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North America Beauty And Personal Care Products Market Size & Outlook

The beauty and personal care products market in North America is expected to reach a projected revenue of US$ 188.8 million by 2030. A compound annual growth rate of 7.6% is expected of North America beauty and personal care products market from 2023 to 2030.

  • Consumer Goods
    • Beauty & Personal Care
      • Beauty And Personal Care Products Market Outlook
Revenue, 2024 (US$M)
$105.2
Forecast, 2030 (US$M)
$188.8
CAGR, 2025 - 2030
7.6%
Report Coverage
North America
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North America beauty and personal care products market highlights

  • The North America beauty and personal care products market generated a revenue of USD 105.2 million in 2022.
  • The market is expected to grow at a CAGR of 7.6% from 2023 to 2030.
  • In terms of segment, skin care was the largest revenue generating product in 2022.
  • Color cometics is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 105.2 million
Market revenue in 2030USD 188.8 million
Growth rate7.6% (CAGR from 2022 to 2030)
Largest segmentSkin care
Fastest growing segmentColor cometics
Historical data covered2016 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSkin care, Hair care, Color cometics, Fragrances
Key market players worldwideUnilever PLC, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Revlon, Procter & Gamble Co, L'Oreal SA, Coty Inc Class A, Kao Corp, Avon Protection PLC, Oriflame Cosmetics


Other key industry trends

  • In terms of revenue, North America region accounted for 20.2% of the global beauty and personal care products market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 396.3 million by 2030.

The increasing number of consumers who are conscious about their appearance and the growing adoption of beauty and personal care products among middle- and high-income individuals support the sales of beauty and personal care products in the region.

Consumers who prioritize a milder and more nurturing cleansing experience often prefer organic beauty and personal care products because they are made using natural ingredients and do not contain harmful chemicals, synthetic fragrances, or artificial additives.

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Publish Date: Jul 30, 2026

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Beauty And Personal Care Products Market Scope

Beauty And Personal Care Products Market segmentation & scope
Products
Skin care
Hair care
Color cometics
Fragrances
Others
Distrbution Channel
Hypermarkets and Supermarkets
Specialty Stores
E-Commerce
Others
Type
Conventional
Organic

Beauty And Personal Care Products Market Companies

NameProfile# EmployeesHQWebsite
Procter & Gamble CoView profile 107,000One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202www.pginvestor.com
Unilever PLCView profile 128,377100 Victoria Embankment, London, United Kingdom, EC4Y 0DYwww.unilever.com
Coty Inc Class AView profile 11,350350 Fifth Avenue, New York, NY, United States, 10118www.coty.com
Shiseido Co LtdView profile 35,8595-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061www.shiseido.co.jp
L'Oreal SAView profile 94,60541, Rue Martre, Clichy Cedex, Paris, France, 92117www.loreal.com
The Estee Lauder Companies Inc Class AView profile 62,000767 Fifth Avenue, New York, NY, United States, 10153www.elcompanies.com
Kao CorpView profile 42,45014-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210www.kao.com
Avon Protection PLCView profile 928Semington Road, Hampton Park West, Melksham, Wiltshire, United Kingdom, SN12 6NBwww.avon-protection-plc.com
RevlonView profile 1001-5000New York, New York, United States, North Americawww.revlonanz.com
Oriflame CosmeticsView profile 5001-10000Stockholm, Stockholms Lan, Sweden, Europecorporate.oriflame.com/

North America Beauty And Personal Care Products Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Beauty And Personal Care Products Market Outlook will help companies and investors design strategic landscapes.


Skin Care was the largest segment with a revenue share of 34.22% in 2022.

Horizon Databook has segmented the North America beauty and personal care products market based on skin care, hair care, color cometics, fragrances covering the revenue growth of each sub-segment from 2016 to 2030.


  • North America Beauty And Personal Care Products Market Products Outlook (Revenue, USD Million , 2016-2030)
    • Skin care
    • Hair care
    • Color cometics
    • Fragrances
    • Others
  • North America Beauty And Personal Care Products Market Distrbution Channel Outlook (Revenue, USD Million , 2016-2030)
    • Hypermarkets and Supermarkets
    • Specialty Stores
    • E-Commerce
    • Others
  • North America Beauty And Personal Care Products Market Type Outlook (Revenue, USD Million , 2016-2030)
    • Conventional
    • Organic

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America Beauty And Personal Care Products Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into North America Beauty And Personal Care Products Market Outlook from 2016 to 2030, including revenue numbers, major trends, and company profiles.

North America Beauty And Personal Care Products Market, 2016-2030 (US$M)

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North America beauty and personal care products market statistics, by product, 2016-2030 (US$M)

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North America beauty and personal care products market statistics, by country, 2016-2030 (USD Million)

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