Japan Loyalty Management Market Size & Outlook, 2025-2030
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Japan loyalty management market highlights
- The Japan loyalty management market generated a revenue of USD 386.5 million in 2024 and is expected to reach USD 723.4 million by 2030.
- The Japan market is expected to grow at a CAGR of 11% from 2025 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2024.
- Solution is the most lucrative component segment registering the fastest growth during the forecast period.
Loyalty management market data book summary
| Market revenue in 2024 | USD 386.5 million |
| Market revenue in 2030 | USD 723.4 million |
| Growth rate | 11% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Solution |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Aimia Inc, Capillary Technologies, International Business Machines Corp, Comarch, Ogilvy, Oracle Corp, Salesforce Inc, SAP SE ADR, Annex Products (Quad Lock), TIBCO |
Other key industry trends
- In terms of revenue, Japan accounted for 3.2% of the global loyalty management market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, India loyalty management market is projected to lead the regional market in terms of revenue in 2030.
- South Korea is the fastest growing regional market in Asia Pacific and is projected to reach USD 662.2 million by 2030.
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Loyalty Management Market Scope
Loyalty Management Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| The Lacek Group | View profile | 251-500 | Minneapolis, Minnesota, United States, North America | http://www.lacek.com |
| Annex Cloud | View profile | 251-500 | Los Angeles, California, United States, North America | http://www.annexcloud.com/ |
| Capillary Technologies | View profile | 251-500 | Bengaluru, Karnataka, India, Asia | http://www.capillarytech.com |
| Aimia Inc | View profile | 18 | 1 University Avenue, Floor 3, Toronto, ON, Canada, M5J 2P1 | https://www.aimia.com |
| Ogilvy | View profile | 10001+ | New York, New York, United States, North America | https://www.ogilvy.com |
| Comarch | View profile | 5001-10000 | Kraków, Malopolskie, Poland, Europe | http://www.comarch.com |
| TIBCO | View profile | 1001-5000 | Palo Alto, California, United States, North America | http://www.tibco.com |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| SAP SE ADR | View profile | 107602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | https://www.sap.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Japan loyalty management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to loyalty management market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 52.01% in 2024. Horizon Databook has segmented the Japan loyalty management market based on solution, service covering the revenue growth of each sub-segment from 2018 to 2030.
In Japan, advanced IT infrastructure has enabled high-speed digital connectivity, which is allowing vendors to provide on-premise and cloud loyalty management solutions. Furthermore, the Japanese government has initiated several e-government agendas to promote workforce optimization and enable organizations to use electronic media to communicate with their customers, creating robust market opportunities.
IT & telecommunication companies are partnering with technology providers to improve their customer loyalty solutions and increase their customer base. For instance, in February 2023, KDDI Corporation, a telecommunication service carrier, collaborated with Oracle Corporation, a computer technology company, to utilize its Oracle Database to modernize its au Ponta Points Program, a customer loyalty program, and au PAY, an online payment brand.
With this partnership, KDDI Corporation was able to develop new loyalty applications & services 30% faster to meet the evolving customer needs and improve their loyalty with the company.
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Our clientele includes a mix of loyalty management market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Japan loyalty management market , including forecasts for subscribers. This country databook contains high-level insights into Japan loyalty management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Japan Component - Loyalty Management Market size, 2024 - 2030 (US$M)
Japan Loyalty Management Market Outlook Share, 2024 & 2030 (US$M)
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