits and quality of the contents. Consumers are looking for low- or no-sugar, gluten-free, and plant-based options that align with alternative diets like paleo, keto, and vegan. Moreover, custom packaging solutions, including various sizes, shapes, and types like straight bags, pillow-shaped bags, and roll stock packaging, are available to meet the specific needs of snack producers, ensuring that their products stand out on shelves and cater to consumer preferences for healthy, convenient snack options.

The canned segment is expected to grow at a CAGR of 6.4% from 2024 to 2030. Packing healthy snacks in cans is becoming increasingly popular since it caters to both manufacturers' needs and consumer preferences. For manufacturers, cans offer the advantage of extending the shelf life of snacks since they are airtight and lightproof, which preserves freshness and nutritional value without the need for added preservatives. The durability and protection afforded by cans also minimize spoilage and damage during transportation, ensuring the product's integrity upon reaching consumers. In August 2023, GoodPop, known for its health-conscious frozen treats, introduced its first beverage line, Mini Cans. These 7.5-ounce mini cans blend real fruit juice and sparkling water, made without added sugars, sweeteners, or flavors. Available in Fruit Punch, Orange, and Lemon Lime flavors, each can contains a mere 6 grams of sugar or less.

Distribution Channel Insights

In 2023, the distribution of healthy snacks through supermarkets & hypermarkets accounted for 43.9% of the total market. Consumers show a preference for supermarkets and hypermarkets while purchasing healthy snacks, and this inclination is attributed to several factors. These retail establishments present a diverse range of nutritious snack options, including roasted nuts, seeds, and fruits, effectively meeting the growing demand for convenient and healthy snack alternatives.

Moreover, the sheer volume of supermarkets and hypermarkets globally allows them to dominate the market in terms of distribution channels. For instance, 7-Eleven-one of the largest supermarket chains in the world-has more than 80,000 outlets in 16 countries. The rapid progress of retail infrastructure across developing economies is likely to drive the growth of this segment further.

Global Healthy Snacks Market share and size, 2023

Distribution of healthy snacks through online channels is gaining popularity. The ability to shop from home, access a vast array of products, and easily compare prices and reviews appeals to consumers. From the healthy snack manufacturers’ and brands’ perspective, the online channel provides a wider customer base, including those in remote or underserved areas. It eliminates geographical constraints, allowing brands to reach a wider audience and expand their customer base globally.

According to a survey commissioned by mobile app developer Bryj and conducted by Dynata, in 2024, 39% of shoppers prefer buying groceries through an app. Similarly, a Bank of America survey noted that 61% of respondents said they plan to shop for their groceries online in 2024. These findings suggest that a significant portion of consumers prefer buying snacks and groceries online.

Regional Insights

The North American healthy snacks market accounted for a share of 39.1% in 2023. In recent years, there has been a significant shift toward healthier eating habits across North America. People are becoming more conscious about what they put into their bodies and are opting for healthier alternatives, even when it comes to snacking. This trend has led to the rise in popularity of healthy snacks across the region.

Furthermore, the growing awareness of the importance of a balanced diet and the impact of food has driven the consumption of healthy snacks in North America. With the rise in chronic diseases such as obesity, diabetes, and heart disease, people are looking for ways to improve their diet and make healthier choices. This has led to a shift from traditional snacks, often high in calories, sugar, and unhealthy fats, to healthier options.

U.S. Healthy Snacks Market Trends

The healthy snacks market in the U.S. is expected to grow at a CAGR of 6.0% from 2024 to 2030. The popularity of healthy snacks in the U.S. can be attributed to the growing trend of convenience and on-the-go consumption. With busy lifestyles and hectic schedules, people are looking for snacks that they can grab on the way to work, school, or the gym. This has opened a market for healthy snacks that are not only nutritious but also convenient and portable.

In November 2023, Pokimane and cofounder Darcey Macken launched Myna, a healthy snack brand, in response to their previous health issues. Its first product, the Midnight Mini, is a collection of assorted cookies. These cookies are made with natural ingredients, without added preservatives, and serve as a gluten-free option for traditional cookies.

Healthy Snacks Market Trends, by Region, 2024 - 2030

Asia Pacific Healthy Snacks Market Trends

The healthy snacks market in Asia Pacific is expected to grow at a CAGR of 6.8% from 2024 to 2030. In Asia, there is a growing awareness of the importance of foods that promote gut health and immunity, including prebiotics and probiotics. Incorporating functional ingredients like macronutrients and antioxidants into snacks has recently become a prevalent strategy among numerous manufacturers to develop healthier snack options.

