U.K. E-Cigarette And Vape Market Size & Outlook, 2025-2030
The e-cigarette and vape market in the UK is expected to reach a projected revenue of US$ 15,896.5 million by 2030. A compound annual growth rate of 33.2% is expected of the UK e-cigarette and vape market from 2024 to 2030.
Revenue, 2024 (US$M)
$2,210.0
Forecast, 2030 (US$M)
$15,896.5
CAGR, 2025 - 2030
33.2%
Report Coverage
UK
Global Market
Related Markets
UK e-cigarette and vape market highlights
- The UK e-cigarette and vape market generated a revenue of USD 2,210.0 million in 2023 and is expected to reach USD 15,896.5 million by 2030.
- The UK market is expected to grow at a CAGR of 33.2% from 2024 to 2030.
- In terms of segment, rechargeable was the largest revenue generating product in 2023.
- Modular Devices is the most lucrative product segment registering the fastest growth during the forecast period.
E-cigarette and vape market data book summary
| Market revenue in 2023 | USD 2,210.0 million |
| Market revenue in 2030 | USD 15,896.5 million |
| Growth rate | 33.2% (CAGR from 2024 to 2030) |
| Largest segment | Rechargeable |
| Fastest growing segment | Modular Devices |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Disposable, Rechargeable, Modular Devices |
| Key market players worldwide | Altria Group Inc, British American Tobacco, Imperial Brands PLC, Vapor Group Inc, Japan Tobacco Inc, Pax Global Technology Ltd, Philip Morris International Inc, Reynolds Consumer Products Inc Ordinary Shares, Shenzhen International Holdings Ltd |
Other key industry trends
- In terms of revenue, UK accounted for 7.8% of the global e-cigarette and vape market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK e-cigarette and vape market is projected to lead the regional market in terms of revenue in 2030.
- UK is the fastest growing regional market in Europe and is projected to reach USD 15,896.5 million by 2030.
Key Regions:U.S., UK, Japan, Canada, South Korea
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Publish Date: Mar 16, 2026
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E-Cigarette And Vape Market Scope
E-cigarette And Vape Market segmentation & scope
E-Cigarette And Vape Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Altria Group Inc | View profile | 6,400 | 6601 West Broad Street, Richmond, VA, United States, 23230 | www.altria.com |
| British American Tobacco | View profile | 10001+ | London, England, United Kingdom, Europe | bat.com |
| Imperial Brands PLC | View profile | 25,700 | 121 Winterstoke Road, Bristol, United Kingdom, BS3 2LL | www.imperialbrandsplc.com |
| Pax Global Technology Ltd | View profile | 1,771 | 30 Harbour Road, 25th Floor, Room 2504, Sun Hung Kai Centre, Hong Kong, Hong Kong | www.paxglobal.com.hk |
| Philip Morris International Inc | View profile | 82,700 | 677 Washington Boulevard, Suite 1100, Stamford, New York, NY, United States, 06901 | www.pmi.com |
| Reynolds Consumer Products Inc Ordinary Shares | View profile | 6,000 | 1900 W. Field Court, Lake Forest, IL, United States, 60045 | www.reynoldsconsumerproducts.com |
| Shenzhen International Holdings Ltd | View profile | 8,653 | No.1 Science Museum Road, Rooms 2206-2208, 22nd Floor, Greenfield Tower, Concordia Plaza, Hong Kong, Hong Kong | www.szihl.com |
| Vapor Group Inc | View profile | 20 | 2260 West 80th Street, Suite 6, Hialeah, FL, United States, 33016 | www.vaporgroup.com |
| Japan Tobacco Inc | View profile | 61,432 | 2-1, Toranomon 2-chome, Minato-ku, Tokyo, Japan, 105-8422 | www.jt.com |
U.K. E-cigarette And Vape Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to E-cigarette And Vape Market Outlook will help companies and investors design strategic landscapes.
Rechargeable was the largest segment with a revenue share of 59.49% in 2023.
Horizon Databook has segmented the U.K. e-cigarette and vape market based on disposable, rechargeable, modular devices covering the revenue growth of each sub-segment from 2018 to 2030.
- U.K. E-Cigarette And Vape Market Product Outlook (Revenue, USD Million , 2018-2030)
- Disposable
- Rechargeable
- Modular Devices
- U.K. E-Cigarette And Vape Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
- Online
- Retail Store
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Horizon Databook provides a detailed overview of country-level data and insights on the U.K. E-cigarette And Vape Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.K. E-cigarette And Vape Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
U.K. E-Cigarette And Vape Market, 2018-2030 (US$M)
UK e-cigarette and vape market statistics, by product, 2018-2030 (US$M)
