U.S. Beauty And Personal Care Products Market Size & Outlook
- Consumer Goods
- Beauty & Personal Care
- Beauty And Personal Care Products Market Outlook
- Beauty & Personal Care
U.S. Beauty And Personal Care Products Market, 2016-2030 (US$M)
Global Market
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U.S. beauty and personal care products market highlights
- The U.S. beauty and personal care products market generated a revenue of USD 85.1 million in 2022 and is expected to reach USD 150.7 million by 2030.
- The U.S. market is expected to grow at a CAGR of 7.4% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Color cometics is the most lucrative product segment registering the fastest growth during the forecast period.
Beauty and personal care products market data book summary
| Market revenue in 2022 | USD 85.1 million |
| Market revenue in 2030 | USD 150.7 million |
| Growth rate | 7.4% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Color cometics |
| Historical data | 2016 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin care, Hair care, Color cometics, Fragrances |
| Key market players worldwide | Unilever PLC, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Revlon, Procter & Gamble Co, L'Oreal SA, Coty Inc Class A, Kao Corp, Avon Protection PLC, Oriflame Cosmetics |
Other key industry trends
- In terms of revenue, U.S. accounted for 16.4% of the global beauty and personal care products market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. beauty and personal care products market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 150.7 million by 2030.
The demand for cosmetics in the U.S. is driven by a combination of factors, including a desire for selfenhancement, societal beauty standards, and the influence of media and social platforms. In addition, the cosmetics industry offers diverse product choices, fostering personal expression and creativity, further fueling its popularity.
According to Zippia, in the cosmetics and beauty market in the United States, facial and eye cosmetics stand out as the most lucrative segments. In 2020, eye cosmetics generated approximately USD 1.96 billion in sales, while facial cosmetics brought in about USD 1.9 billion.
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Publish Date: Jul 30, 2026
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Beauty And Personal Care Products Market Scope
Beauty And Personal Care Products Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Procter & Gamble Co | View profile | 107,000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | www.pginvestor.com |
| Unilever PLC | View profile | 128,377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | www.unilever.com |
| Coty Inc Class A | View profile | 11,350 | 350 Fifth Avenue, New York, NY, United States, 10118 | www.coty.com |
| Shiseido Co Ltd | View profile | 35,859 | 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 | www.shiseido.co.jp |
| L'Oreal SA | View profile | 94,605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | www.loreal.com |
| The Estee Lauder Companies Inc Class A | View profile | 62,000 | 767 Fifth Avenue, New York, NY, United States, 10153 | www.elcompanies.com |
| Kao Corp | View profile | 42,450 | 14-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210 | www.kao.com |
| Avon Protection PLC | View profile | 928 | Semington Road, Hampton Park West, Melksham, Wiltshire, United Kingdom, SN12 6NB | www.avon-protection-plc.com |
| Revlon | View profile | 1001-5000 | New York, New York, United States, North America | www.revlonanz.com |
| Oriflame Cosmetics | View profile | 5001-10000 | Stockholm, Stockholms Lan, Sweden, Europe | corporate.oriflame.com/ |
U.S. Beauty And Personal Care Products Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Beauty And Personal Care Products Market Outlook will help companies and investors design strategic landscapes.
Skin Care was the largest segment with a revenue share of 34.08% in 2022.
Horizon Databook has segmented the U.S. beauty and personal care products market based on skin care, hair care, color cometics, fragrances covering the revenue growth of each sub-segment from 2016 to 2030.
- U.S. Beauty And Personal Care Products Market Products Outlook (Revenue, USD Million , 2016-2030)
- Skin care
- Hair care
- Color cometics
- Fragrances
- Others
- U.S. Beauty And Personal Care Products Market Distrbution Channel Outlook (Revenue, USD Million , 2016-2030)
- Hypermarkets and Supermarkets
- Specialty Stores
- E-Commerce
- Others
- U.S. Beauty And Personal Care Products Market Type Outlook (Revenue, USD Million , 2016-2030)
- Conventional
- Organic
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Beauty And Personal Care Products Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. Beauty And Personal Care Products Market Outlook from 2016 to 2030, including revenue numbers, major trends, and company profiles.
U.S. Beauty And Personal Care Products Market, 2016-2030 (US$M)
U.S. beauty and personal care products market statistics, by product, 2016-2030 (US$M)