Moreover, many companies are placing greater emphasis on clean labels and appealing product flavors to attract customers. These trends are anticipated to fuel the expansion of the Asia Pacific healthy snacks market in the foreseeable future. The food industry leaders are increasingly prioritizing the upcycling of food waste and introducing flavored snacks packed with both macro and micronutrients. These companies focus on repurposing by-products into nutritious chips through their manufacturing processes.

Key Healthy Snacks Company Insights

Established players have been actively investing in research and development to innovate and introduce healthier snack options. These companies leverage their extensive distribution networks and brand recognition to maintain a significant market share. Nestlé S.A.; Kellanova (The Kellogg Company); and Unilever are some of the key players in the healthy snacks market.

  • Nestlé offers healthy snack products under its Nestlé Fitness and La Laitière brands. The company manufactures, retails, and markets healthy crackers, yogurt, and cereals under these brands.

  • Kellanova is a producer of cereal, convenience food, and ready-to-eat foods. Its product portfolio includes cookies, crackers, savory snacks, fruit-flavored snacks, and veggie foods.

  • Unilever offers its products through family-owned shops, online stores, and brick-and-mortar stores. It has a presence in North America, Europe, Asia Pacific, Africa, and the Middle East.

Key Healthy Snacks Companies:

The following are the leading companies in the healthy snacks market. These companies collectively hold the largest market share and dictate industry trends.

  • Nestlé S.A.
  • Kellanova (The Kellogg Company)
  • Unilever
  • Danone
  • PepsiCo
  • Mondelēz International
  • Hormel Foods Corporation
  • Del Monte Foods, Inc.
  • Select Harvest
  • Monsoon Harvest

Recent Developments

  • In September 2023, Kellanova’s RXBAR brand partnered with podcaster Maria Menounos to launch a limited edition RXBAR ManifX bars with customizable wrappers. The RXBAR ManifX bars are available in Chocolate Sea Salt flavor, made with 12g of protein.

  • In September 2023, Danone UK&I announced a fresh lineup of high-protein dairy snacks under the brand name GetPRO, designed specifically for individuals aiming to optimize their workout regimes. The GetPRO range has between 15-25g of protein per serving across its eleven products, which include high-protein yogurts, mousses, puddings, and beverages. Notably, these offerings contain no added sugars and are either low-fat or 0% fat, catering to health-conscious consumers.

  • In June 2023, Unilever announced its acquisition deal with Yasso Holdings, Inc., a brand known for its premium frozen Greek yogurt in the U.S. This strategic move falls in line with Unilever's premiumization strategy within its Ice Cream Business Group, adding Yasso to a prominent portfolio alongside brands like Ben & Jerry's, Magnum, and Talenti. Yasso's product line perfectly caters to the increasing demand for convenient, healthier, and indulgent frozen snacks in North America.

Healthy Snacks Market Report Scope

Report Attribute

Details

Market size value in 2024

USD 100.95 billion

Revenue forecast in 2030

USD 144.64 billion

Growth rate

CAGR of 6.2% from 2024 to 2030

Actuals

2018 - 2023

Forecast period

2024 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, claim, packaging, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; UK; Germany; France; Spain; Italy; China; Japan; South Korea; Australia & New Zealand; India; Brazil; South Africa

Key companies profiled

Nestlé S.A.; Kellanova (The Kellogg Company); Unilever; Danone; PepsiCo; Mondelēz International; Hormel Foods Corporation; Del Monte Foods, Inc.; Select Harvest; Monsoon Harvest

Customization scope

Free Report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Healthy Snacks Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global healthy snacks market report based on product, claim, packaging, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2018 - 2030)

    • Frozen & Refrigerated

    • Fruit, Nuts and Seeds

    • Bakery

    • Savory

    • Bars and Confectionery

    • Dairy

    • Others

  • Claim Outlook (Revenue, USD Million, 2018 - 2030)

    • Gluten-Free

    • Low/No Sugar

    • Low/No Fat

    • Others

  • Packaging Outlook (Revenue, USD Million, 2018 - 2030)

