Revenue, 2024 (US$M)
$0.0
Forecast, 2032 (US$M)
$0.0
CAGR, 2025 - 2032
-100%
Report Coverage
Japan

Japan dietary supplements market highlights

  • The Japan dietary supplements market generated a revenue of USD 18,599.4 million in 2023 and is expected to reach USD 43,710.9 million by 2030.
  • The Japan market is expected to grow at a CAGR of 13% from 2024 to 2030.
  • In terms of segment, vitamins was the largest revenue generating ingredient in 2023.
  • Protiens & Amino Acids is the most lucrative ingredient segment registering the fastest growth during the forecast period.


Dietary supplements market data book summary

Market revenue in 2023USD 18,599.4 million
Market revenue in 2030USD 43,710.9 million
Growth rate13% (CAGR from 2023 to 2030)
Largest segmentVitamins
Fastest growing segmentProtiens & Amino Acids
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationVitamins, Botanicals, Minerals, Protiens & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids
Key market players worldwideAmway Malaysia Holdings, Abbott Laboratories, Bayer AG, Glanbia PLC, Pfizer Inc, Archer-Daniels Midland Co, Nu Skin Enterprises Inc Class A, GlaxoSmithKline, Herbalife Ltd, Natures Sunshine Products Inc, DuPont de Nemours Inc, Nestle SA, NOW Foods, RBK Nutraceuticals, Goodhealth


Other key industry trends

  • In terms of revenue, Japan accounted for 10.5% of the global dietary supplements market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China dietary supplements market is projected to lead the regional market in terms of revenue in 2030.
  • ANZ is the fastest growing regional market in Asia Pacific and is projected to reach USD 8,232.1 million by 2030.

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Dietary Supplements Market Companies

Name Profile # Employees HQ Website

Japan dietary supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to dietary supplements market will help companies and investors design strategic landscapes.


Vitamins was the largest segment with a revenue share of 29.88% in 2024. Horizon Databook has segmented the Japan dietary supplements market based on vitamins, botanicals, minerals, protiens & amino acids, fibers & specialty carbohydrates, omega fatty acids covering the revenue growth of each sub-segment from 2021 to 2032.


The Japan dietary supplements market is driven by the increasing demand for and consumption of dietary supplements in the sports industry. The growing number of fitness clubs across the country has been contributing to the increasing product demand. At a macro level, various factors have been contributing to the growth of the Japan dietary supplements market.

Prominent among them are increasing healthcare costs, rising cases of mal-digestion, and a rapidly growing geriatric population. Probiotic, vitamins, minerals, omega fatty acids, prebiotic, and enzyme ingredients have enjoyed steady growth in the Japanese digestive health supplements market over the years. 

Japan also houses some of the most prominent players in the probiotic supplements space, including Yakult Honsha Co., Ltd. The presence of such companies has further strengthened the growth of probiotic dietary supplements in the country.

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Target buyers of Japan dietary supplements market databook

  • Our clientele includes a mix of dietary supplements market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Japan dietary supplements market , including forecasts for subscribers. This country databook contains high-level insights into Japan dietary supplements market from 2021 to 2032, including revenue numbers, major trends, and company profiles.

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Japan dietary supplements market

Japan Dietary Supplements Market Outlook Share, 2024 & 2032 (US$M)

Japan dietary supplements market

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