Mexico Location-based Advertising Market Size & Outlook
Related Markets
Mexico location-based advertising market highlights
- The Mexico location-based advertising market generated a revenue of USD 1,132.0 million in 2023 and is expected to reach USD 3,569.1 million by 2030.
- The Mexico market is expected to grow at a CAGR of 17.8% from 2024 to 2030.
- In terms of segment, geofencing was the largest revenue generating component in 2023.
- Beacon Advertising is the most lucrative component segment registering the fastest growth during the forecast period.
Location-based advertising market data book summary
| Market revenue in 2023 | USD 1,132.0 million |
| Market revenue in 2030 | USD 3,569.1 million |
| Growth rate | 17.8% (CAGR from 2023 to 2030) |
| Largest segment | Geofencing |
| Fastest growing segment | Beacon Advertising |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Geofencing, Geotargeting, Beacon Advertising, Geoconquesting |
| Key market players worldwide | Meta Platforms Inc Class A, Alphabet Inc Class A, International Business Machines Corp, Yelp Inc Class A, Cidewalk, Enrad AB, Placecast, Four Square Media Services, GroundTruth, Near Intelligence, PlaceIQ, Telenity, Cuebiq |
Other key industry trends
- In terms of revenue, Mexico accounted for 1.0% of the global location-based advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil location-based advertising market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in Latin America and is projected to reach USD 3,569.1 million by 2030.
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Location-based Advertising Market Scope
Location-based Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Cuebiq | View profile | 51-100 | Manhattan, New York, United States, North America | http://www.cuebiq.com |
| Telenity | View profile | 101-250 | New Delhi, Delhi, India, Asia | http://www.telenity.com |
| PlaceIQ | View profile | 101-250 | Burlington, Massachusetts, United States, North America | http://www.placeiq.com |
| Near Intelligence | View profile | 251-500 | Pasadena, California, United States, North America | https://near.com |
| GroundTruth | View profile | 251-500 | New York, New York, United States, North America | http://www.GroundTruth.com |
| Four Square Media Services | View profile | 1-10 | New Delhi, Delhi, India, Asia | https://www.foursquareoutdoor.com/ |
| Placecast | View profile | 11-50 | San Francisco, California, United States, North America | http://www.placecast.net |
| Enrad AB | View profile | 1-10 | Borås, Vastra Gotaland, Sweden, Europe | http://www.enrad.se/ |
| Cidewalk | View profile | 1-10 | Westborough, Massachusetts, United States, North America | http://www.cidewalk.com/ |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Yelp Inc Class A | View profile | 4872 | 350 Mission Street, 10th Floor, San Francisco, CA, United States, 94105 | https://www.yelp.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
Mexico location-based advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to location-based advertising market will help companies and investors design strategic landscapes.
Geofencing was the largest segment with a revenue share of 33.61% in 2023. Horizon Databook has segmented the Mexico location-based advertising market based on geofencing, geotargeting, beacon advertising, geoconquesting covering the revenue growth of each sub-segment from 2018 to 2030.
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Target buyers of Mexico location-based advertising market databook
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Our clientele includes a mix of location-based advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Mexico location-based advertising market , including forecasts for subscribers. This country databook contains high-level insights into Mexico location-based advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Mexico location-based advertising market outlook size, by promotion type, 2018-2030 (US$M)
Mexico Location-based Advertising Market Outlook Share, 2023 & 2030 (US$M)
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