    • Bag & Pouches

    • Boxes

    • Cans

    • Jars

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Online

    • Others

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • France

      • Germany

      • Spain

      • Italy

    • Asia Pacific

      • China

      • Japan

      • Australia & New Zealand

      • South Korea

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

Frequently Asked Questions About This Report

Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR’s Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Product Outlook
                    2.3. Claim Outlook
                    2.4. Packaging Outlook
                    2.5. Distribution Channel Outlook
                    2.6. Regional Outlook
                    2.7. Competitive Insights
Chapter 3. Healthy Snacks Market Variables, Trends & Scope
                    3.1. Market Lineage Outlook
                    3.2. Industry Value Chain Analysis
                        3.2.1. Sales/Retail Channel Analysis
                        3.2.2. Profit Margin Analysis
                    3.3. Market Dynamics
                        3.3.1. Market Driver Analysis
                        3.3.2. Market Restraint Analysis
                        3.3.3. Industry Challenges
                        3.3.4. Industry Opportunities
                    3.4. Industry Analysis - Porter’s
                    3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
                    4.1. Demographic Analysis
                    4.2. Consumer Trends and Preferences
                    4.3. Factors Affecting Buying Decision
                    4.4. Consumer Product Adoption
                    4.5. Observations & Recommendations
Chapter 5. Healthy Snacks Market: Product Analysis & Estimates
                    5.1. Product Analysis & Market Share, 2023 & 2030
                    5.2. Frozen & Refrigerated
                        5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    5.3. Fruit, Nuts and Seeds
                        5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    5.4. Bakery
                        5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    5.5. Savory
                        5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    5.6. Bars and Confectionery
                        5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    5.7. Dairy
                        5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    5.8. Others
                        5.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Healthy Snacks Market: Claim Estimates & Trend Analysis
                    6.1. Claim Movement Analysis & Market Share, 2023 & 2030
                    6.2. Gluten-free
                        6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    6.3. Low/ No Sugar
                        6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    6.4. Low/ No Fat
                        6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    6.5. Others
                        6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Healthy Snacks Market: Packaging Estimates & Trend Analysis
                    7.1. Packaging Movement Analysis & Market Share, 2023 & 2030
                    7.2. Bags & Pouches
                        7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    7.3. Boxes
                        7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    7.4. Cans
                        7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    7.5. Jars
                        7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    7.6. Others
                        7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Healthy Snacks Market: Distribution Channel Estimates & Trend Analysis
                    8.1. Supermarkets & Hypermarkets
                        8.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.2. Convenience Stores
                        8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.3. Online
                        8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.4. Others
                        8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Healthy Snacks Market: Regional Estimates & Trend Analysis
                    9.1. Regional Movement Analysis & Market Share, 2023 & 2030
                    9.2. North America
                        9.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.2.2. U.S.
                            9.2.2.1. Key country dynamics
                            9.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.2.3. Canada
                            9.2.3.1. Key country dynamics
                            9.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.2.4. Mexico
                            9.2.4.1. Key country dynamics
                            9.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                    9.3. Europe
                        9.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.3.2. UK
                            9.3.2.1. Key country dynamics
                            9.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.3.3. Germany
                            9.3.3.1. Key country dynamics
                            9.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.3.4. France
                            9.3.4.1. Key country dynamics
                            9.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.3.5. Italy
                            9.3.5.1. Key country dynamics
                            9.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.3.6. Spain
                            9.3.6.1. Key country dynamics
                            9.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                    9.4. Asia Pacific
                        9.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.4.2. China
                            9.4.2.1. Key country dynamics
                            9.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.4.3. Japan
                            9.4.3.1. Key country dynamics
                            9.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.4.4. Australia & New Zealand
                            9.4.4.1. Key country dynamics
                            9.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.4.5. South Korea
                            9.4.5.1. Key country dynamics
                            9.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.4.6. India
                            9.4.6.1. Key country dynamics
                            9.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                    9.5. Central & South America
                        9.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.5.2. Brazil
                            9.5.2.1. Key country dynamics
                            9.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                    9.6. Middle East & Africa
                        9.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        9.6.2. South Africa
                            9.6.2.1. Key country dynamics
                            9.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 10. Competitive Analysis
                    10.1. Recent developments & impact analysis, by key market participants
                    10.2. Company Categorization
                    10.3. Participant’s Overview
                    10.4. Financial Performance
                    10.5. Product Benchmarking
                    10.6. Company Market Share Analysis, 2023 (%)
                    10.7. Company Heat Map Analysis
                    10.8. Strategy Mapping
                    10.9. List of companies covered in the scope:
                    10.10. Nestlé S.A.
                        10.10.1. Company Overview
                        10.10.2. Financial Performance
                        10.10.3. Product Benchmarking
                        10.10.4. Strategic Initiatives
                    10.11. Kellanova (The Kellogg Company)
                        10.11.1. Company Overview
                        10.11.2. Financial Performance
                        10.11.3. Product Benchmarking
                        10.11.4. Strategic Initiatives
                    10.12. Unilever
                        10.12.1. Company Overview
                        10.12.2. Financial Performance
                        10.12.3. Product Benchmarking
                        10.12.4. Strategic Initiatives
                    10.13. Danone
                        10.13.1. Company Overview
                        10.13.2. Financial Performance
                        10.13.3. Product Benchmarking
                        10.13.4. Strategic Initiatives
                    10.14. PepsiCo
                        10.14.1. Company Overview
                        10.14.2. Financial Performance
                        10.14.3. Product Benchmarking
                        10.14.4. Strategic Initiatives
                    10.15. Mondelēz International
                        10.15.1. Company Overview
                        10.15.2. Financial Performance
                        10.15.3. Product Benchmarking
                        10.15.4. Strategic Initiatives
                    10.16. Hormel Foods Corporation
                        10.16.1. Company Overview
                        10.16.2. Financial Performance
                        10.16.3. Product Benchmarking
                        10.16.4. Strategic Initiatives
                    10.17. Del Monte Foods, Inc.
                        10.17.1. Company Overview
                        10.17.2. Financial Performance
                        10.17.3. Product Benchmarking
                        10.17.4. Strategic Initiatives
                    10.18. Select Harvest
                        10.18.1. Company Overview
                        10.18.2. Financial Performance
                        10.18.3. Product Benchmarking
                        10.18.4. Strategic Initiatives
                    10.19. Monsoon Harvest
                        10.19.1. Company Overview
                        10.19.2. Financial Performance
                        10.19.3. Product Benchmarking
                        10.19.4. Strategic Initiatives


