China Licensed Sports Merchandise Market Size & Outlook
Global Market
Related Markets
China licensed sports merchandise market highlights
- The China licensed sports merchandise market generated a revenue of USD 2,442.4 million in 2025 and is expected to reach USD 4,018.7 million by 2033.
- The China market is expected to grow at a CAGR of 6.6% from 2026 to 2033.
- In terms of segment, toys and games was the largest revenue generating product in 2025.
- Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
Licensed sports merchandise market data book summary
| Market revenue in 2025 | USD 2,442.4 million |
| Market revenue in 2033 | USD 4,018.7 million |
| Growth rate | 6.6% (CAGR from 2026 to 2033) |
| Largest segment | Toys and games |
| Fastest growing segment | Sports Footwear |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Sports Apparel, Sports Footwear, Toys and Games |
| Key market players worldwide | VF Corp, Nike Inc Class B, Adidas AG, Puma SE, Under Armour Inc Class A, Hanesbrands Inc, Dick's Sporting Goods Inc, MASH Holdings Japan, G-III Apparel Group Ltd, Kynetic |
Other key industry trends
- In terms of revenue, China accounted for 6.4% of the global licensed sports merchandise market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, China licensed sports merchandise market is projected to lead the regional market in terms of revenue in 2033.
- China is the fastest growing regional market in Asia Pacific and is projected to reach USD 4,018.7 million by 2033.
The licensed sports merchandise market in China is being driven by several key factors. There is a growing fan base for various sports, both domestic and international, in the country. Chinese consumers are increasingly interested in sports such as basketball, soccer, tennis, and Formula 1.
This rising interest has created a significant demand for licensed merchandise associated with these sports. In February 2021, Fanatics, announced plans to launch a 50-50 joint venture in China with Hillhouse Capital. Named Fanatics China, it will be responsible for acquiring and managing sports licenses in China, as well as developing and operating a retail platform for sports merchandise.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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Publish Date: Mar 18, 2026
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Licensed Sports Merchandise Market Report
Licensed Sports Merchandise Market Report Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Under Armour Inc Class A | View profile | 14,800 | 1020 Hull Street, Baltimore, MD, United States, 21230 | www.underarmour.com |
| VF Corp | View profile | 33,000 | 1551 Wewatta Street, Denver, CO, United States, 80202 | www.vfc.com |
| Nike Inc Class B | View profile | 83,700 | One Bowerman Drive, Beaverton, OR, United States, 97005-6453 | www.nike.com |
| Adidas AG | View profile | 59,030 | Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 | www.adidas-group.com |
| Puma SE | View profile | 21,164 | Puma Way 1, Herzogenaurach, BY, Germany, 91074 | www.puma.com |
| Hanesbrands Inc | View profile | 48,000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | www.hanes.com |
| Dick's Sporting Goods Inc | View profile | 55,500 | 345 Court Street, Coraopolis, PA, United States, 15108 | www.dickssportinggoods.com |
| MASH Holdings Japan | View profile | - | Tokyo, Tokyo, Japan, Asia | www.mash-holdings.com/ |
| G-III Apparel Group Ltd | View profile | 4,600 | 512 Seventh Avenue, New York, NY, United States, 10018 | www.g-iii.com |
| Kynetic | View profile | 501-1000 | Conshohocken, Pennsylvania, United States, North America | www.kynetic.com |
China licensed sports merchandise market report
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Licensed Sports Merchandise Market Outlook will help companies and investors design strategic landscapes.
Toys And Games was the largest segment with a revenue share of 41.72% in 2025.
Horizon Databook has segmented the China licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2021 to 2033.
The licensed sports merchandise market in China is being driven by several key factors. There is a growing fan base for various sports, both domestic and international, in the country. Chinese consumers are increasingly interested in sports such as basketball, soccer, tennis, and Formula 1.
This rising interest has created a significant demand for licensed merchandise associated with these sports. In February 2021, Fanatics, announced plans to launch a 50-50 joint venture in China with Hillhouse Capital. Named Fanatics China, it will be responsible for acquiring and managing sports licenses in China, as well as developing and operating a retail platform for sports merchandise.
- China Licensed Sports Merchandise Market Product Outlook (Revenue, USD Million , 2021-2033)
- Sports Apparel
- Sports Footwear
- Toys and Games
- Others
- China Licensed Sports Merchandise Market Distribution channel Outlook (Revenue, USD Million , 2021-2033)
- Online
- Offline
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Horizon Databook provides a detailed overview of country-level data and insights on the China licensed sports merchandise market report, including forecasts for subscribers. This country databook contains high-level insights into China licensed sports merchandise market report from 2021 to 2033, including revenue numbers, major trends, and company profiles.
China Licensed Sports Merchandise Market, 2021-2033 (US$M)
China Product - Licensed Sports Merchandise Market Statistics, 2025 - 2033 (US$M)
