Australia Marketing Automation Market Size & Outlook
Australia Marketing Automation Market, 2018-2030 (US$M)
Global Market
Related Markets
Australia marketing automation market highlights
- The Australia marketing automation market generated a revenue of USD 190.0 million in 2024 and is expected to reach USD 544.9 million by 2030.
- The Australia market is expected to grow at a CAGR of 19.9% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 190.0 million |
| Market revenue in 2030 | USD 544.9 million |
| Growth rate | 19.9% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, Australia accounted for 2.9% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 530.1 million by 2030.
The adoption of AI-driven marketing automation is accelerating in Australia as businesses increasingly rely on data-driven insights to enhance customer engagement. AI-powered tools enable companies to analyze consumer behavior, segment audiences, and deliver highly personalized marketing campaigns.
Additionally, cloud-based marketing automation platforms are gaining traction due to their scalability, flexibility, and costefficiency. These solutions integrate seamlessly with existing CRM and ERP systems, streamlining operations and improving workflow automation.
As businesses prioritize digital transformation, cloudbased automation helps optimize marketing efforts across multiple channels. The ability to automate customer interactions, predict buying patterns, and improve campaign effectiveness makes AI and cloud-based marketing automation essential for Australian enterprises.
No credit card required*
Publish Date: Mar 03, 2025
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Three ways to get this data
Subscribe to the databook, customize it, or ask a question.Horizon Databook
Unlock every chart on this page and get dashboard access
- Statistics1.2M+ across all markets
- Databooks30K+ global, 120K+ country
- Companies200K+ profiles
- ExportPDF, Dashboard, XLS & PNG, licensed to cite
Customize it
Customize data as per your requirement
- AddCountries, segments, years
- RecutTo your product definition
- ExtendCompany-level detail
- OrA bespoke databook
- Turnaround5–10 working days
Ask Prism AI
A cited answer in seconds
- Corpus30,000 studies, 1.2M points
- ScopeAll markets, not just this
- CitationTraced to report & table
- HonestySays "not covered" if so
- SpeedSeconds, not days
Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Oracle Corp | View profile | 164,000 | 2300 Oracle Way, Austin, TX, United States, 78741 | www.oracle.com |
| International Business Machines Corp | View profile | 282,200 | One New Orchard Road, Armonk, NY, United States, 10504 | www.ibm.com |
| Microsoft Corp | View profile | 221,000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | www.microsoft.com |
| Cognizant Technology Solutions Corp Class A | View profile | 344,400 | 300 Frank West Burr Boulevard, Suite 36, 6th Floor, Teaneck, NJ, United States, 07666 | www.cognizant.com |
| Adobe Inc | View profile | 29,945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | www.adobe.com |
| HubSpot Inc | View profile | 7,829 | Two Canal Park, Cambridge, MA, United States, 02141 | www.hubspot.com |
| Act-On Software | View profile | 101-250 | Portland, Oregon, United States, North America | www.act-on.com |
| Keap | View profile | 251-500 | Chandler, Arizona, United States, North America | keap.com |
| Brevo | View profile | 501-1000 | Paris, Ile-de-France, France, Europe | www.brevo.com |
| ActiveCampaign | View profile | 1001-5000 | Chicago, Illinois, United States, North America | www.activecampaign.com |
Australia Marketing Automation Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Marketing Automation Market Outlook will help companies and investors design strategic landscapes.
Email Marketing was the largest segment with a revenue share of 27.79% in 2024.
Horizon Databook has segmented the Australia marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
The adoption of AI-driven marketing automation is accelerating in Australia as businesses increasingly rely on data-driven insights to enhance customer engagement. AI-powered tools enable companies to analyze consumer behavior, segment audiences, and deliver highly personalized marketing campaigns.
Additionally, cloud-based marketing automation platforms are gaining traction due to their scalability, flexibility, and costefficiency. These solutions integrate seamlessly with existing CRM and ERP systems, streamlining operations and improving workflow automation.
As businesses prioritize digital transformation, cloudbased automation helps optimize marketing efforts across multiple channels. The ability to automate customer interactions, predict buying patterns, and improve campaign effectiveness makes AI and cloud-based marketing automation essential for Australian enterprises.
- Australia Marketing Automation Market Solution Outlook (Revenue, USD Million , 2018-2030)
- Campaign Management
- Email Marketing
- Inbound Marketing
- Mobile Applications
- Lead Nurturing & Lead Scoring
- Reporting & Analytics
- Social Media Marketing
- Others
- Australia Marketing Automation Market Deployment Outlook (Revenue, USD Million , 2018-2030)
- Cloud
- On-Premise
- Australia Marketing Automation Market Enterprise Size Outlook (Revenue, USD Million , 2018-2030)
- SMEs
- Large Enterprises
- Australia Marketing Automation Market End Use Outlook (Revenue, USD Million , 2018-2030)
- BFSI
- Retail
- Healthcare
- Telecom & IT
- Discrete Manufacturing
- Government & Education
- Others
Reasons to subscribe to Marketing Automation Market Outlook databook
- Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
- Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
- Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
- Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
- Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Marketing Automation Market Outlook databook
- Our clientele includes a mix of Marketing Automation Market Outlook companies, investment firms, advisory firms & academic institutions.
- 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
- Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
- The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Australia Marketing Automation Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Australia Marketing Automation Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Australia Marketing Automation Market, 2018-2030 (US$M)
Australia marketing automation market statistics, by solution, 2018-2030 (US$M)