List of Tables

Table 1. Healthy snacks market - Driving factor market analysis
Table 2. Healthy snacks market - Restraint factor market analysis
Table 3. Healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 4. Healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 5. Healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 6. Healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 7. Healthy snacks market: Regional key takeaways
Table 8. North America healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 9. North America healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 10. North America healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 11. North America healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12. U.S. macro-economic outlay
Table 13. U.S. healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 14. U.S. healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 15. U.S. healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 16. U.S. healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 17. Canada macro-economic outlay
Table 18. Canada healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 19. Canada healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 20. Canada healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 21. Canada healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 22. Mexico macro-economic outlay
Table 23. Mexico healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 24. Mexico healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 25. Mexico healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 26. Mexico healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27. Europe healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 28. Europe healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 29. Europe healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 30. Europe healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 31. Germany macro-economic outlay
Table 32. Germany healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 33. Germany healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 34. Germany healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 35. Germany healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36. UK macro-economic outlay
Table 37. UK healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 38. UK healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 39. UK healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 40. UK healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 41. France macro-economic outlay
Table 42. France healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 43. France healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 44. France healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 45. France healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 46. Spain macro-economic outlay
Table 47. Spain healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 48. Spain healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 49. Spain healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 50. Spain healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51. Italy macro-economic outlay
Table 52. Italy healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 53. Italy healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 54. Italy healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 55. Italy healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 56. Asia Pacific healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 57. Asia Pacific healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 58. Asia Pacific healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 59. Asia Pacific healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60. China macro-economic outlay
Table 61. China healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 62. China healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 63. China healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 64. China healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 65. India macro-economic outlay
Table 66. India healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 67. India healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 68. India healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 69. India healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 70. Japan macro-economic outlay
Table 71. Japan healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 72. Japan healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 73. Japan healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 74. Japan healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 75. Australia macro-economic outlay
Table 76. New Zealand macro-economic outlay
Table 77. Australia & New Zealand healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 78. Australia & New Zealand healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 79. Australia & New Zealand healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 80. Australia & New Zealand healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 81. South Korea macro-economic outlay
Table 82. South Korea healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 83. South Korea healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 84. South Korea healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 85. South Korea healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 86. Central & South America healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 87. Central & South America healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 88. Central & South America healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 89. Central & South America healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 90. Brazil macro-economic outlay
Table 91. Brazil healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 92. Brazil healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 93. Brazil healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 94. Brazil healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 95. Middle East & Africa healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 96. Middle East & Africa healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 97. Middle East & Africa healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 98. Middle East & Africa healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 99. UAE macro-economic outlay
Table 100. UAE healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 101. UAE healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 102. UAE healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 103. UAE healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 104. South Africa macro-economic outlay
Table 105. South Africa healthy snacks market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 106. South Africa healthy snacks market estimates & forecast, by claim, 2018 - 2030 (USD Million)
Table 107. South Africa healthy snacks market estimates & forecast, by packaging, 2018 - 2030 (USD Million)
Table 108. South Africa healthy snacks market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 109. Recent developments & impact analysis, by key market participants
Table 110. Company market share, 2023
Table 111. Company heat map analysis


