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Europe Manual Toothbrush Market Size & Outlook, 2021-2030

The manual toothbrush market in Europe is expected to reach a projected revenue of US$ 2,676.5 million by 2030. A compound annual growth rate of 7.1% is expected of Europe manual toothbrush market from 2022 to 2030.

  • Consumer Goods
    • Beauty & Personal Care
      • Manual Toothbrush Market Outlook
Revenue, 2021 (US$M)
$1,446.2
Forecast, 2030 (US$M)
$2,676.5
CAGR, 2022 - 2030
7.1%
Report Coverage
Europe
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Europe manual toothbrush market highlights

  • The Europe manual toothbrush market generated a revenue of USD 1,446.2 million in 2021.
  • The market is expected to grow at a CAGR of 7.1% from 2022 to 2030.
  • In terms of segment, medium soft was the largest revenue generating type in 2021.
  • Medium Soft is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2022 to 2030.


Europe data book summary

Market revenue in 2021USD 1,446.2 million
Market revenue in 2030USD 2,676.5 million
Growth rate7.1% (CAGR from 2021 to 2030)
Largest segmentMedium soft
Fastest growing segmentMedium Soft
Historical data covered2018 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationUltra Soft, Medium Soft, Hard
Key market players worldwideProcter & Gamble Co, Colgate-Palmolive Co, Unilever PLC, GSK PLC, Curaden AG, Perfect Group, Boie USA, Dr.Collins, Sunstar


Other key industry trends

  • In terms of revenue, Europe region accounted for 27.1% of the global manual toothbrush market in 2021.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 4,416.5 million by 2030.

The increasing prevalence of dental cavities over the past few years has boosted the usage of oral hygiene products, including manual toothbrushes. A manual toothbrush appears to be the most-widely used tool among consumers to control plaque — one of the primary causes of tooth decay and infectious oral diseases. 

Product manufacturers are making continuous efforts to achieve effective plaque removal by improving the design of manual toothbrushes. Moreover, a wide variety of manual toothbrushes are commercially available in the market, with improved cleaning efficiency to prevent dental caries.

The demand for ultra-soft toothbrushes has been rapidly increasing in Europe as these prevent any damage to the gums or teeth enamel. Use of hard manual toothbrushes is usually avoided as these do not improve the efficiency of plaque removal but can instead damage the gingival tissues causing gum recession, which may lead to increased sensitivity and severe gingival problems.

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Manual Toothbrush Market Companies

NameProfile# EmployeesHQWebsite
Procter & Gamble CoView profile 107,000One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202www.pginvestor.com
GSK PLCView profile 70,200980 Great West Road, Brentford, Middlesex, United Kingdom, TW8 9GSwww.gsk.com
Unilever PLCView profile 128,377100 Victoria Embankment, London, United Kingdom, EC4Y 0DYwww.unilever.com
Colgate-Palmolive CoView profile 34,000300 Park Avenue, New York, NY, United States, 10022www.colgatepalmolive.com
SunstarView profile 1001-5000Vaud, Geneve, Switzerland, Europewww.sunstar.com
Curaden AGView profile 101-250Kriens, Luzern, Switzerland, Europewww.curaden.ch
Perfect GroupView profile 101-250Lunjiao, Guangdong, China, Asiahkperjew.com.hk
Boie USAView profile 1-10New York, New York, United States, North Americawww.boieusa.com
Dr.CollinsView profile -Lake Forest, California, United States, North Americawww.drcollins.com

Europe Manual Toothbrush Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Manual Toothbrush Market Outlook will help companies and investors design strategic landscapes.


Medium Soft was the largest segment with a revenue share of 49.59% in 2021.

Horizon Databook has segmented the Europe manual toothbrush market based on ultra soft, medium soft, hard covering the revenue growth of each sub-segment from 2018 to 2030.




The increasing prevalence of dental cavities over the past few years has boosted the usage of oral hygiene products, including manual toothbrushes. A manual toothbrush appears to be the most-widely used tool among consumers to control plaque — one of the primary causes of tooth decay and infectious oral diseases. 

Product manufacturers are making continuous efforts to achieve effective plaque removal by improving the design of manual toothbrushes. Moreover, a wide variety of manual toothbrushes are commercially available in the market, with improved cleaning efficiency to prevent dental caries.

The demand for ultra-soft toothbrushes has been rapidly increasing in Europe as these prevent any damage to the gums or teeth enamel. Use of hard manual toothbrushes is usually avoided as these do not improve the efficiency of plaque removal but can instead damage the gingival tissues causing gum recession, which may lead to increased sensitivity and severe gingival problems.

  • Europe Manual Toothbrush Market Type Outlook (Revenue, USD Million , 2018-2030)
    • Ultra Soft
    • Medium Soft
    • Hard
  • Europe Manual Toothbrush Market End User Outlook (Revenue, USD Million , 2018-2030)
    • Individual
    • Dental Clinics/Offices
  • Europe Manual Toothbrush Market Distribution Outlook (Revenue, USD Million , 2018-2030)
    • Offline
    • Online

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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Manual Toothbrush Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Manual Toothbrush Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Europe Manual Toothbrush Market, 2018-2030 (US$M)

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Europe manual toothbrush market statistics, by country, 2018-2030 (USD Million)

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