Middle East & Africa E-Cigarette And Vape Market Size & Outlook
Global Market
Related Markets
MEA e-cigarette and vape market highlights
- The MEA e-cigarette and vape market generated a revenue of USD 601.2 million in 2023.
- The market is expected to grow at a CAGR of 20.1% from 2024 to 2030.
- In terms of segment, modular devices was the largest revenue generating product in 2023.
- Modular Devices is the most lucrative product segment registering the fastest growth during the forecast period.
MEA data book summary
| Market revenue in 2023 | USD 601.2 million |
| Market revenue in 2030 | USD 2,132.3 million |
| Growth rate | 20.1% (CAGR from 2024 to 2030) |
| Largest segment | Modular devices |
| Fastest growing segment | Modular Devices |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Disposable, Rechargeable, Modular Devices |
| Key market players worldwide | Altria Group Inc, British American Tobacco, Imperial Brands PLC, Vapor Group Inc, Japan Tobacco Inc, Pax Global Technology Ltd, Philip Morris International Inc, Reynolds Consumer Products Inc Ordinary Shares, Shenzhen International Holdings Ltd |
Other key industry trends
- In terms of revenue, MEA region accounted for 2.1% of the global e-cigarette and vape market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 52,047.8 million by 2030.
MEA accounts for 7% of the total cigarette smokers in the world, thereby creating significant growth opportunities and demand for e-cigarette in the region. The growing awareness of health concerns to cigarette smoking is expected to encourage the adoption of ecigarette in the Middle East over the forecasted period.
Various countries such as Lesotho, Botswana, and Mozambique have e-cigarette regulations that are poised to stimulate the market growth. Although, the sale of e-cigarette is legal in Africa, the sale of e-liquids with nicotine is illegal and prohibited, thereby restraining the market growth.
Key Regions:U.S., UK, Japan, Canada, South Korea
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Publish Date: Mar 16, 2026
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E-Cigarette And Vape Market Scope
E-Cigarette And Vape Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Altria Group Inc | View profile | 6,400 | 6601 West Broad Street, Richmond, VA, United States, 23230 | www.altria.com |
| British American Tobacco | View profile | 10001+ | London, England, United Kingdom, Europe | bat.com |
| Imperial Brands PLC | View profile | 25,700 | 121 Winterstoke Road, Bristol, United Kingdom, BS3 2LL | www.imperialbrandsplc.com |
| Pax Global Technology Ltd | View profile | 1,771 | 30 Harbour Road, 25th Floor, Room 2504, Sun Hung Kai Centre, Hong Kong, Hong Kong | www.paxglobal.com.hk |
| Philip Morris International Inc | View profile | 82,700 | 677 Washington Boulevard, Suite 1100, Stamford, New York, NY, United States, 06901 | www.pmi.com |
| Reynolds Consumer Products Inc Ordinary Shares | View profile | 6,000 | 1900 W. Field Court, Lake Forest, IL, United States, 60045 | www.reynoldsconsumerproducts.com |
| Shenzhen International Holdings Ltd | View profile | 8,653 | No.1 Science Museum Road, Rooms 2206-2208, 22nd Floor, Greenfield Tower, Concordia Plaza, Hong Kong, Hong Kong | www.szihl.com |
| Vapor Group Inc | View profile | 20 | 2260 West 80th Street, Suite 6, Hialeah, FL, United States, 33016 | www.vaporgroup.com |
| Japan Tobacco Inc | View profile | 61,432 | 2-1, Toranomon 2-chome, Minato-ku, Tokyo, Japan, 105-8422 | www.jt.com |
Middle East & Africa E-cigarette And Vape Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to E-cigarette And Vape Market Outlook will help companies and investors design strategic landscapes.
Modular Devices was the largest segment with a revenue share of 63.96% in 2023.
Horizon Databook has segmented the Middle East & Africa e-cigarette and vape market based on disposable, rechargeable, modular devices covering the revenue growth of each sub-segment from 2018 to 2030.
MEA accounts for 7% of the total cigarette smokers in the world, thereby creating significant growth opportunities and demand for e-cigarette in the region. The growing awareness of health concerns to cigarette smoking is expected to encourage the adoption of ecigarette in the Middle East over the forecasted period.
Various countries such as Lesotho, Botswana, and Mozambique have e-cigarette regulations that are poised to stimulate the market growth. Although, the sale of e-cigarette is legal in Africa, the sale of e-liquids with nicotine is illegal and prohibited, thereby restraining the market growth.
- Middle East & Africa E-Cigarette And Vape Market Product Outlook (Revenue, USD Million , 2018-2030)
- Disposable
- Rechargeable
- Modular Devices
- Middle East & Africa E-Cigarette And Vape Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
- Online
- Retail Store
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa E-cigarette And Vape Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa E-cigarette And Vape Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
MEA e-cigarette and vape market statistics, by product, 2018-2030 (US$M)