List of Figures

Fig. 1 Global healthy snacks market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product segment snapshot
Fig. 8 Claim segment snapshot
Fig. 9 Packaging segment snapshot
Fig. 10 Distribution channel segment snapshot
Fig. 11 Competitive landscape snapshot
Fig. 12 Global parent industry overview
Fig. 13 Global healthy snacks market size, 2018 - 2030 (USD Billion)
Fig. 14 Healthy snacks market: Value chain analysis
Fig. 15 Profit margin analysis
Fig. 16 Healthy snacks market: Market dynamics
Fig. 17 Healthy snacks market: Porter’s Five Forces Analysis
Fig. 18 Factors influencing buying behavior
Fig. 19 Healthy snacks market, by product: Key takeaways
Fig. 20 Healthy snacks market, by product: Market share, 2023 & 2030
Fig. 21 Frozen & refrigerated snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 22 Fruit, nut, and seed snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 23 Bakery snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 24 Savory snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 25 Bars and confectionery snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 26 Dairy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 27 Other healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 28 Healthy snacks market, by claim: Key takeaways
Fig. 29 Healthy snacks market, by claim: Market share, 2023 & 2030
Fig. 30 Gluten-free snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 31 Low/no fat snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 32 Low/no sugar snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 33 Other snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 34 Healthy snacks market, by packaging: Key takeaways
Fig. 35 Healthy snacks market, by packaging: Market share, 2023 & 2030
Fig. 36 Healthy snacks market estimates & forecasts, in bags & pouches, 2018 - 2030 (USD Million)
Fig. 37 Healthy snacks market estimates & forecasts, in boxes, 2018 - 2030 (USD Million)
Fig. 38 Healthy snacks market estimates & forecasts, in cans, 2018 - 2030 (USD Million)
Fig. 39 Healthy snacks market estimates & forecasts, in jars, 2018 - 2030 (USD Million)
Fig. 40 Healthy snacks market estimates & forecasts, in others, 2018 - 2030 (USD Million)
Fig. 41 Healthy snacks market by distribution channel: Key takeaways
Fig. 42 Healthy snacks market by distribution channel: Market share, 2023 & 2030
Fig. 43 Healthy snacks market estimates & forecasts through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
Fig. 44 Healthy snacks market estimates & forecasts through convenience stores, 2018 - 2030 (USD Million)
Fig. 45 Healthy snacks market estimates & forecasts through online, 2018 - 2030 (USD Million)
Fig. 46 Healthy snacks market estimates & forecasts through others, 2018 - 2030 (USD Million)
Fig. 47 Healthy snacks market revenue, by region, 2023 & 2030, (USD Million)
Fig. 48 North America healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 49 US healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 50 Canada healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 51 Mexico healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 52 Europe healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 53 Germany healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 54 UK healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 55 France healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 56 Spain healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 57 Italy healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 58 Asia Pacific healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 59 China healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 60 India healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 61 Japan healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 62 Australia & New Zealand healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 63 South Korea healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 64 Central & South America healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 65 Brazil healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 66 Middle East & Africa healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 67 UAE healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 68 South Africa healthy snacks market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 69 Company market share analysis,
Fig. 70 Strategic framework of healthy snacks market

