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U.S. Manual Toothbrush Market Size & Outlook, 2021-2030

The manual toothbrush market in the United States is expected to reach a projected revenue of US$ 1,236.8 million by 2030. A compound annual growth rate of 6% is expected of the United States manual toothbrush market from 2022 to 2030.

  • Consumer Goods
    • Beauty & Personal Care
      • Manual Toothbrush Market Outlook
Revenue, 2021 (US$M)
$730.4
Forecast, 2030 (US$M)
$1,236.8
CAGR, 2022 - 2030
6.0%
Report Coverage
U.S.
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U.S. manual toothbrush market highlights

  • The U.S. manual toothbrush market generated a revenue of USD 730.4 million in 2021 and is expected to reach USD 1,236.8 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 6% from 2022 to 2030.
  • In terms of segment, medium soft was the largest revenue generating type in 2021.
  • Medium Soft is the most lucrative type segment registering the fastest growth during the forecast period.


Manual toothbrush market data book summary

Market revenue in 2021USD 730.4 million
Market revenue in 2030USD 1,236.8 million
Growth rate6% (CAGR from 2021 to 2030)
Largest segmentMedium soft
Fastest growing segmentMedium Soft
Historical data2018 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationUltra Soft, Medium Soft, Hard
Key market players worldwideProcter & Gamble Co, Colgate-Palmolive Co, Unilever PLC, GSK PLC, Curaden AG, Perfect Group, Boie USA, Dr.Collins, Sunstar


Other key industry trends

  • In terms of revenue, U.S. accounted for 13.7% of the global manual toothbrush market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. manual toothbrush market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 192.4 million by 2030.

The ADA recommends that one should replace the toothbrush every three to four months. However, since toothbrushes are made of plastic, the responsible choice to keep mouths clean is making the planet dirty. 

There are 1 billion toothbrushes thrown away in the U.S. annually, which is 50 million pounds of waste. With 3.5 billion toothbrushes sold annually worldwide, hundreds of millions of pounds of waste comes from the commitment to keeping people’s mouths clean and healthy. 

Brush with Bamboo Toothbrush makes its toothbrush handles from wild mountain bamboo that is grown without fertilizers or pesticides. Its bristles are made from 62% Castor Bean Oil and 38% nylon, which the company describes as the “latest and most advanced biobased bristle available” but it also emphasizes that while the toothbrush is biobased, it is not entirely biodegradable.

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Manual Toothbrush Market Companies

NameProfile# EmployeesHQWebsite
Procter & Gamble CoView profile 107,000One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202www.pginvestor.com
GSK PLCView profile 70,200980 Great West Road, Brentford, Middlesex, United Kingdom, TW8 9GSwww.gsk.com
Unilever PLCView profile 128,377100 Victoria Embankment, London, United Kingdom, EC4Y 0DYwww.unilever.com
Colgate-Palmolive CoView profile 34,000300 Park Avenue, New York, NY, United States, 10022www.colgatepalmolive.com
SunstarView profile 1001-5000Vaud, Geneve, Switzerland, Europewww.sunstar.com
Curaden AGView profile 101-250Kriens, Luzern, Switzerland, Europewww.curaden.ch
Perfect GroupView profile 101-250Lunjiao, Guangdong, China, Asiahkperjew.com.hk
Boie USAView profile 1-10New York, New York, United States, North Americawww.boieusa.com
Dr.CollinsView profile -Lake Forest, California, United States, North Americawww.drcollins.com

U.S. Manual Toothbrush Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Manual Toothbrush Market Outlook will help companies and investors design strategic landscapes.


Medium Soft was the largest segment with a revenue share of 49.74% in 2021.

Horizon Databook has segmented the U.S. manual toothbrush market based on ultra soft, medium soft, hard covering the revenue growth of each sub-segment from 2018 to 2030.




The ADA recommends that one should replace the toothbrush every three to four months. However, since toothbrushes are made of plastic, the responsible choice to keep mouths clean is making the planet dirty. 

There are 1 billion toothbrushes thrown away in the U.S. annually, which is 50 million pounds of waste. With 3.5 billion toothbrushes sold annually worldwide, hundreds of millions of pounds of waste comes from the commitment to keeping people’s mouths clean and healthy. 

Brush with Bamboo Toothbrush makes its toothbrush handles from wild mountain bamboo that is grown without fertilizers or pesticides. Its bristles are made from 62% Castor Bean Oil and 38% nylon, which the company describes as the “latest and most advanced biobased bristle available” but it also emphasizes that while the toothbrush is biobased, it is not entirely biodegradable.

  • U.S. Manual Toothbrush Market Type Outlook (Revenue, USD Million , 2018-2030)
    • Ultra Soft
    • Medium Soft
    • Hard
  • U.S. Manual Toothbrush Market End User Outlook (Revenue, USD Million , 2018-2030)
    • Individual
    • Dental Clinics/Offices
  • U.S. Manual Toothbrush Market Distribution Outlook (Revenue, USD Million , 2018-2030)
    • Offline
    • Online

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Manual Toothbrush Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. Manual Toothbrush Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

U.S. Manual Toothbrush Market, 2018-2030 (US$M)

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U.S. manual toothbrush market statistics, by type, 2018-2030 (US$M)

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U.S. manual toothbrush market statistics, by type, 2018-2030 (USD Million)

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