North America E-Cigarette And Vape Market Size & Outlook
Global Market
Related Markets
North America e-cigarette and vape market highlights
- The North America e-cigarette and vape market generated a revenue of USD 12,371.0 million in 2023.
- The market is expected to grow at a CAGR of 30.7% from 2024 to 2030.
- In terms of segment, rechargeable was the largest revenue generating product in 2023.
- Modular Devices is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 12,371.0 million |
| Market revenue in 2030 | USD 77,932.9 million |
| Growth rate | 30.7% (CAGR from 2024 to 2030) |
| Largest segment | Rechargeable |
| Fastest growing segment | Modular Devices |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Disposable, Rechargeable, Modular Devices |
| Key market players worldwide | Altria Group Inc, British American Tobacco, Imperial Brands PLC, Vapor Group Inc, Japan Tobacco Inc, Pax Global Technology Ltd, Philip Morris International Inc, Reynolds Consumer Products Inc Ordinary Shares, Shenzhen International Holdings Ltd |
Other key industry trends
- In terms of revenue, North America region accounted for 43.9% of the global e-cigarette and vape market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 52,047.8 million by 2030.
The North American region has various small e-cigarette businesses involved in the manufacturing, sale, and distribution of e-cigarette, thereby encouraging market growth. Health Canada, a national public health department of the Canada, announced a regulation namely the new Nicotine Concentration in Vaping Products Regulations (NCVPR) that set a maximum nicotine concentration of 20 mg/mL for vaping products promoted in Canada.
These regulations also prohibit the sale and packaging of vaping products if the nicotine concentration stated on the package exceeds 20 mg/ml. During 2019–2020, an upsurge in usage of disposable e-cigarettes was observed among the youths of the U.S. owing to its easy availability with distinctive youth appealing flavors such as candy and fruit.
Key Regions:U.S., UK, Japan, Canada, South Korea
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Publish Date: Mar 16, 2026
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E-Cigarette And Vape Market Scope
E-Cigarette And Vape Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Altria Group Inc | View profile | 6,400 | 6601 West Broad Street, Richmond, VA, United States, 23230 | www.altria.com |
| British American Tobacco | View profile | 10001+ | London, England, United Kingdom, Europe | bat.com |
| Imperial Brands PLC | View profile | 25,700 | 121 Winterstoke Road, Bristol, United Kingdom, BS3 2LL | www.imperialbrandsplc.com |
| Pax Global Technology Ltd | View profile | 1,771 | 30 Harbour Road, 25th Floor, Room 2504, Sun Hung Kai Centre, Hong Kong, Hong Kong | www.paxglobal.com.hk |
| Philip Morris International Inc | View profile | 82,700 | 677 Washington Boulevard, Suite 1100, Stamford, New York, NY, United States, 06901 | www.pmi.com |
| Reynolds Consumer Products Inc Ordinary Shares | View profile | 6,000 | 1900 W. Field Court, Lake Forest, IL, United States, 60045 | www.reynoldsconsumerproducts.com |
| Shenzhen International Holdings Ltd | View profile | 8,653 | No.1 Science Museum Road, Rooms 2206-2208, 22nd Floor, Greenfield Tower, Concordia Plaza, Hong Kong, Hong Kong | www.szihl.com |
| Vapor Group Inc | View profile | 20 | 2260 West 80th Street, Suite 6, Hialeah, FL, United States, 33016 | www.vaporgroup.com |
| Japan Tobacco Inc | View profile | 61,432 | 2-1, Toranomon 2-chome, Minato-ku, Tokyo, Japan, 105-8422 | www.jt.com |
North America E-cigarette And Vape Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to E-cigarette And Vape Market Outlook will help companies and investors design strategic landscapes.
Rechargeable was the largest segment with a revenue share of 58.35% in 2023.
Horizon Databook has segmented the North America e-cigarette and vape market based on disposable, rechargeable, modular devices covering the revenue growth of each sub-segment from 2018 to 2030.
The North American region has various small e-cigarette businesses involved in the manufacturing, sale, and distribution of e-cigarette, thereby encouraging market growth. Health Canada, a national public health department of the Canada, announced a regulation namely the new Nicotine Concentration in Vaping Products Regulations (NCVPR) that set a maximum nicotine concentration of 20 mg/mL for vaping products promoted in Canada.
These regulations also prohibit the sale and packaging of vaping products if the nicotine concentration stated on the package exceeds 20 mg/ml. During 2019–2020, an upsurge in usage of disposable e-cigarettes was observed among the youths of the U.S. owing to its easy availability with distinctive youth appealing flavors such as candy and fruit.
- North America E-Cigarette And Vape Market Product Outlook (Revenue, USD Million , 2018-2030)
- Disposable
- Rechargeable
- Modular Devices
- North America E-Cigarette And Vape Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
- Online
- Retail Store
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America E-cigarette And Vape Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into North America E-cigarette And Vape Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
North America E-Cigarette And Vape Market, 2018-2030 (US$M)
North America e-cigarette and vape market statistics, by product, 2018-2030 (US$M)
