U.S. Car Rental Market Size & Outlook, 2025-2030
Global Market
Related Markets
U.S. car rental market highlights
- The U.S. car rental market generated a revenue of USD 43,909.1 million in 2024 and is expected to reach USD 73,871.5 million by 2030.
- The U.S. market is expected to grow at a CAGR of 8.7% from 2025 to 2030.
- In terms of segment, economy cars was the largest revenue generating vehicle type in 2024.
- Executive cars is the most lucrative vehicle type segment registering the fastest growth during the forecast period.
Car rental market data book summary
| Market revenue in 2024 | USD 43,909.1 million |
| Market revenue in 2030 | USD 73,871.5 million |
| Growth rate | 8.7% (CAGR from 2025 to 2030) |
| Largest segment | Economy cars |
| Fastest growing segment | Executive cars |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Luxury cars, Executive cars, Economy cars, SUVs, MUVs |
| Key market players worldwide | Avis Budget Group Inc, Carzonrent India Pvt. Ltd., Eco Rent A Car, Eurazeo SE, Localiza Rent A Car SA ADR, Hertz Global Holdings Inc Ordinary Shares (New), Sixt SE, AVR Van Rental, Enterprise Holdings |
Other key industry trends
- In terms of revenue, U.S. accounted for 29.3% of the global car rental market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. car rental market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 6,694.7 million by 2030.
The regional growth is attributed to the growing demand for convivence transportation, rising investments in technical innovations, and growing auto ownership costs. There has been a sizeable growth in international tour across the world during the last decade.
Global commuters are increasing the number of disturbing familiar, reliable, and incredible tour services. Some of the car rental operators try to leverage this trend through increasing their business operations and distribution systems on an international level.
The implementation of an incorporated international car rental system is expected to permit those operators to manipulate their geographically dispersed enterprise operations. These factors would further drive the regional growth during the forecast period.
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Publish Date: Mar 03, 2025
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Car Rental Market Scope
Car Rental Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Avis Budget Group Inc | View profile | 31,000 | 379 Interpace Parkway, Parsippany, NJ, United States, 07054 | www.avisbudgetgroup.com |
| Carzonrent India Pvt. Ltd. | View profile | 251-500 | New Delhi, Delhi, India, Asia | www.carzonrent.com |
| Eco Rent A Car | View profile | 51-100 | New Delhi, Delhi, India, Asia | www.ecorentacar.com/ |
| Eurazeo SE | View profile | - | - | - |
| Localiza Rent A Car SA ADR | View profile | 21,113 | Avenida Bernardo Vasconcelo, No 377 - Cachoeirinha, Belo Horizonte, MG, Brazil, 31150-900 | www.localiza.com |
| Hertz Global Holdings Inc Ordinary Shares (New) | View profile | 27,000 | 8501 Williams Road, Estero, FL, United States, 33928 | www.hertz.com |
| Sixt SE | View profile | 8,735 | Zugspitzstrasse 1, Pullach, BY, Germany, 82049 | www.sixt.com |
| AVR Van Rental | View profile | 51-100 | Hawthorne, California, United States, North America | www.airportvanrental.com |
| Enterprise Holdings | View profile | 10001+ | St Louis, Missouri, United States, North America | www.enterpriseholdings.com |
U.S. Car Rental Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Car Rental Market Outlook will help companies and investors design strategic landscapes.
Economy Cars was the largest segment with a revenue share of 31.62% in 2024.
Horizon Databook has segmented the U.S. car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.
The regional growth is attributed to the growing demand for convivence transportation, rising investments in technical innovations, and growing auto ownership costs. There has been a sizeable growth in international tour across the world during the last decade.
Global commuters are increasing the number of disturbing familiar, reliable, and incredible tour services. Some of the car rental operators try to leverage this trend through increasing their business operations and distribution systems on an international level.
The implementation of an incorporated international car rental system is expected to permit those operators to manipulate their geographically dispersed enterprise operations. These factors would further drive the regional growth during the forecast period.
- U.S. Car Rental Market Vehicle Type Outlook (Revenue, USD Million , 2018-2030)
- Luxury cars
- Executive cars
- Economy cars
- SUVs
- MUVs
- U.S. Car Rental Market Application Outlook (Revenue, USD Million , 2018-2030)
- Local usage
- Airport transport
- Outstation
- Others
- U.S. Car Rental Market Booking Mode Outlook (Revenue, USD Million , 2018-2030)
- Offline/Direct
- Online
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Car Rental Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. Car Rental Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
U.S. Car Rental Market, 2018-2030 (US$M)
U.S. car rental market statistics, by vehicle type, 2018-2030 (US$M)
