Germany Location-Based Advertising Market Size & Outlook
The location-based advertising market in Germany is expected to reach a projected revenue of US$ 12,645.1 million by 2030. A compound annual growth rate of 11.9% is expected of Germany location-based advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$5,744.1
Forecast, 2030 (US$M)
$12,645.1
CAGR, 2024 - 2030
11.9%
Report Coverage
Germany
Germany Location-Based Advertising Market, 2018-2030 (US$M)
Global Market
Related Markets
Germany location-based advertising market highlights
- The Germany location-based advertising market generated a revenue of USD 5,744.1 million in 2023 and is expected to reach USD 12,645.1 million by 2030.
- The Germany market is expected to grow at a CAGR of 11.9% from 2024 to 2030.
- In terms of segment, geofencing was the largest revenue generating component in 2023.
- Beacon Advertising is the most lucrative component segment registering the fastest growth during the forecast period.
Location-based advertising market data book summary
| Market revenue in 2023 | USD 5,744.1 million |
| Market revenue in 2030 | USD 12,645.1 million |
| Growth rate | 11.9% (CAGR from 2024 to 2030) |
| Largest segment | Geofencing |
| Fastest growing segment | Beacon Advertising |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Geofencing, Geotargeting, Beacon Advertising, Geoconquesting |
| Key market players worldwide | Meta Platforms Inc Class A, Alphabet Inc Class A, International Business Machines Corp, Yelp Inc Class A, Cidewalk, Enrad AB, Placecast, Four Square Media Services, GroundTruth, Near Intelligence, PlaceIQ, Telenity, Cuebiq |
Other key industry trends
- In terms of revenue, Germany accounted for 5.2% of the global location-based advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK location-based advertising market is projected to lead the regional market in terms of revenue in 2030.
- Spain is the fastest growing regional market in Europe and is projected to reach USD 7,912.0 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Three ways to get this data
Subscribe to the databook, customize it, or ask a question.Horizon Databook
Unlock every chart on this page and get dashboard access
- Statistics1.2M+ across all markets
- Databooks30K+ global, 120K+ country
- Companies200K+ profiles
- ExportPDF, Dashboard, XLS & PNG, licensed to cite
Customize it
Customize data as per your requirement
- AddCountries, segments, years
- RecutTo your product definition
- ExtendCompany-level detail
- OrA bespoke databook
- Turnaround5–10 working days
Ask Prism AI
A cited answer in seconds
- Corpus30,000 studies, 1.2M points
- ScopeAll markets, not just this
- CitationTraced to report & table
- HonestySays "not covered" if so
- SpeedSeconds, not days
Location-Based Advertising Market Scope
Location-based Advertising Market segmentation & scope
Others
Location-Based Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| International Business Machines Corp | View profile | 282,200 | One New Orchard Road, Armonk, NY, United States, 10504 | www.ibm.com |
| Alphabet Inc Class A | View profile | 180,895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | www.abc.xyz |
| Yelp Inc Class A | View profile | 4,872 | 350 Mission Street, 10th Floor, San Francisco, CA, United States, 94105 | www.yelp.com |
| Meta Platforms Inc Class A | View profile | 69,329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | about.meta.com |
| Cidewalk | View profile | 1-10 | Westborough, Massachusetts, United States, North America | www.cidewalk.com/ |
| Enrad AB | View profile | 1-10 | Borås, Vastra Gotaland, Sweden, Europe | www.enrad.se/ |
| Placecast | View profile | 11-50 | San Francisco, California, United States, North America | www.placecast.net |
| Four Square Media Services | View profile | 1-10 | New Delhi, Delhi, India, Asia | www.foursquareoutdoor.com/ |
| GroundTruth | View profile | 251-500 | New York, New York, United States, North America | www.GroundTruth.com |
| Near Intelligence | View profile | 251-500 | Pasadena, California, United States, North America | near.com |
Germany Location-based Advertising Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Location-based Advertising Market Outlook will help companies and investors design strategic landscapes.
Geofencing was the largest segment with a revenue share of 45.08% in 2023.
Horizon Databook has segmented the Germany location-based advertising market based on geofencing, geotargeting, beacon advertising, geoconquesting covering the revenue growth of each sub-segment from 2018 to 2030.
- Germany Location-Based Advertising Market Component Outlook (Revenue, USD Million , 2018-2030)
- Geofencing
- Geotargeting
- Beacon Advertising
- Geoconquesting
- Germany Location-Based Advertising Market Promotion Type Outlook (Revenue, USD Million , 2018-2030)
- Banner Display/Pop-ups Promotions
- Video Promotion
- Search Result Promotion
- E-Mail and Messages
- Social Media Content Promotion
- Voice Calling Promotion
- Germany Location-Based Advertising Market Advertisement Type Outlook (Revenue, USD Million , 2018-2030)
- Push Advertising
- Pull Advertising
- Germany Location-Based Advertising Market Application Outlook (Revenue, USD Million , 2018-2030)
- Retail Outlets
- Public Spaces
- Airports
- Others
- Germany Location-Based Advertising Market Industry Vertical Outlook (Revenue, USD Million , 2018-2030)
- Retail
- Hospitality
- BFSI
- Education
- Technology & Media
- Transportation & Logistics
- Automotive
- Multimedia & Entertainment
- Others
Reasons to subscribe to Location-based Advertising Market Outlook databook
- Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
- Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
- Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
- Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
- Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Location-based Advertising Market Outlook databook
- Our clientele includes a mix of Location-based Advertising Market Outlook companies, investment firms, advisory firms & academic institutions.
- 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
- Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
- The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Germany Location-based Advertising Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Germany Location-based Advertising Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Germany Location-Based Advertising Market, 2018-2030 (US$M)
Germany location-based advertising market statistics, by component, 2018-2030 (US$M)
