Middle East & Africa Beauty And Personal Care Products Market Size & Outlook

The beauty and personal care products market in Middle East & Africa is expected to reach a projected revenue of US$ 106.9 million by 2030. A compound annual growth rate of 8.2% is expected of Middle East & Africa beauty and personal care products market from 2023 to 2030.
Revenue, 2022 (US$M)
$56.8
Forecast, 2030 (US$M)
$106.9
CAGR, 2023 - 2030
8.2%
Report Coverage
Middle East & Africa

MEA beauty and personal care products market highlights

  • The MEA beauty and personal care products market generated a revenue of USD 56.8 million in 2022.
  • The market is expected to grow at a CAGR of 8.2% from 2023 to 2030.
  • In terms of segment, skin care was the largest revenue generating product in 2022.
  • Color cometics is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.


MEA data book summary

Market revenue in 2022USD 56.8 million
Market revenue in 2030USD 106.9 million
Growth rate8.2% (CAGR from 2022 to 2030)
Largest segmentSkin care
Fastest growing segmentColor cometics
Historical data covered2016 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSkin care, Hair care, Color cometics, Fragrances
Key market players worldwideUnilever PLC, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Revlon, Procter & Gamble Co, L'Oreal SA, Coty Inc Class A, Kao Corp, Avon Protection PLC, Oriflame Cosmetics


Other key industry trends

  • In terms of revenue, MEA region accounted for 10.9% of the global beauty and personal care products market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 396.3 million by 2030.

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Beauty And Personal Care Products Market Scope

Beauty and personal care products market segmentation & scope
Skin care
Hair care
Color cometics
Fragrances
Others
Hypermarkets and Supermarkets
Specialty Stores
E-Commerce
Others
Conventional
Organic

Beauty And Personal Care Products Market Companies

Name Profile # Employees HQ Website

Middle East & Africa beauty and personal care products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to beauty and personal care products market will help companies and investors design strategic landscapes.


Skin care was the largest segment with a revenue share of 33.98% in 2022. Horizon Databook has segmented the Middle East & Africa beauty and personal care products market based on skin care, hair care, color cometics, fragrances covering the revenue growth of each sub-segment from 2016 to 2030.


The Middle East & Africa beauty and personal care products market is experiencing substantial growth, driven by the increasing buying capacity of its residents. Enabled by digitalization, particularly in Gulf countries, the region presents significant growth prospects, largely due to unexplored per-capita potential.

For instance, according to the International Trade Administration (ITA), the UAE consisted of a population of 9.9 million as of 2022, comprising 10% Emirati citizens and 90% individuals from diverse nationalities, creating a highly varied consumer landscape.

With a per capita income of USD 53,348 annually, consumers exhibit strong purchasing power. Consumer preferences are shaped by cultural diversity but share a common inclination toward trying new brands. Many are drawn to brands representing a luxurious lifestyle while maintaining a universal emphasis on cleanliness and aesthetics.

Reasons to subscribe to Middle East & Africa beauty and personal care products market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
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  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Middle East & Africa beauty and personal care products market databook

  • Our clientele includes a mix of beauty and personal care products market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa beauty and personal care products market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa beauty and personal care products market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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MEA beauty and personal care products market size, by country, 2016-2030 (US$M)

Middle East & Africa Beauty And Personal Care Products Market Outlook Share, 2022 & 2030 (US$M)

MEA beauty and personal care products market size, by country, 2016-2030 (US$M)

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