China Location-based Advertising Market Size & Outlook

The location-based advertising market in China is expected to reach a projected revenue of US$ 41,120.9 million by 2030. A compound annual growth rate of 16.5% is expected of China location-based advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$14,121.1
Forecast, 2030 (US$M)
$41,120.9
CAGR, 2024 - 2030
16.5%
Report Coverage
China

China location-based advertising market highlights

  • The China location-based advertising market generated a revenue of USD 14,121.1 million in 2023 and is expected to reach USD 41,120.9 million by 2030.
  • The China market is expected to grow at a CAGR of 16.5% from 2024 to 2030.
  • In terms of segment, geofencing was the largest revenue generating component in 2023.
  • Beacon Advertising is the most lucrative component segment registering the fastest growth during the forecast period.

Location-based advertising market data book summary

Market revenue in 2023USD 14,121.1 million
Market revenue in 2030USD 41,120.9 million
Growth rate16.5% (CAGR from 2023 to 2030)
Largest segmentGeofencing
Fastest growing segmentBeacon Advertising
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGeofencing, Geotargeting, Beacon Advertising, Geoconquesting
Key market players worldwideMeta Platforms Inc Class A, Alphabet Inc Class A, International Business Machines Corp, Yelp Inc Class A, Cidewalk, Enrad AB, Placecast, Four Square Media Services, GroundTruth, Near Intelligence, PlaceIQ, Telenity, Cuebiq

Other key industry trends

  • In terms of revenue, China accounted for 12.7% of the global location-based advertising market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China location-based advertising market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 10,900.9 million by 2030.

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Location-based Advertising Market Companies

Name Profile # Employees HQ Website

China location-based advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to location-based advertising market will help companies and investors design strategic landscapes.


Geofencing was the largest segment with a revenue share of 37.26% in 2023. Horizon Databook has segmented the China location-based advertising market based on geofencing, geotargeting, beacon advertising, geoconquesting covering the revenue growth of each sub-segment from 2018 to 2030.


  • China Location-based Advertising Component Outlook (Revenue, USD Million, 2018-2030)
    • Geofencing
    • Geotargeting
    • Beacon Advertising
    • Geoconquesting
  • China Location-based Advertising Promotion Type Outlook (Revenue, USD Million, 2018-2030)
    • Banner Display/Pop-ups Promotions
    • Video Promotion
    • Search Result Promotion
    • E-Mail and Messages
    • Social Media Content Promotion
    • Voice Calling Promotion
  • China Location-based Advertising Advertisement Type Outlook (Revenue, USD Million, 2018-2030)
    • Push Advertising
    • Pull Advertising
  • China Location-based Advertising Application Outlook (Revenue, USD Million, 2018-2030)
    • Retail Outlets
    • Public Spaces
    • Airports
    • Others
  • China Location-based Advertising Industry Vertical Outlook (Revenue, USD Million, 2018-2030)
    • Retail
    • Hospitality
    • BFSI
    • Education
    • Technology & Media
    • Transportation & Logistics
    • Automotive
    • Multimedia & Entertainment
    • Others

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Target buyers of China location-based advertising market databook

  • Our clientele includes a mix of location-based advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the China location-based advertising market , including forecasts for subscribers. This country databook contains high-level insights into China location-based advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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China location-based advertising market outlook size, by component, 2018-2030 (US$M)

China Location-based Advertising Market Outlook Share, 2023 & 2030 (US$M)

China location-based advertising market outlook size, by component, 2018-2030 (US$M)

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