Australia Adventure Tourism Market Size & Outlook

The adventure tourism market in Australia is expected to reach a projected revenue of US$ 30,234.5 million by 2030. A compound annual growth rate of 17% is expected of Australia adventure tourism market from 2025 to 2030.
Revenue, 2024 (US$M)
$12,030.0
Forecast, 2030 (US$M)
$30,234.5
CAGR, 2025 - 2030
17%
Report Coverage
Australia

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Australia adventure tourism market, 2018-2030 (US$M)

Australia adventure tourism market, 2018-2030 (US$M)

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Australia adventure tourism market highlights

  • The Australia adventure tourism market generated a revenue of USD 10,564.5 million in 2023 and is expected to reach USD 30,234.5 million by 2030.
  • The Australia market is expected to grow at a CAGR of 16.2% from 2024 to 2030.
  • In terms of segment, soft was the largest revenue generating activity type in 2023.
  • Soft is the most lucrative activity type segment registering the fastest growth during the forecast period.

Adventure tourism market data book summary

Market revenue in 2023USD 10,564.5 million
Market revenue in 2030USD 30,234.5 million
Growth rate16.2% (CAGR from 2023 to 2030)
Largest segmentSoft
Fastest growing segmentSoft
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHard, Soft
Key market players worldwideButterfield & Robinson, G Adventures, TUI AG, Heritage Global Inc, Austin Adventures, GeoEx (Geographic Expeditions), Intrepid Group, Mountain Travel Sobek, ROW Adventures

Other key industry trends

  • In terms of revenue, Australia accounted for 3.0% of the global adventure tourism market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China adventure tourism market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 46,731.9 million by 2030.

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Adventure Tourism Market Companies

Name Profile # Employees HQ Website
ROW Adventures View profile 11-50 Coeur D Alene, Idaho, United States, North America https://www.rowadventures.com
Mountain Travel Sobek View profile 51-100 Emeryville, California, United States, North America http://www.mtsobek.com/about
Intrepid Group View profile 251-500 Melbourne, Victoria, Australia, Oceania http://www.intrepidgroup.travel/
GeoEx (Geographic Expeditions) View profile 101-250 San Francisco, California, United States, North America http://geoex.com
Austin Adventures View profile 11-50 Billings, Montana, United States, North America https://www.austinadventures.com/
TUI AG View profile 56370 Karl-Wiechert-Allee 4, Hannover, SN, Germany, 30625 https://www.tuigroup.com
Heritage Global Inc View profile 82 12625 High Bluff Drive, Suite 305, San Diego, CA, United States, 92130 https://www.hginc.com
G Adventures View profile 1001-5000 Toronto, Ontario, Canada, North America http://www.gadventures.com
Butterfield & Robinson View profile 5001-10000 Toronto, Ontario, Canada, North America http://www.butterfield.com/

Australia adventure tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adventure tourism market will help companies and investors design strategic landscapes.


Soft was the largest segment with a revenue share of 64.06% in 2024. Horizon Databook has segmented the Australia adventure tourism market based on hard, soft covering the revenue growth of each sub-segment from 2018 to 2030.


  • Australia Adventure Tourism Activity Type Outlook (Revenue, USD Million, 2018-2030)
    • Hard
    • Soft
    • Others
  • Australia Adventure Tourism Group Outlook (Revenue, USD Million, 2018-2030)
    • Solo
    • Couples
    • Family
    • Groups
  • Australia Adventure Tourism Booking Mode Outlook (Revenue, USD Million, 2018-2030)
    • Direct
    • Travel Agent
    • Marketplace Booking
  • Australia Adventure Tourism Age Group Outlook (Revenue, USD Million, 2018-2030)
    • 28 and Under
    • 29-40
    • 41-50
    • 51-60
    • 61-70
    • 71 and Over

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Target buyers of Australia adventure tourism market databook

  • Our clientele includes a mix of adventure tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Australia adventure tourism market , including forecasts for subscribers. This country databook contains high-level insights into Australia adventure tourism market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Australia adventure tourism market size, by activity type, 2018-2030 (US$M)

Australia Adventure Tourism Market Outlook Share, 2024 & 2030 (US$M)

Australia adventure tourism market size, by activity type, 2018-2030 (US$M)

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