India Marketing Automation Market Size & Outlook, 2025-2030
India Marketing Automation Market, 2018-2030 (US$M)
Global Market
Related Markets
India marketing automation market highlights
- The India marketing automation market generated a revenue of USD 151.3 million in 2024 and is expected to reach USD 530.1 million by 2030.
- The India market is expected to grow at a CAGR of 23.9% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 151.3 million |
| Market revenue in 2030 | USD 530.1 million |
| Growth rate | 23.9% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, India accounted for 2.3% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 530.1 million by 2030.
India’s marketing automation market is growing rapidly due to increasing digital adoption, rising e-commerce penetration, and AIdriven personalization. Businesses are leveraging automation tools to enhance customer engagement, streamline campaigns, and improve marketing ROI.
The widespread use of mobile devices and social media platforms like WhatsApp, Instagram, and Facebook is fueling the demand for automation in social media marketing, chatbots, and personalized messaging. Between 2023 and 2024, the number of internet subscribers in India increased from 881 million to 954 million, with rural areas contributing significantly to this growth.
The digital economy, which made up 4.5% of GDP in 2014, is projected to reach 20% by 2026, driving large-scale digital transformation in finance, healthcare, and education.
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Publish Date: Mar 03, 2025
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Oracle Corp | View profile | 164,000 | 2300 Oracle Way, Austin, TX, United States, 78741 | www.oracle.com |
| International Business Machines Corp | View profile | 282,200 | One New Orchard Road, Armonk, NY, United States, 10504 | www.ibm.com |
| Microsoft Corp | View profile | 221,000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | www.microsoft.com |
| Cognizant Technology Solutions Corp Class A | View profile | 344,400 | 300 Frank West Burr Boulevard, Suite 36, 6th Floor, Teaneck, NJ, United States, 07666 | www.cognizant.com |
| Adobe Inc | View profile | 29,945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | www.adobe.com |
| HubSpot Inc | View profile | 7,829 | Two Canal Park, Cambridge, MA, United States, 02141 | www.hubspot.com |
| Act-On Software | View profile | 101-250 | Portland, Oregon, United States, North America | www.act-on.com |
| Keap | View profile | 251-500 | Chandler, Arizona, United States, North America | keap.com |
| Brevo | View profile | 501-1000 | Paris, Ile-de-France, France, Europe | www.brevo.com |
| ActiveCampaign | View profile | 1001-5000 | Chicago, Illinois, United States, North America | www.activecampaign.com |
India Marketing Automation Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Marketing Automation Market Outlook will help companies and investors design strategic landscapes.
Email Marketing was the largest segment with a revenue share of 28.75% in 2024.
Horizon Databook has segmented the India marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
India’s marketing automation market is growing rapidly due to increasing digital adoption, rising e-commerce penetration, and AIdriven personalization. Businesses are leveraging automation tools to enhance customer engagement, streamline campaigns, and improve marketing ROI.
The widespread use of mobile devices and social media platforms like WhatsApp, Instagram, and Facebook is fueling the demand for automation in social media marketing, chatbots, and personalized messaging. Between 2023 and 2024, the number of internet subscribers in India increased from 881 million to 954 million, with rural areas contributing significantly to this growth.
The digital economy, which made up 4.5% of GDP in 2014, is projected to reach 20% by 2026, driving large-scale digital transformation in finance, healthcare, and education.
- India Marketing Automation Market Solution Outlook (Revenue, USD Million , 2018-2030)
- Campaign Management
- Email Marketing
- Inbound Marketing
- Mobile Applications
- Lead Nurturing & Lead Scoring
- Reporting & Analytics
- Social Media Marketing
- Others
- India Marketing Automation Market Deployment Outlook (Revenue, USD Million , 2018-2030)
- Cloud
- On-Premise
- India Marketing Automation Market Enterprise Size Outlook (Revenue, USD Million , 2018-2030)
- SMEs
- Large Enterprises
- India Marketing Automation Market End Use Outlook (Revenue, USD Million , 2018-2030)
- BFSI
- Retail
- Healthcare
- Telecom & IT
- Discrete Manufacturing
- Government & Education
- Others
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Horizon Databook provides a detailed overview of country-level data and insights on the India Marketing Automation Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into India Marketing Automation Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
India Marketing Automation Market, 2018-2030 (US$M)
India marketing automation market statistics, by solution, 2018-2030 (US$M)
