North America Car Rental Market Size & Outlook, 2025-2030
Global Market
Related Markets
North America car rental market highlights
- The North America car rental market generated a revenue of USD 54,537.3 million in 2024.
- The market is expected to grow at a CAGR of 8.8% from 2025 to 2030.
- In terms of segment, economy cars was the largest revenue generating vehicle type in 2024.
- Executive cars is the most lucrative vehicle type segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 54,537.3 million |
| Market revenue in 2030 | USD 91,834.3 million |
| Growth rate | 8.8% (CAGR from 2025 to 2030) |
| Largest segment | Economy cars |
| Fastest growing segment | Executive cars |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Luxury cars, Executive cars, Economy cars, SUVs, MUVs |
| Key market players worldwide | Avis Budget Group Inc, Carzonrent India Pvt. Ltd., Eco Rent A Car, Eurazeo SE, Localiza Rent A Car SA ADR, Hertz Global Holdings Inc Ordinary Shares (New), Sixt SE, AVR Van Rental, Enterprise Holdings |
Other key industry trends
- In terms of revenue, North America region accounted for 36.4% of the global car rental market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 87,997.4 million by 2030.
The trend of technological development has recently revolutionized the regional car rental industry. Advanced customer and company data management and simple online booking applications are two visible ways to help car rental companies provide better services to their customers.
Further, the increasing dependence of users on smartphones to perform various tasks traditionally performed on a computer has changed the car rental experience for customers in the region.
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Publish Date: Mar 03, 2025
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Car Rental Market Scope
Car Rental Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Avis Budget Group Inc | View profile | 31,000 | 379 Interpace Parkway, Parsippany, NJ, United States, 07054 | www.avisbudgetgroup.com |
| Carzonrent India Pvt. Ltd. | View profile | 251-500 | New Delhi, Delhi, India, Asia | www.carzonrent.com |
| Eco Rent A Car | View profile | 51-100 | New Delhi, Delhi, India, Asia | www.ecorentacar.com/ |
| Eurazeo SE | View profile | - | - | - |
| Localiza Rent A Car SA ADR | View profile | 21,113 | Avenida Bernardo Vasconcelo, No 377 - Cachoeirinha, Belo Horizonte, MG, Brazil, 31150-900 | www.localiza.com |
| Hertz Global Holdings Inc Ordinary Shares (New) | View profile | 27,000 | 8501 Williams Road, Estero, FL, United States, 33928 | www.hertz.com |
| Sixt SE | View profile | 8,735 | Zugspitzstrasse 1, Pullach, BY, Germany, 82049 | www.sixt.com |
| AVR Van Rental | View profile | 51-100 | Hawthorne, California, United States, North America | www.airportvanrental.com |
| Enterprise Holdings | View profile | 10001+ | St Louis, Missouri, United States, North America | www.enterpriseholdings.com |
North America Car Rental Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Car Rental Market Outlook will help companies and investors design strategic landscapes.
Economy Cars was the largest segment with a revenue share of 32.9% in 2024.
Horizon Databook has segmented the North America car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.
The trend of technological development has recently revolutionized the regional car rental industry. Advanced customer and company data management and simple online booking applications are two visible ways to help car rental companies provide better services to their customers.
Further, the increasing dependence of users on smartphones to perform various tasks traditionally performed on a computer has changed the car rental experience for customers in the region.
- North America Car Rental Market Vehicle Type Outlook (Revenue, USD Million , 2018-2030)
- Luxury cars
- Executive cars
- Economy cars
- SUVs
- MUVs
- North America Car Rental Market Application Outlook (Revenue, USD Million , 2018-2030)
- Local usage
- Airport transport
- Outstation
- Others
- North America Car Rental Market Booking Mode Outlook (Revenue, USD Million , 2018-2030)
- Offline/Direct
- Online
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America Car Rental Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into North America Car Rental Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
North America Car Rental Market, 2018-2030 (US$M)
North America car rental market statistics, by vehicle type, 2018-2030 (US$M)
