North America K-12 Education Market Size & Outlook
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North America k-12 education market highlights
- The North America k-12 education market generated a revenue of USD 1,007,659.8 million in 2024.
- The market is expected to grow at a CAGR of 11.3% from 2025 to 2030.
- In terms of segment, high school (9-12) was the largest revenue generating application in 2024.
- Middle School (6-8) is the most lucrative application segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 1,007,659.8 million |
| Market revenue in 2030 | USD 1,919,578.3 million |
| Growth rate | 11.3% (CAGR from 2025 to 2030) |
| Largest segment | High school (9-12) |
| Fastest growing segment | Middle School (6-8) |
| Historical data covered | 2017 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Elementary School (K-5), Middle School (6-8), High School (9-12) |
| Key market players worldwide | Oracle Corp, Pearson PLC, Samsung Electronics Co Ltd, Adobe Inc, Microsoft Corp, D2L Inc (Sub Voting), International Business Machines Corp, McGraw-Hill Education, Dell Technologies Inc Ordinary Shares - Class C, BYJU'S |
Other key industry trends
- In terms of revenue, North America region accounted for 36.1% of the global k-12 education market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 1,666,399.8 million by 2030.
High school (9-12) was the largest segment with a revenue share of 45.85% in 2024. Horizon Databook has segmented the North America k-12 education market based on elementary school (k-5), middle school (6-8), high school (9-12) covering the revenue growth of each sub-segment from 2017 to 2030.
The regional market is driven by factors such as the increased use of EdTech solutions, government initiatives and funding, and the high pace of digital transformation in the region. In addition, there is a growing emphasis on Science, Technology, Engineering, and Mathematics (STEM) education to prepare K-12 students for the future job market.
Initiatives aimed at improving STEM literacy and encouraging students to pursue careers in these fields are driving the demand for specialized curricula and resources. Moreover, the region has seen a surge in the use of EdTech solutions including Learning Management Systems (LMS), educational software, and interactive digital content.
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K-12 Education Market Scope
K-12 Education Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| BYJU'S | View profile | 10001+ | Bangalore, Karnataka, India, Asia | http://www.byjus.com |
| Pearson PLC | View profile | 17612 | 80 Strand, London, United Kingdom, WC2R 0RL | https://plc.pearson.com |
| McGraw-Hill Education | View profile | 1001-5000 | New York, New York, United States, North America | http://www.mheducation.com |
| D2L Inc (Sub Voting) | View profile | 1000 | 137 Glasgow Street, Suite 560, Kitchener, ON, Canada, N2G 4X8 | https://www.d2l.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Samsung Electronics Co Ltd | View profile | 124804 | 129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742 | https://www.samsung.com |
| Dell Technologies Inc Ordinary Shares - Class C | View profile | 120000 | One Dell Way, Round Rock, TX, United States, 78682 | https://www.delltechnologies.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
North America k-12 education market size, by country, 2017-2030 (US$M)
North America K-12 Education Market Outlook Share, 2024 & 2030 (US$M)
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