Europe Car Rental Market Size & Outlook, 2025-2030
Global Market
Related Markets
Europe car rental market highlights
- The Europe car rental market generated a revenue of USD 36,508.1 million in 2024.
- The market is expected to grow at a CAGR of 9.7% from 2025 to 2030.
- In terms of segment, economy cars was the largest revenue generating vehicle type in 2024.
- Luxury cars is the most lucrative vehicle type segment registering the fastest growth during the forecast period.
- Country-wise, UK is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 36,508.1 million |
| Market revenue in 2030 | USD 64,726.1 million |
| Growth rate | 9.7% (CAGR from 2025 to 2030) |
| Largest segment | Economy cars |
| Fastest growing segment | Luxury cars |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Luxury cars, Executive cars, Economy cars, SUVs, MUVs |
| Key market players worldwide | Avis Budget Group Inc, Carzonrent India Pvt. Ltd., Eco Rent A Car, Eurazeo SE, Localiza Rent A Car SA ADR, Hertz Global Holdings Inc Ordinary Shares (New), Sixt SE, AVR Van Rental, Enterprise Holdings |
Other key industry trends
- In terms of revenue, Europe region accounted for 24.4% of the global car rental market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 87,997.4 million by 2030.
The increasing availability and affordability of Global Positioning System (GPS), Intelligent Transportation System (ITS), and cloud technologies, along with the growth in data availability, is resulting in rising demand for ondemand transportation through smartphone applications.
Additionally, recent developments in contactless payment options coupled with the growing number of Application Programming Interfaces (APIs) are expected to facilitate the growth of digital wallets.
Further, the companies in the marketplace are also adopting incentivization to expand their customer base. These attract customers with different needs and preferences, which contributes to the growth of the regional market.
No credit card required*
Publish Date: Mar 03, 2025
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Three ways to get this data
Subscribe to the databook, customize it, or ask a question.Horizon Databook
Unlock every chart on this page and get dashboard access
- Statistics1.2M+ across all markets
- Databooks30K+ global, 120K+ country
- Companies200K+ profiles
- ExportPDF, Dashboard, XLS & PNG, licensed to cite
Customize it
Customize data as per your requirement
- AddCountries, segments, years
- RecutTo your product definition
- ExtendCompany-level detail
- OrA bespoke databook
- Turnaround5–10 working days
Ask Prism AI
A cited answer in seconds
- Corpus30,000 studies, 1.2M points
- ScopeAll markets, not just this
- CitationTraced to report & table
- HonestySays "not covered" if so
- SpeedSeconds, not days
Car Rental Market Scope
Car Rental Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Avis Budget Group Inc | View profile | 31,000 | 379 Interpace Parkway, Parsippany, NJ, United States, 07054 | www.avisbudgetgroup.com |
| Carzonrent India Pvt. Ltd. | View profile | 251-500 | New Delhi, Delhi, India, Asia | www.carzonrent.com |
| Eco Rent A Car | View profile | 51-100 | New Delhi, Delhi, India, Asia | www.ecorentacar.com/ |
| Eurazeo SE | View profile | - | - | - |
| Localiza Rent A Car SA ADR | View profile | 21,113 | Avenida Bernardo Vasconcelo, No 377 - Cachoeirinha, Belo Horizonte, MG, Brazil, 31150-900 | www.localiza.com |
| Hertz Global Holdings Inc Ordinary Shares (New) | View profile | 27,000 | 8501 Williams Road, Estero, FL, United States, 33928 | www.hertz.com |
| Sixt SE | View profile | 8,735 | Zugspitzstrasse 1, Pullach, BY, Germany, 82049 | www.sixt.com |
| AVR Van Rental | View profile | 51-100 | Hawthorne, California, United States, North America | www.airportvanrental.com |
| Enterprise Holdings | View profile | 10001+ | St Louis, Missouri, United States, North America | www.enterpriseholdings.com |
Europe Car Rental Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Car Rental Market Outlook will help companies and investors design strategic landscapes.
Economy Cars was the largest segment with a revenue share of 34.77% in 2024.
Horizon Databook has segmented the Europe car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing availability and affordability of Global Positioning System (GPS), Intelligent Transportation System (ITS), and cloud technologies, along with the growth in data availability, is resulting in rising demand for ondemand transportation through smartphone applications.
Additionally, recent developments in contactless payment options coupled with the growing number of Application Programming Interfaces (APIs) are expected to facilitate the growth of digital wallets.
Further, the companies in the marketplace are also adopting incentivization to expand their customer base. These attract customers with different needs and preferences, which contributes to the growth of the regional market.
- Europe Car Rental Market Vehicle Type Outlook (Revenue, USD Million , 2018-2030)
- Luxury cars
- Executive cars
- Economy cars
- SUVs
- MUVs
- Europe Car Rental Market Application Outlook (Revenue, USD Million , 2018-2030)
- Local usage
- Airport transport
- Outstation
- Others
- Europe Car Rental Market Booking Mode Outlook (Revenue, USD Million , 2018-2030)
- Offline/Direct
- Online
Reasons to subscribe to Car Rental Market Outlook databook
- Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
- Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
- Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
- Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
- Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Car Rental Market Outlook databook
- Our clientele includes a mix of Car Rental Market Outlook companies, investment firms, advisory firms & academic institutions.
- 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
- Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
- The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Car Rental Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Car Rental Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Europe Car Rental Market, 2018-2030 (US$M)
Europe car rental market statistics, by vehicle type, 2018-2030 (US$M)