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Market Segmentation

  • Healthy Snacks Product Outlook (Revenue, USD Million, 2018 - 2030)
    • Frozen & Refrigerated
    • Fruit, Nuts and Seeds
    • Bakery
    • Savory
    • Bars and Confectionery
    • Dairy
    • Others
  • Healthy Snacks Claim Outlook (Revenue, USD Million, 2018 - 2030)
    • Gluten-Free
    • Low/No Sugar
    • Low/No Fat
    • Others
  • Healthy Snacks Packaging Outlook (Revenue, USD Million, 2018 - 2030)
    • Bag & Pouches
    • Boxes
    • Cans
    • Jars
    • Others
  • Healthy Snacks Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online
    • Others
  • Healthy Snacks Regional Outlook (Revenue, USD Million, 2018 - 2030)
    • North America
      • North America Healthy Snacks Market, By Product
        • Frozen & Refrigerated
        • Fruit, Nuts and Seeds
        • Bakery
        • Savory
        • Bars and Confectionery
        • Dairy
        • Others
      • North America Healthy Snacks Market, By Claim
        • Gluten-Free
        • Low/No Sugar
        • Low/No Fat
        • Others
      • North America Healthy Snacks Market, By Packaging
        • Bag & Pouches
        • Boxes
        • Cans
        • Jars
        • Others
      • North America Healthy Snacks Market, By Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online
        • Others
      • U.S.
        • U.S. Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • U.S. Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • U.S. Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • U.S. Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • Canada
        • Canada Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • Canada Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • Canada Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • Canada Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • Mexico
        • Mexico Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • Mexico Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • Mexico Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • Mexico Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
    • Europe
      • Europe Healthy Snacks Market, By Product
        • Frozen & Refrigerated
        • Fruit, Nuts and Seeds
        • Bakery
        • Savory
        • Bars and Confectionery
        • Dairy
        • Others
      • Europe Healthy Snacks Market, By Claim
        • Gluten-Free
        • Low/No Sugar
        • Low/No Fat
        • Others
      • Europe Healthy Snacks Market, By Packaging
        • Bag & Pouches
        • Boxes
        • Cans
        • Jars
        • Others
      • Europe Healthy Snacks Market, By Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online
        • Others
      • Germany
        • Germany Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • Germany Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • Germany Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • Germany Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • UK
        • UK Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • UK Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • UK Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • UK Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • France
        • France Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • France Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • France Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • France Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • Italy
        • Italy Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • Italy Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • Italy Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • Italy Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • Spain
        • Spain Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • Spain Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • Spain Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • Spain Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
    • Asia Pacific
      • Asia Pacific Healthy Snacks Market, By Product
        • Frozen & Refrigerated
        • Fruit, Nuts and Seeds
        • Bakery
        • Savory
        • Bars and Confectionery
        • Dairy
        • Others
      • Asia Pacific Healthy Snacks Market, By Claim
        • Gluten-Free
        • Low/No Sugar
        • Low/No Fat
        • Others
      • Asia Pacific Healthy Snacks Market, By Packaging
        • Bag & Pouches
        • Boxes
        • Cans
        • Jars
        • Others
      • Asia Pacific Healthy Snacks Market, By Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online
        • Others
      • China
        • China Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • China Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • China Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • China Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • Japan
        • Japan Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • Japan Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • Japan Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • Japan Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • South Korea
        • South Korea Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • South Korea Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • South Korea Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • South Korea Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • India
        • India Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • India Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • India Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • India Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
      • Australia & New Zealand
        • Australia & New Zealand Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • Australia & New Zealand Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • Australia & New Zealand Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • Australia & New Zealand Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
    • Central & South America
      • Central & South America Healthy Snacks Market, By Product
        • Frozen & Refrigerated
        • Fruit, Nuts and Seeds
        • Bakery
        • Savory
        • Bars and Confectionery
        • Dairy
        • Others
      • Central & South America Healthy Snacks Market, By Claim
        • Gluten-Free
        • Low/No Sugar
        • Low/No Fat
        • Others
      • Central & South America Healthy Snacks Market, By Packaging
        • Bag & Pouches
        • Boxes
        • Cans
        • Jars
        • Others
      • Central & South America Healthy Snacks Market, By Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online
        • Others
      • Brazil
        • Brazil Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • Brazil Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • Brazil Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • Brazil Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others
    • Middle East & Africa
      • Middle East & Africa Healthy Snacks Market, By Product
        • Frozen & Refrigerated
        • Fruit, Nuts and Seeds
        • Bakery
        • Savory
        • Bars and Confectionery
        • Dairy
        • Others
      • Middle East & Africa Healthy Snacks Market, By Claim
        • Gluten-Free
        • Low/No Sugar
        • Low/No Fat
        • Others
      • Middle East & Africa Healthy Snacks Market, By Packaging
        • Bag & Pouches
        • Boxes
        • Cans
        • Jars
        • Others
      • Middle East & Africa Healthy Snacks Market, By Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online
        • Others
      • South Africa
        • South Africa Healthy Snacks Market, By Product
          • Frozen & Refrigerated
          • Fruit, Nuts and Seeds
          • Bakery
          • Savory
          • Bars and Confectionery
          • Dairy
          • Others
        • South Africa Healthy Snacks Market, By Claim
          • Gluten-Free
          • Low/No Sugar
          • Low/No Fat
          • Others
        • South Africa Healthy Snacks Market, By Packaging
          • Bag & Pouches
          • Boxes
          • Cans
          • Jars
          • Others
        • South Africa Healthy Snacks Market, By Distribution Channel
          • Supermarkets & Hypermarkets
          • Convenience Stores
          • Online
          • Others

Healthy Snacks Market Dynamics

Driver: Higher spending capability and modernization driving healthy snacks demand

The high spending capability of consumers is a significant driver for the growth of the healthy snacks market. This can be attributed to the rising disposable income of consumers due to modernization and an increase in the number of working personnel. The families in the age group of mid-thirties to mid-forties account for increased spending on healthy snack products. Emerging economies are witnessing a paradigm shift in the purchasing behavior and habits of customers. The rapid urbanization and growth of the middle class in developing economies have resulted in changing lifestyles and increased demand for ready-to-eat healthy snack products. The healthcare and wellness spending in developed economies is registering growth due to various benefits offered by the governments in terms of tax relaxation to buy healthcare and wellness plans. Tax benefits have resulted in a rise in health and wellness spending by families, and in turn, boosted the sales of healthy snack products. Better product availability, in terms of product categories, due to increased competition among major industry players, is also driving the healthy snacks market over the forecast period. Innovation in healthy snack products to increase the market share among leading players is also luring customers to purchase healthy snacks.

