China B2c E-commerce Market Size & Outlook, 2023-2030
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China b2c e-commerce market highlights
- The China b2c e-commerce market generated a revenue of USD 583.0 billion in 2023 and is expected to reach USD 1,204.3 billion by 2030.
- The China market is expected to grow at a CAGR of 10.9% from 2024 to 2030.
- In terms of segment, consumer electronics was the largest revenue generating application in 2023.
- Consumer Electronics is the most lucrative application segment registering the fastest growth during the forecast period.
B2c e-commerce market data book summary
| Market revenue in 2023 | USD 583.0 billion |
| Market revenue in 2030 | USD 1,204.3 billion |
| Growth rate | 10.9% (CAGR from 2024 to 2030) |
| Largest segment | Consumer electronics |
| Fastest growing segment | Consumer Electronics |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Consumer Electronics, Beauty & Personal Care, Books & Stationery, Automotive |
| Key market players worldwide | Amazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC, EBay Inc, FirstCry, JD.com Inc ADR, Jumia Technologies AG ADR, MercadoLibre Inc, Rakuten Group Inc, Sea Ltd ADR, Walmart Inc, Zalando SE, Coupang Inc Ordinary Shares - Class A, Rappi |
Other key industry trends
- In terms of revenue, China accounted for 14.0% of the global b2c e-commerce market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China b2c e-commerce market is projected to lead the regional market in terms of revenue in 2030.
- China is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,204.3 billion by 2030.
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B2C E-Commerce Market Scope
B2C E-Commerce Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Coupang Inc Ordinary Shares - Class A | View profile | 78000 | 720 Olive Way, Suite 600, Seattle, WA, United States, 05510 | https://www.aboutcoupang.com |
| Rappi | View profile | 1001-5000 | Bogotá, Distrito Especial, Colombia, South America | https://www.rappi.com.mx |
| Zalando SE | View profile | 15497 | Valeska-Gert-Strabe 5, Berlin, Germany, 10243 | https://corporate.zalando.com |
| Sea Ltd ADR | View profile | 62700 | 1 Fusionopolis Place, No. 17-10, Galaxis, Singapore, Singapore, 138522 | https://www.sea.com |
| Rakuten Group Inc | View profile | 30830 | 4-12-3 Higashishinagawa, Shinagawa Seaside Rakuten Tower, Shinagawa-ku, Tokyo, Japan, 140-0002 | https://www.rakuten.co.jp |
| MercadoLibre Inc | View profile | 58313 | WTC Free Zone, Dr. Luis Bonavita 1294, Of. 1733, Tower II, Montevideo, Uruguay, 11300 | https://www.mercadolibre.com |
| Jumia Technologies AG ADR | View profile | 2915 | Skalitzer Strasse 104, Berlin, BB, Germany, 10997 | https://www.group.jumia.com |
| JD.com Inc ADR | View profile | 517124 | No. 18 Kechuang 11 Street, 20th Floor, Building A, Yizhuang Economic & Technological Development Zone, Beijing, China, People's Republic of, 101111 | https://www.jd.com |
| FirstCry | View profile | 1001-5000 | Pune, Maharashtra, India, Asia | http://www.firstcry.com |
| EBay Inc | View profile | 12300 | 2025 Hamilton Avenue, San Jose, CA, United States, 95125 | https://www.ebay.com |
| ASOS PLC | View profile | 3352 | Hampstead Road, Greater London House, London, United Kingdom, NW1 7FB | https://www.asosplc.com |
| Walmart Inc | View profile | 2100000 | 702 S.W. 8th Street, Bentonville, AR, United States, 72716 | https://stock.walmart.com |
| Alibaba Group Holding Ltd ADR | View profile | 204891 | 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, | https://www.alibabagroup.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
China b2c e-commerce market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to b2c e-commerce market will help companies and investors design strategic landscapes.
Consumer electronics was the largest segment with a revenue share of 14.72% in 2023. Horizon Databook has segmented the China b2c e-commerce market based on consumer electronics, beauty & personal care, books & stationery, automotive covering the revenue growth of each sub-segment from 2018 to 2030.
- China B2C E-Commerce Application Outlook (Revenue, USD Billion, 2018-2030)
- Home & Kitchen Application
- Consumer Electronics
- Industrial & Science
- Healthcare
- Clothing
- Beauty & Personal Care
- Sports Apparels
- Books & Stationery
- Automotive
- Others
- China B2C E-Commerce Type Outlook (Revenue, USD Billion, 2018-2030)
- B2C Retailers
- Classifieds
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Target buyers of China b2c e-commerce market databook
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Our clientele includes a mix of b2c e-commerce market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China b2c e-commerce market , including forecasts for subscribers. This country databook contains high-level insights into China b2c e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China b2c e commerce market size, by application, 2018-2030 (US$B)
China B2C E-Commerce Market Outlook Share, 2023 & 2030 (US$B)
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