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China Functional Foods Market Size & Outlook, 2023-2030

The functional foods market in China is expected to reach a projected revenue of US$ 67,692.3 million by 2030. A compound annual growth rate of 9.1% is expected of China functional foods market from 2024 to 2030.
Revenue, 2023 (US$M)
$36,776.7
Forecast, 2030 (US$M)
$67,692.3
CAGR, 2024 - 2030
9.1%
Report Coverage
China

China functional foods market highlights

  • The China functional foods market generated a revenue of USD 36,776.7 million in 2023 and is expected to reach USD 67,692.3 million by 2030.
  • The China market is expected to grow at a CAGR of 9.1% from 2024 to 2030.
  • In terms of segment, prebiotics & probiotics was the largest revenue generating ingredient in 2023.
  • Vitamins is the most lucrative ingredient segment registering the fastest growth during the forecast period.


Functional foods market data book summary

Market revenue in 2023USD 36,776.7 million
Market revenue in 2030USD 67,692.3 million
Growth rate9.1% (CAGR from 2023 to 2030)
Largest segmentPrebiotics & probiotics
Fastest growing segmentVitamins
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCarotenoids, Dietary Fibers, Fatty Acids, Minerals, Prebiotics & Probiotics, Vitamins
Key market players worldwideCoca-Cola Co, Arla Foods, Amway Malaysia Holdings, Herbalife Ltd, Cargill, General Mills Inc, Basf SE


Other key industry trends

  • In terms of revenue, China accounted for 11.2% of the global functional foods market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Japan functional foods market is projected to lead the regional market in terms of revenue in 2030.
  • Australia is the fastest growing regional market in Asia Pacific and is projected to reach USD 34,710.6 million by 2030.

The Chinese government has taken numerous initiatives in recent years to promote healthy food and lifestyle benefits and also aims to raise the nutrient intake among consumers. The government also intends to emphasis on nutrient fortified food industry and development of healthy foods in upcoming years.

Functional foods industry accounts for over 65% health food market in China and is primarily driven by rising awareness regarding healthy food habits among middle-aged and elderly population. Functional foods offers numerous health benefits such as fighting fatigue, regulating the immune system and blood lipids and providing nutritional supplements.

The increasing penetration in Chinese rural market is also generating lucrative opportunities owing to relatively stronger consumption power in these regions. Besides this, the rapid entry of foreign healthy food is also anticipated to change the functional foods market dynamics over the forecast period.

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Functional Foods Market Companies

NameProfile# EmployeesHQWebsite
Basf SEView profile 111,855Carl-Bosch-Strasse 38, Ludwigshafen am Rhein, Germany, 67056www.basf.com
Herbalife LtdView profile 9,200Ugland House, South Church Street, P.O. Box 309GT, Grand Cayman, Cayman Islands, KY1-1104www.herbalife.com
CargillView profile 10001+Minneapolis, Minnesota, United States, North Americawww.cargill.com
General Mills IncView profile 34,000Number One General Mills Boulevard, Minneapolis, MN, United States, 55426www.generalmills.com
Arla FoodsView profile 10001+Viby, Skane Lan, Sweden, Europewww.arla.com
Amway Malaysia HoldingsView profile -Petaling Jaya, Selangor, Malaysia, Asiawww.amway.my
Coca-Cola CoView profile 79,100One Coca-Cola Plaza, Atlanta, GA, United States, 30313www.coca-colacompany.com
Standard Functional Foods GroupView profile -Nashville, Tennessee, United States, North Americawww.sffgi.com/
Nutri-Nation Functional FoodsView profile 51-100Port Coquitlam, British Columbia, Canada, North Americanutri-nation.com

China Functional Foods Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Functional Foods Market Outlook will help companies and investors design strategic landscapes.


Prebiotics & Probiotics was the largest segment with a revenue share of 33.14% in 2023.

Horizon Databook has segmented the China functional foods market based on carotenoids, dietary fibers, fatty acids, minerals, prebiotics & probiotics, vitamins covering the revenue growth of each sub-segment from 2017 to 2030.




The Chinese government has taken numerous initiatives in recent years to promote healthy food and lifestyle benefits and also aims to raise the nutrient intake among consumers. The government also intends to emphasis on nutrient fortified food industry and development of healthy foods in upcoming years.

Functional foods industry accounts for over 65% health food market in China and is primarily driven by rising awareness regarding healthy food habits among middle-aged and elderly population. Functional foods offers numerous health benefits such as fighting fatigue, regulating the immune system and blood lipids and providing nutritional supplements.

The increasing penetration in Chinese rural market is also generating lucrative opportunities owing to relatively stronger consumption power in these regions. Besides this, the rapid entry of foreign healthy food is also anticipated to change the functional foods market dynamics over the forecast period.

  • China Functional Foods Market Ingredient Outlook (Revenue, USD Million , 2017-2030)
    • Carotenoids
    • Dietary Fibers
    • Fatty Acids
    • Minerals
    • Prebiotics & Probiotics
    • Vitamins
    • Others
  • China Functional Foods Market Product Outlook (Revenue, USD Million , 2017-2030)
    • Bakery & Cereals
    • Dairy Products
    • Meat, Fish, & Eggs
    • Soy Products
    • Fats & Oils
    • Others
  • China Functional Foods Market Application Outlook (Revenue, USD Million , 2017-2030)
    • Sports Nutrition
    • Weight Management
    • Immunity
    • Digestive Health
    • Clinical Nutrition
    • Cardio Health
    • Others

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Horizon Databook provides a detailed overview of country-level data and insights on the China Functional Foods Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into China Functional Foods Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.

China Functional Foods Market, 2017-2030 (US$M)

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China functional foods market statistics, by ingredient, 2017-2030 (US$M)

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China functional foods market statistics, by ingredient, 2017-2030 (USD Million)

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