Driver: Increasing consumer awareness regarding nutrition and health & wellness

The various awareness campaigns run by government agencies, nongovernmental organizations, and companies have boosted the understanding about the nutritional benefits of healthy snacks, which, in turn, is projected to fuel the market demand. The use of premium healthy snacks products in many countries is regarded as a symbol of one’s social status. The availability of organic and natural products by different companies engaged in the manufacturing of healthy snacks products is also pushing product sales. The use of attractive packaging method has led to consumer awareness, which, in turn, has triggered spending on healthy snacks. A large number of consumers are becoming health conscious and moving toward purchasing products comprising minimal synthetic chemicals. Increasing preference for healthy food at a premium price to provide kids with better nutrition is also an essential factor, which is likely to trigger the demand for healthy snacks over the forecast period. Brand name, nutrition, and safety of the products are some of the factors that influence the purchasing pattern of healthy snacks. Awareness through various forms of media such electronic and print about the benefits offered by healthy snacks is likely to influence the purchasing behavior of consumers.

Restraint: High cost of production due to volatile raw material price and stringent regulations

The development of differently priced healthy snack products has been driven by growing competition among manufacturers and an emphasis on product differentiation and innovation. However, healthy snacks are required to comply with stringent guidelines, which can pose a challenge to market growth over the next seven years. In addition, there is a rising pressure from consumers for quality healthy snacks, which has led to a rise in product cost. The cost is mainly affected by the raw materials in use, and the manufacturer has to bear the additional raw material prices. Investments in research & development on a continuous basis need added funding, as product differentiation is essential for maintaining the market share along with a focus on the market growth. Companies are required to invest heavily to conduct trials before launching the product for humans. These factors, in turn, are expected to affect the market over the forecast period.

What Does This Report Include?

This section will provide insights into the contents included in this healthy snacks market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Healthy snacks market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Healthy snacks market quantitative analysis

  • Market size, estimates, and forecast from 2017 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the healthy snacks market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for healthy snacks market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of healthy snacks market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Healthy Snacks Market Categorization:

The healthy snacks market was categorized into five segments, namely product (Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy), claim (Gluten-Free, Low/No Fat, Low/No Sugar), packaging (Bags & Pouches, Boxes, Cans, Jars), distribution channel (Supermarkets & Hypermarkets, Convenience Stores, Online), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The healthy snacks market was segmented into product, claim, packaging, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The healthy snacks market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into fifteen countries, namely, the U.S.; Canada; Mexico; Germany; the UK; France; Italy; Spain; China; Japan; India; Australia & New Zealand; Brazil; UAE; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Healthy snacks market companies & financials:

The healthy snacks market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • General Mills, Inc. - General Mills, Inc. is a U.S.-based company that was established in 1928 and is headquartered in Minnesota. The company is involved in the manufacturing and selling of consumer foods under several brand names such as Cascadian Farm, Foot, Lärabar, Nature Valley, and Yoki. Its product categories include snack yogurt, ice cream, pasta, baking products, dough/pastries, organic/natural, pizza, soup, spices, fruit, vegetables, meals, and cereals, which are marketed through more than 100 brands. The company operates in three principal business segments including U.S. retail, convenience stores and foodservice, and international trade. It has a global presence in various regions including Europe, Asia Pacific, North America, and Latin America. The company has established joint ventures with Cereal Partners Worldwide (CPW) and Häagen-Dazs Japan (HDJ) to strengthen its market position.

  • Mondelēz International - Mondelēz International is a US-based company that produces snack food and beverage products. It was founded in 2005 and has its headquarters in Illinois. The company has five product categories: chocolates, beverages, biscuits, gum & candy, and cheese & grocery. Its brand portfolio includes Cadbury, Oreo, Nabisco, LU, Toblerone, Milka, belVita, and Tang, among others. The company operates in five regions: North America, Europe, South & Central America, Asia Pacific, and the Middle East & Africa. It sells its products through various channels, including retail food outlets, convenience stores, supermarket chains, drugstores, wholesalers, mass merchandisers, supercenters, and warehouse clubs. As of December 2017, the company had a workforce of 83,000 individuals.

  • PepsiCo, Inc. - PepsiCo, Inc. was founded in 1986 and is headquartered in New York, U.S. The company operates through six different business segments: Frito-Lay North America (FLNA), Asia, Middle East and North Africa (AMENA), Quaker Foods North America (QFNA), Europe Sub-Saharan Africa (ESSA), North America Beverages (NAB), and Latin America segment. Healthy snacks are marketed and sold through all six segments, catering to different regional markets. PepsiCo distributes its products in over 200 countries and has a workforce of 263,000 individuals globally. The company has three types of distribution systems: distributor networks, customer warehouses, and direct store delivery, which vary according to customer requirements, product characteristics, and local trade practices.

