Latin America Adventure Tourism Market Size & Outlook

The adventure tourism market in Latin America is expected to reach a projected revenue of US$ 37,053.5 million by 2030. A compound annual growth rate of 14.3% is expected of Latin America adventure tourism market from 2025 to 2030.
Revenue, 2024 (US$M)
$16,929.1
Forecast, 2030 (US$M)
$37,053.5
CAGR, 2025 - 2030
14.3%
Report Coverage
Latin America

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Latin America adventure tourism market, 2018-2030 (US$M)

Latin America adventure tourism market, 2018-2030 (US$M)

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Latin America adventure tourism market highlights

  • The Latin America adventure tourism market generated a revenue of USD 15,199.7 million in 2023.
  • The market is expected to grow at a CAGR of 13.6% from 2024 to 2030.
  • In terms of segment, soft was the largest revenue generating activity type in 2023.
  • Soft is the most lucrative activity type segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.

Latin America data book summary

Market revenue in 2023USD 15,199.7 million
Market revenue in 2030USD 37,053.5 million
Growth rate13.6% (CAGR from 2023 to 2030)
Largest segmentSoft
Fastest growing segmentSoft
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHard, Soft
Key market players worldwideButterfield & Robinson, G Adventures, TUI AG, Heritage Global Inc, Austin Adventures, GeoEx (Geographic Expeditions), Intrepid Group, Mountain Travel Sobek, ROW Adventures

Other key industry trends

  • In terms of revenue, Latin America region accounted for 4.3% of the global adventure tourism market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 328,635.6 million by 2030.

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Adventure Tourism Market Companies

Name Profile # Employees HQ Website
ROW Adventures View profile 11-50 Coeur D Alene, Idaho, United States, North America https://www.rowadventures.com
Mountain Travel Sobek View profile 51-100 Emeryville, California, United States, North America http://www.mtsobek.com/about
Intrepid Group View profile 251-500 Melbourne, Victoria, Australia, Oceania http://www.intrepidgroup.travel/
GeoEx (Geographic Expeditions) View profile 101-250 San Francisco, California, United States, North America http://geoex.com
Austin Adventures View profile 11-50 Billings, Montana, United States, North America https://www.austinadventures.com/
TUI AG View profile 56370 Karl-Wiechert-Allee 4, Hannover, SN, Germany, 30625 https://www.tuigroup.com
Heritage Global Inc View profile 82 12625 High Bluff Drive, Suite 305, San Diego, CA, United States, 92130 https://www.hginc.com
G Adventures View profile 1001-5000 Toronto, Ontario, Canada, North America http://www.gadventures.com
Butterfield & Robinson View profile 5001-10000 Toronto, Ontario, Canada, North America http://www.butterfield.com/

Latin America adventure tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adventure tourism market will help companies and investors design strategic landscapes.


Soft was the largest segment with a revenue share of 66.93% in 2024. Horizon Databook has segmented the Latin America adventure tourism market based on hard, soft covering the revenue growth of each sub-segment from 2018 to 2030.


  • Latin America Adventure Tourism Activity Type Outlook (Revenue, USD Million, 2018-2030)
    • Hard
    • Soft
    • Others
  • Latin America Adventure Tourism Group Outlook (Revenue, USD Million, 2018-2030)
    • Solo
    • Couples
    • Family
    • Groups
  • Latin America Adventure Tourism Booking Mode Outlook (Revenue, USD Million, 2018-2030)
    • Direct
    • Travel Agent
    • Marketplace Booking
  • Latin America Adventure Tourism Age Group Outlook (Revenue, USD Million, 2018-2030)
    • 28 and Under
    • 29-40
    • 41-50
    • 51-60
    • 61-70
    • 71 and Over

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Target buyers of Latin America adventure tourism market databook

  • Our clientele includes a mix of adventure tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America adventure tourism market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America adventure tourism market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America adventure tourism market size, by country, 2018-2030 (US$M)

Latin America Adventure Tourism Market Outlook Share, 2024 & 2030 (US$M)

Latin America adventure tourism market size, by country, 2018-2030 (US$M)

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