North America Dietary Supplements Market Size & Outlook

The dietary supplements market in North America is expected to reach a projected revenue of US$ 136,634.6 million by 2032. A compound annual growth rate of 7.7% is expected of North America dietary supplements market from 2025 to 2032.
Revenue, 2024 (US$M)
$75,567.7
Forecast, 2032 (US$M)
$136,634.6
CAGR, 2025 - 2032
7.7%
Report Coverage
North America

North America dietary supplements market highlights

  • The North America dietary supplements market generated a revenue of USD 58,563.8 million in 2023.
  • The market is expected to grow at a CAGR of 5.8% from 2024 to 2030.
  • In terms of segment, vitamins was the largest revenue generating ingredient in 2023.
  • Protiens & Amino Acids is the most lucrative ingredient segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 58,563.8 million
Market revenue in 2030USD 86,652.3 million
Growth rate5.8% (CAGR from 2023 to 2030)
Largest segmentVitamins
Fastest growing segmentProtiens & Amino Acids
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationVitamins, Botanicals, Minerals, Protiens & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids
Key market players worldwideAmway Malaysia Holdings, Abbott Laboratories, Bayer AG, Glanbia PLC, Pfizer Inc, Archer-Daniels Midland Co, Nu Skin Enterprises Inc Class A, GlaxoSmithKline, Herbalife Ltd, Natures Sunshine Products Inc, DuPont de Nemours Inc, Nestle SA, NOW Foods, RBK Nutraceuticals, Goodhealth


Other key industry trends

  • In terms of revenue, North America region accounted for 33.0% of the global dietary supplements market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 148,424.0 million by 2030.

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Dietary Supplements Market Companies

Name Profile # Employees HQ Website

North America dietary supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to dietary supplements market will help companies and investors design strategic landscapes.


Vitamins was the largest segment with a revenue share of 29.45% in 2024. Horizon Databook has segmented the North America dietary supplements market based on vitamins, botanicals, minerals, protiens & amino acids, fibers & specialty carbohydrates, omega fatty acids covering the revenue growth of each sub-segment from 2021 to 2032.


North America has a vast population facing increased obesity levels and lifestyle-related diseases owing to their dietary habits, high disposable income, and availability of several processed & ready-to-eat foods, which are not necessarily good for consumer health. The ‘transitioning face’ of food has evolved into functional foods & supplements, which can provide numerous health benefits beyond basic nutrition.

With respect to this, products such as whole, fortified, enriched or enhanced foods and dietary supplements including carotenoids, probiotics, and CoQ10 potentially have beneficial effects on health when consumed as part of a varied diet on a regular basis at effective levels.

Fibers & specialty carbohydrates emerged as a significant ingredient segment in the North American dietary supplements market owing to rising awareness about their benefits in overall health & bodily maintenance.


Fibers tend to promote easy bowel movement while providing critical cleansing of internal organs and minerals promote high retention and passage of nutrients into cells and promoting blood flow and circulation among other functions.

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Target buyers of North America dietary supplements market databook

  • Our clientele includes a mix of dietary supplements market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America dietary supplements market , including forecasts for subscribers. This continent databook contains high-level insights into North America dietary supplements market from 2021 to 2032, including revenue numbers, major trends, and company profiles.

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North America dietary supplements market size, by country, 2021-2032 (US$M)

North America Dietary Supplements Market Outlook Share, 2024 & 2032 (US$M)

North America dietary supplements market size, by country, 2021-2032 (US$M)

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