  • Hormel Foods Corporation - Hormel Foods Corporation was established in 1891 and is headquartered in Minnesota, U.S. The company is engaged in providing various branded and unbranded products through retail outlets, foodservice outlets, and fresh product stores. Hormel Foods has five different business segments: Specialty Foods, Jennie-O Turkey Store, Grocery Products, Refrigerated Foods, and International & Other. Under the specialty foods business segment, the company offers health and nutritional products. It is also involved in the marketing and selling of chicken, beef, branded and unbranded pork, and turkey through its various business segments. Hormel Foods has established its network in over 75 countries across the globe and had a workforce of more than 20,000 individuals across various departments as of October 2017.

  • Kind LLC - Kind LLC was founded in 2004 and is headquartered in New York, U.S. The company is engaged in the manufacturing, marketing, and selling of products such as grain bars, grain clusters, breakfast bars, sweet & spicy bars, and other types of whole nuts & seeds bars. It sells these products through modern retail channels including hypermarkets, supermarkets, retailers, wholesale distributors, and online e-commerce portals. Kind LLC has established offices in North America and Europe.

  • Tyson Foods, Inc. - Tyson Foods, Inc., founded in 1935, is a multinational protein-focused food company with its headquarters in Arkansas, U.S. The company operates in four business segments: pork, chicken, beef, and prepared food. Tyson Foods has vertically integrated its business in the chicken segment, involving itself in raising chickens and processing them into fresh, frozen, and value-added products. The beef segment includes processes related to feeding cattle and fabricating dressed beef into primal and sub-primal meat cuts. The company also supplies turkey, lunch meats, frozen & refrigerated food products, poultry breeding stock, pepperoni, bacon, hot dogs, pizza crusts, and breakfast sausages. Tyson Foods has a workforce of over 122,000 individuals across various departments and is present in North America, Europe, Asia Pacific, and the Middle East.

  • Select Harvests - Select Harvests, founded in 1983, is an Australian company engaged in the production, processing, marketing, and selling of almonds, healthy snacks, muesli, and nut products. The company has two business divisions: food and almond. The food division is responsible for manufacturing, marketing, and distributing dried fruits, edible nuts, seeds, and other natural health food products. The almond division exclusively grows, processes, and sells almonds, with plantations across 6,687 hectares and processing facilities. Select Harvests has established its business in various regions, including Asia Pacific, the Middle East, North America, and Europe. As of June 2018, the company had a workforce of 558 individuals.

  • Nestlé S.A. - Nestlé S.A., founded in 1866, is a Swiss company engaged in healthcare nutrition, cereals, ice cream, drinks, coffee, baby foods, chocolate & confectionery, culinary, chilled & frozen food, dairy products, food service, bottled water, pet care, and weight management. The company sells its products through over 2000 global and local brands. Nestlé S.A. operates through seven segments: prepared dishes and cooking aids, nutrition and health science, powdered and liquid beverages, milk products and ice cream, water, confectionery, and pet care. The company has established offices in North America, Europe, Latin America, Asia Pacific, and the Middle East & Africa. As of December 2017, it had a workforce of over 323,000 individuals across various departments.

  • B&G Foods, Inc. - B&G Foods, Inc., founded in 1889, is a U.S.-based company engaged in the manufacturing, marketing, and selling of frozen and shelf-stable foods. The company's product portfolio includes meats and beans, vegetables, spices, hot cereals, wine, vinegar, fruit spreads, peppers, dry soups, bagel chips, seasonings, nut clusters, puffed corn and rice snacks, hot sauces, salsas, maple syrup, molasses, taco shells and kits, and pickles. B&G Foods has established a wide distribution network, including merchandiser channels, retail grocery chains, warehouse clubs, non-food outlets, supermarkets, foodservice outlets, mass merchants, and specialty distributors. As of December 2017, the company had a workforce of 2,680 individuals.

  • The Hain Celestial Group, Inc. - The Hain Celestial Group, Inc., established in 1993 and headquartered in New York, U.S., is a leading company in the organic and natural products industry. The company's primary businesses include foods and personal care products, with a wide variety of product portfolios such as dairy, non-dairy, baby foods, frozen foods, and gluten-free options. Its products range from herbal teas, offered through the Celestial Seasonings brand, to chickens offered under the FreeBird brand. The company manufactures, markets, distributes, and sells organic and natural products under various brand names, including Arrowhead Mills, Earth's Best, and Celestial Seasonings, which are sold as "better-for-you" products. The company is a leader in many organic and natural product categories with operations in North America, Europe, and India.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Healthy Snacks Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Healthy Snacks Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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