Mexico - Latin America Location-Based Advertising Market Size & Outlook
The location-based advertising market in Mexico - Latin America is expected to reach a projected revenue of US$ 3,569.1 million by 2030. A compound annual growth rate of 17.8% is expected of Mexico - Latin America location-based advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,132.0
Forecast, 2030 (US$M)
$3,569.1
CAGR, 2024 - 2030
17.8%
Report Coverage
Mexico
Mexico - Latin America Location-Based Advertising Market, 2018-2030 (US$M)
Global Market
Related Markets
Mexico location-based advertising market highlights
- The Mexico location-based advertising market generated a revenue of USD 1,132.0 million in 2023 and is expected to reach USD 3,569.1 million by 2030.
- The Mexico market is expected to grow at a CAGR of 17.8% from 2024 to 2030.
- In terms of segment, geofencing was the largest revenue generating component in 2023.
- Beacon Advertising is the most lucrative component segment registering the fastest growth during the forecast period.
Location-based advertising market data book summary
| Market revenue in 2023 | USD 1,132.0 million |
| Market revenue in 2030 | USD 3,569.1 million |
| Growth rate | 17.8% (CAGR from 2024 to 2030) |
| Largest segment | Geofencing |
| Fastest growing segment | Beacon Advertising |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Geofencing, Geotargeting, Beacon Advertising, Geoconquesting |
| Key market players worldwide | Meta Platforms Inc Class A, Alphabet Inc Class A, International Business Machines Corp, Yelp Inc Class A, Cidewalk, Enrad AB, Placecast, Four Square Media Services, GroundTruth, Near Intelligence, PlaceIQ, Telenity, Cuebiq |
Other key industry trends
- In terms of revenue, Mexico accounted for 1.0% of the global location-based advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil location-based advertising market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in Latin America and is projected to reach USD 3,569.1 million by 2030.
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Location-Based Advertising Market Scope
Location-based Advertising Market segmentation & scope
Others
Location-Based Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| International Business Machines Corp | View profile | 282,200 | One New Orchard Road, Armonk, NY, United States, 10504 | www.ibm.com |
| Alphabet Inc Class A | View profile | 180,895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | www.abc.xyz |
| Yelp Inc Class A | View profile | 4,872 | 350 Mission Street, 10th Floor, San Francisco, CA, United States, 94105 | www.yelp.com |
| Meta Platforms Inc Class A | View profile | 69,329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | about.meta.com |
| Cidewalk | View profile | 1-10 | Westborough, Massachusetts, United States, North America | www.cidewalk.com/ |
| Enrad AB | View profile | 1-10 | Borås, Vastra Gotaland, Sweden, Europe | www.enrad.se/ |
| Placecast | View profile | 11-50 | San Francisco, California, United States, North America | www.placecast.net |
| Four Square Media Services | View profile | 1-10 | New Delhi, Delhi, India, Asia | www.foursquareoutdoor.com/ |
| GroundTruth | View profile | 251-500 | New York, New York, United States, North America | www.GroundTruth.com |
| Near Intelligence | View profile | 251-500 | Pasadena, California, United States, North America | near.com |
Mexico - Latin America Location-based Advertising Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Location-based Advertising Market Outlook will help companies and investors design strategic landscapes.
Geofencing was the largest segment with a revenue share of 39.43% in 2023.
Horizon Databook has segmented the Mexico - Latin America location-based advertising market based on geofencing, geotargeting, beacon advertising, geoconquesting covering the revenue growth of each sub-segment from 2018 to 2030.
- Mexico - Latin America Location-Based Advertising Market Component Outlook (Revenue, USD Million , 2018-2030)
- Geofencing
- Geotargeting
- Beacon Advertising
- Geoconquesting
- Mexico - Latin America Location-Based Advertising Market Promotion Type Outlook (Revenue, USD Million , 2018-2030)
- Banner Display/Pop-ups Promotions
- Video Promotion
- Search Result Promotion
- E-Mail and Messages
- Social Media Content Promotion
- Voice Calling Promotion
- Mexico - Latin America Location-Based Advertising Market Advertisement Type Outlook (Revenue, USD Million , 2018-2030)
- Push Advertising
- Pull Advertising
- Mexico - Latin America Location-Based Advertising Market Application Outlook (Revenue, USD Million , 2018-2030)
- Retail Outlets
- Public Spaces
- Airports
- Others
- Mexico - Latin America Location-Based Advertising Market Industry Vertical Outlook (Revenue, USD Million , 2018-2030)
- Retail
- Hospitality
- BFSI
- Education
- Technology & Media
- Transportation & Logistics
- Automotive
- Multimedia & Entertainment
- Others
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Horizon Databook provides a detailed overview of country-level data and insights on the Mexico - Latin America Location-based Advertising Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Mexico - Latin America Location-based Advertising Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Mexico - Latin America Location-Based Advertising Market, 2018-2030 (US$M)
Mexico location-based advertising market statistics, by component, 2018-2030 (US$M)
