India Marketing Automation Market Size & Outlook, 2025-2030
Related Markets
India marketing automation market highlights
- The India marketing automation market generated a revenue of USD 151.3 million in 2024 and is expected to reach USD 530.1 million by 2030.
- The India market is expected to grow at a CAGR of 23.9% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 151.3 million |
| Market revenue in 2030 | USD 530.1 million |
| Growth rate | 23.9% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, India accounted for 2.3% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 530.1 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| ActiveCampaign | View profile | 1001-5000 | Chicago, Illinois, United States, North America | http://www.activecampaign.com |
| Brevo | View profile | 501-1000 | Paris, Ile-de-France, France, Europe | https://www.brevo.com |
| Keap | View profile | 251-500 | Chandler, Arizona, United States, North America | https://keap.com |
| Act-On Software | View profile | 101-250 | Portland, Oregon, United States, North America | http://www.act-on.com |
| HubSpot Inc | View profile | 7829 | Two Canal Park, Cambridge, MA, United States, 02141 | https://www.hubspot.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Cognizant Technology Solutions Corp Class A | View profile | 344400 | 300 Frank West Burr Boulevard, Suite 36, 6th Floor, Teaneck, NJ, United States, 07666 | https://www.cognizant.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
India marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 28.75% in 2024. Horizon Databook has segmented the India marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
India’s marketing automation market is growing rapidly due to increasing digital adoption, rising e-commerce penetration, and AIdriven personalization. Businesses are leveraging automation tools to enhance customer engagement, streamline campaigns, and improve marketing ROI.
The widespread use of mobile devices and social media platforms like WhatsApp, Instagram, and Facebook is fueling the demand for automation in social media marketing, chatbots, and personalized messaging. Between 2023 and 2024, the number of internet subscribers in India increased from 881 million to 954 million, with rural areas contributing significantly to this growth.
The digital economy, which made up 4.5% of GDP in 2014, is projected to reach 20% by 2026, driving large-scale digital transformation in finance, healthcare, and education.
Reasons to subscribe to India marketing automation market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of India marketing automation market databook
-
Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into India marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
India marketing automation market size, by deployment, 2018-2030 (US$M)
India Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
Related statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
