Middle East & Africa Licensed Sports Merchandise Market Size & Outlook
Global Market
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MEA licensed sports merchandise market highlights
- The MEA licensed sports merchandise market generated a revenue of USD 1,077.0 million in 2025.
- The market is expected to grow at a CAGR of 4.4% from 2026 to 2033.
- In terms of segment, sports apparel was the largest revenue generating product in 2025.
- Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2026 to 2033.
MEA data book summary
| Market revenue in 2025 | USD 1,077.0 million |
| Market revenue in 2033 | USD 1,497.9 million |
| Growth rate | 4.4% (CAGR from 2026 to 2033) |
| Largest segment | Sports apparel |
| Fastest growing segment | Sports Footwear |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Sports Apparel, Sports Footwear, Toys and Games |
| Key market players worldwide | VF Corp, Nike Inc Class B, Adidas AG, Puma SE, Under Armour Inc Class A, Hanesbrands Inc, Dick's Sporting Goods Inc, MASH Holdings Japan, G-III Apparel Group Ltd, Kynetic |
Other key industry trends
- In terms of revenue, MEA region accounted for 2.8% of the global licensed sports merchandise market in 2025.
- Globally, North America is projected to lead the regional market in terms of revenue in 2033.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 10,050.6 million by 2033.
The licensed sports merchandise market in the Middle East and Africa is witnessing a substantial surge in popularity driven by the increasing enthusiasm for sports, notably football, cricket, basketball, and motorsports.
This growing interest has created a significant demand for sports-related merchandise. Fans and supporters seek apparel, accessories, and memorabilia associated with their favorite sports and teams, contributing to the growth and development of the sports merchandise market in the region.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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Publish Date: Mar 18, 2026
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Licensed Sports Merchandise Market Report
Licensed Sports Merchandise Market Report Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Under Armour Inc Class A | View profile | 14,800 | 1020 Hull Street, Baltimore, MD, United States, 21230 | www.underarmour.com |
| VF Corp | View profile | 33,000 | 1551 Wewatta Street, Denver, CO, United States, 80202 | www.vfc.com |
| Nike Inc Class B | View profile | 83,700 | One Bowerman Drive, Beaverton, OR, United States, 97005-6453 | www.nike.com |
| Adidas AG | View profile | 59,030 | Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 | www.adidas-group.com |
| Puma SE | View profile | 21,164 | Puma Way 1, Herzogenaurach, BY, Germany, 91074 | www.puma.com |
| Hanesbrands Inc | View profile | 48,000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | www.hanes.com |
| Dick's Sporting Goods Inc | View profile | 55,500 | 345 Court Street, Coraopolis, PA, United States, 15108 | www.dickssportinggoods.com |
| MASH Holdings Japan | View profile | - | Tokyo, Tokyo, Japan, Asia | www.mash-holdings.com/ |
| G-III Apparel Group Ltd | View profile | 4,600 | 512 Seventh Avenue, New York, NY, United States, 10018 | www.g-iii.com |
| Kynetic | View profile | 501-1000 | Conshohocken, Pennsylvania, United States, North America | www.kynetic.com |
Middle East & Africa licensed sports merchandise market report
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Licensed Sports Merchandise Market Outlook will help companies and investors design strategic landscapes.
Sports Apparel was the largest segment with a revenue share of 40.12% in 2025.
Horizon Databook has segmented the Middle East & Africa licensed sports merchandise market based on sports apparel, sports footwear, toys and games covering the revenue growth of each sub-segment from 2021 to 2033.
The licensed sports merchandise market in the Middle East and Africa is witnessing a substantial surge in popularity driven by the increasing enthusiasm for sports, notably football, cricket, basketball, and motorsports.
This growing interest has created a significant demand for sports-related merchandise. Fans and supporters seek apparel, accessories, and memorabilia associated with their favorite sports and teams, contributing to the growth and development of the sports merchandise market in the region.
- Middle East & Africa Licensed Sports Merchandise Market Product Outlook (Revenue, USD Million , 2021-2033)
- Sports Apparel
- Sports Footwear
- Toys and Games
- Others
- Middle East & Africa Licensed Sports Merchandise Market Distribution channel Outlook (Revenue, USD Million , 2021-2033)
- Online
- Offline
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa licensed sports merchandise market report, including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa licensed sports merchandise market report from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Middle East Africa Licensed Sports Merchandise Market, 2021-2033 (US$M)
MEA Product - Licensed Sports Merchandise Market Statistics, 2025 - 2033 (US$M)
