Australia Adventure Tourism Market Size & Outlook
Related Markets
Australia adventure tourism market highlights
- The Australia adventure tourism market generated a revenue of USD 10,564.5 million in 2023 and is expected to reach USD 30,234.5 million by 2030.
- The Australia market is expected to grow at a CAGR of 16.2% from 2024 to 2030.
- In terms of segment, soft was the largest revenue generating activity type in 2023.
- Soft is the most lucrative activity type segment registering the fastest growth during the forecast period.
Adventure tourism market data book summary
| Market revenue in 2023 | USD 10,564.5 million |
| Market revenue in 2030 | USD 30,234.5 million |
| Growth rate | 16.2% (CAGR from 2023 to 2030) |
| Largest segment | Soft |
| Fastest growing segment | Soft |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hard, Soft |
| Key market players worldwide | Butterfield & Robinson, G Adventures, TUI AG, Heritage Global Inc, Austin Adventures, GeoEx (Geographic Expeditions), Intrepid Group, Mountain Travel Sobek, ROW Adventures |
Other key industry trends
- In terms of revenue, Australia accounted for 3.0% of the global adventure tourism market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China adventure tourism market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 46,731.9 million by 2030.
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Adventure Tourism Market Scope
Adventure Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| ROW Adventures | View profile | 11-50 | Coeur D Alene, Idaho, United States, North America | https://www.rowadventures.com |
| Mountain Travel Sobek | View profile | 51-100 | Emeryville, California, United States, North America | http://www.mtsobek.com/about |
| Intrepid Group | View profile | 251-500 | Melbourne, Victoria, Australia, Oceania | http://www.intrepidgroup.travel/ |
| GeoEx (Geographic Expeditions) | View profile | 101-250 | San Francisco, California, United States, North America | http://geoex.com |
| Austin Adventures | View profile | 11-50 | Billings, Montana, United States, North America | https://www.austinadventures.com/ |
| TUI AG | View profile | 56370 | Karl-Wiechert-Allee 4, Hannover, SN, Germany, 30625 | https://www.tuigroup.com |
| Heritage Global Inc | View profile | 82 | 12625 High Bluff Drive, Suite 305, San Diego, CA, United States, 92130 | https://www.hginc.com |
| G Adventures | View profile | 1001-5000 | Toronto, Ontario, Canada, North America | http://www.gadventures.com |
| Butterfield & Robinson | View profile | 5001-10000 | Toronto, Ontario, Canada, North America | http://www.butterfield.com/ |
Australia adventure tourism market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adventure tourism market will help companies and investors design strategic landscapes.
Soft was the largest segment with a revenue share of 64.06% in 2024. Horizon Databook has segmented the Australia adventure tourism market based on hard, soft covering the revenue growth of each sub-segment from 2018 to 2030.
- Australia Adventure Tourism Activity Type Outlook (Revenue, USD Million, 2018-2030)
- Hard
- Soft
- Others
- Australia Adventure Tourism Group Outlook (Revenue, USD Million, 2018-2030)
- Solo
- Couples
- Family
- Groups
- Australia Adventure Tourism Booking Mode Outlook (Revenue, USD Million, 2018-2030)
- Direct
- Travel Agent
- Marketplace Booking
- Australia Adventure Tourism Age Group Outlook (Revenue, USD Million, 2018-2030)
- 28 and Under
- 29-40
- 41-50
- 51-60
- 61-70
- 71 and Over
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Target buyers of Australia adventure tourism market databook
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Our clientele includes a mix of adventure tourism market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Australia adventure tourism market , including forecasts for subscribers. This country databook contains high-level insights into Australia adventure tourism market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Australia adventure tourism market size, by activity type, 2018-2030 (US$M)
Australia Adventure Tourism Market Outlook Share, 2024 & 2030 (US$M)
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