The global superfoods market is expected to witness considerable growth over the forecast period. This can be mainly attributed to significant consumer shift toward healthy lifestyles, complemented by consumption of nutritious diets and healthy foods. Superfoods are described as foods rich in nutrients such as fiber, antioxidants, fatty acids, and minerals. These products have superior nutritional value compared to regular foods and consumers have been showing increased preference for them to sustain a healthy diet and lifestyle and prevent health disorders. They also help improve metabolic rate, reduce the risk of cardiovascular diseases and diabetes, and aid in weight loss.
The primary factor contributing to superfoods market growth is increasing share of health-conscious population worldwide. Consumers are increasingly concerned about what they consume and ingredients used, and are skeptical about safety of synthetic food additives and processed ingredients.
Superfoods could be fruits and vegetables, cereals and grains, supersedes, and others. Fruits and vegetables form the most prominent product category and have gained much prominence across retail stores around the world. Companies are targeting various supermarkets and departmental stores to increase shelf space for their products and gain consumer attention.
Furthermore, several regional supermarket chains and even national big-box retailers are capitalizing on the trend by adding these products to in-store portfolios. Improved product labeling has further increased the trust and confidence of consumers in ready-to-eat products and superfoods. The rapid growth and penetration of e-commerce has also been a crucial trend positively impacting product sales. Online platforms offer a wide product variety and competitive prices, along with the comfort of shopping at the consumer’s convenience.
Key applications areas include bakery and confectionery, snacks, and beverages. Bakery and confectionery continues to be a prominent application in the market in terms of revenue, driven by introduction of new products in the segment. For instance, manufacturers are coming up with gluten-free bakery and confectionery superfoods, such as cookies, brownies, and pancakes, which is expected to drive segment growth over the forecast period.
Geographically, North America holds a considerable share in the global superfoods market. Continuous product innovation is one of the major factors driving the regional market. Increasing incidence of celiac and cardiovascular diseases, along with growing awareness among consumers regarding benefits of superfoods, is heavily contributing to the growth of the North America market.
The vendor landscape is rather fragmented owing to the presence of several vendors. Some of the major market participants are Archer Daniels Midland; Nature’s Superfoods LLP; Creative Nature; Del Monte Pacific Group; Nutiva; Ocean Spray Cranberries; Suncore Foods; The Green Labs LLC; Bulk Superfoods; APAX Inc.; and Supernutrients. Product innovations, distribution agreements, and strong marketing strategies are key routes adopted by market players to improve their visibility and competitive positions in the market.
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