Revenue, 2024 (US$M)
$0.0
Forecast, 2032 (US$M)
$0.0
CAGR, 2025 - 2032
-100%
Report Coverage
Italy

Italy dietary supplements market highlights

  • The Italy dietary supplements market generated a revenue of USD 7,445.8 million in 2023 and is expected to reach USD 11,758.7 million by 2030.
  • The Italy market is expected to grow at a CAGR of 6.7% from 2024 to 2030.
  • In terms of segment, vitamins was the largest revenue generating ingredient in 2023.
  • Protiens & Amino Acids is the most lucrative ingredient segment registering the fastest growth during the forecast period.


Dietary supplements market data book summary

Market revenue in 2023USD 7,445.8 million
Market revenue in 2030USD 11,758.7 million
Growth rate6.7% (CAGR from 2023 to 2030)
Largest segmentVitamins
Fastest growing segmentProtiens & Amino Acids
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationVitamins, Botanicals, Minerals, Protiens & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids
Key market players worldwideAmway Malaysia Holdings, Abbott Laboratories, Bayer AG, Glanbia PLC, Pfizer Inc, Archer-Daniels Midland Co, Nu Skin Enterprises Inc Class A, GlaxoSmithKline, Herbalife Ltd, Natures Sunshine Products Inc, DuPont de Nemours Inc, Nestle SA, NOW Foods, RBK Nutraceuticals, Goodhealth


Other key industry trends

  • In terms of revenue, Italy accounted for 4.2% of the global dietary supplements market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Italy dietary supplements market is projected to lead the regional market in terms of revenue in 2030.
  • Spain is the fastest growing regional market in Europe and is projected to reach USD 3,880.3 million by 2030.

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Dietary Supplements Market Companies

Name Profile # Employees HQ Website

Italy dietary supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to dietary supplements market will help companies and investors design strategic landscapes.


Vitamins was the largest segment with a revenue share of 29.11% in 2024. Horizon Databook has segmented the Italy dietary supplements market based on vitamins, botanicals, minerals, protiens & amino acids, fibers & specialty carbohydrates, omega fatty acids covering the revenue growth of each sub-segment from 2021 to 2032.


Growing consumer proactiveness toward health problems has boosted the demand for dietary supplements in Italy. Consumers in Italy prefer these supplements owing to their perceived health benefits and familiar taste. Increasing instance of product innovation in the production of dietary supplements by employing a variety of flavors is expected to attract new customers during the period 2023 to 2030.

There has been an increasing trend of consuming dietary supplements among younger consumers in Italy, which, in turn, has been boosting the demand for products such as vitamins, minerals, and omega 3. Thus, growing awareness regarding the health benefits of these products among the younger population in the country is likely to contribute to the growth of these segments over the forecast period.

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Target buyers of Italy dietary supplements market databook

  • Our clientele includes a mix of dietary supplements market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Italy dietary supplements market , including forecasts for subscribers. This country databook contains high-level insights into Italy dietary supplements market from 2021 to 2032, including revenue numbers, major trends, and company profiles.

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Italy dietary supplements market

Italy Dietary Supplements Market Outlook Share, 2024 & 2032 (US$M)

Italy dietary supplements market

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