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India Manual Toothbrush Market Size & Outlook, 2021-2030

The manual toothbrush market in India is expected to reach a projected revenue of US$ 579.0 million by 2030. A compound annual growth rate of 9.8% is expected of India manual toothbrush market from 2022 to 2030.

  • Consumer Goods
    • Beauty & Personal Care
      • Manual Toothbrush Market Outlook
Revenue, 2021 (US$M)
$249.3
Forecast, 2030 (US$M)
$579.0
CAGR, 2022 - 2030
9.8%
Report Coverage
India
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India manual toothbrush market highlights

  • The India manual toothbrush market generated a revenue of USD 249.3 million in 2021 and is expected to reach USD 579.0 million by 2030.
  • The India market is expected to grow at a CAGR of 9.8% from 2022 to 2030.
  • In terms of segment, medium soft was the largest revenue generating type in 2021.
  • Medium Soft is the most lucrative type segment registering the fastest growth during the forecast period.


Manual toothbrush market data book summary

Market revenue in 2021USD 249.3 million
Market revenue in 2030USD 579.0 million
Growth rate9.8% (CAGR from 2021 to 2030)
Largest segmentMedium soft
Fastest growing segmentMedium Soft
Historical data2018 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationUltra Soft, Medium Soft, Hard
Key market players worldwideProcter & Gamble Co, Colgate-Palmolive Co, Unilever PLC, GSK PLC, Curaden AG, Perfect Group, Boie USA, Dr.Collins, Sunstar


Other key industry trends

  • In terms of revenue, India accounted for 4.7% of the global manual toothbrush market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China manual toothbrush market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 579.0 million by 2030.

Oral health issues are significant in India, owing to the lack of awareness of the importance of dental health, and oral hygiene, and consumption of sugary diets. These factors are responsible for issues like dental caries and periodontal disease, which makes India a potential market for manual toothbrushes.

Moreover, according to the figures published in October 2021, on The Borgen Project, an NGO, with nearly 72% of Indians living in villages, many are unable to access proper care. The increasing awareness of the importance of maintaining oral hygiene through campaigns and advertisements can significantly boost the demand for manual toothbrushes in the country. 

The Indian Dental Association (IDA) created the National Oral Health Program and its main purpose is to improve the overall health of the country by targeting oral health. Under the program, the IDA implemented the Tobacco Intervention Initiative (TII) for the elimination of tobacco use by influencing lifestyle changes among Indians and providing greater access to oral healthcare, thereby aiming to reduce the number of tobacco-related deaths. 

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Manual Toothbrush Market Companies

NameProfile# EmployeesHQWebsite
Procter & Gamble CoView profile 107,000One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202www.pginvestor.com
GSK PLCView profile 70,200980 Great West Road, Brentford, Middlesex, United Kingdom, TW8 9GSwww.gsk.com
Unilever PLCView profile 128,377100 Victoria Embankment, London, United Kingdom, EC4Y 0DYwww.unilever.com
Colgate-Palmolive CoView profile 34,000300 Park Avenue, New York, NY, United States, 10022www.colgatepalmolive.com
SunstarView profile 1001-5000Vaud, Geneve, Switzerland, Europewww.sunstar.com
Curaden AGView profile 101-250Kriens, Luzern, Switzerland, Europewww.curaden.ch
Perfect GroupView profile 101-250Lunjiao, Guangdong, China, Asiahkperjew.com.hk
Boie USAView profile 1-10New York, New York, United States, North Americawww.boieusa.com
Dr.CollinsView profile -Lake Forest, California, United States, North Americawww.drcollins.com

India Manual Toothbrush Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Manual Toothbrush Market Outlook will help companies and investors design strategic landscapes.


Medium Soft was the largest segment with a revenue share of 49.74% in 2021.

Horizon Databook has segmented the India manual toothbrush market based on ultra soft, medium soft, hard covering the revenue growth of each sub-segment from 2018 to 2030.




Oral health issues are significant in India, owing to the lack of awareness of the importance of dental health, and oral hygiene, and consumption of sugary diets. These factors are responsible for issues like dental caries and periodontal disease, which makes India a potential market for manual toothbrushes.

Moreover, according to the figures published in October 2021, on The Borgen Project, an NGO, with nearly 72% of Indians living in villages, many are unable to access proper care. The increasing awareness of the importance of maintaining oral hygiene through campaigns and advertisements can significantly boost the demand for manual toothbrushes in the country. 

The Indian Dental Association (IDA) created the National Oral Health Program and its main purpose is to improve the overall health of the country by targeting oral health. Under the program, the IDA implemented the Tobacco Intervention Initiative (TII) for the elimination of tobacco use by influencing lifestyle changes among Indians and providing greater access to oral healthcare, thereby aiming to reduce the number of tobacco-related deaths. 

  • India Manual Toothbrush Market Type Outlook (Revenue, USD Million , 2018-2030)
    • Ultra Soft
    • Medium Soft
    • Hard
  • India Manual Toothbrush Market End User Outlook (Revenue, USD Million , 2018-2030)
    • Individual
    • Dental Clinics/Offices
  • India Manual Toothbrush Market Distribution Outlook (Revenue, USD Million , 2018-2030)
    • Offline
    • Online

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Horizon Databook provides a detailed overview of country-level data and insights on the India Manual Toothbrush Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into India Manual Toothbrush Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

India Manual Toothbrush Market, 2018-2030 (US$M)

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India manual toothbrush market statistics, by type, 2018-2030 (USD Million)

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