U.K. Marketing Automation Market Size & Outlook, 2025-2030
U.K. Marketing Automation Market, 2018-2030 (US$M)
Global Market
Related Markets
UK marketing automation market highlights
- The UK marketing automation market generated a revenue of USD 421.1 million in 2024 and is expected to reach USD 889.0 million by 2030.
- The UK market is expected to grow at a CAGR of 13.9% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 421.1 million |
| Market revenue in 2030 | USD 889.0 million |
| Growth rate | 13.9% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, UK accounted for 6.3% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- France is the fastest growing regional market in Europe and is projected to reach USD 620.4 million by 2030.
The UK’s marketing automation market is expanding due to the rising demand for personalized marketing, as businesses focus on delivering tailored customer experiences through data-driven insights and targeted campaigns.
Marketing automation tools enable segmentation, predictive analytics, and AI-powered recommendations, enhancing engagement and conversion rates. According to a report published by IAB UK, in the first half of 2024, UK advertisers invested approximately USD 5 billion (£4.12 billion) in online video ads, marking a 26% year-over-year increase.
Overall, the UK's digital advertising market grew by 16% during this period, reaching around USD 20 billion (£16.2 billion), significantly outpacing the UK's GDP growth of 0.5%. Furthermore, the growth of e-commerce in the UK has significantly boosted demand for automated marketing solutions to manage high volumes of transactions, abandoned cart recovery, and dynamic pricing strategies.
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Publish Date: Mar 03, 2025
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Oracle Corp | View profile | 164,000 | 2300 Oracle Way, Austin, TX, United States, 78741 | www.oracle.com |
| International Business Machines Corp | View profile | 282,200 | One New Orchard Road, Armonk, NY, United States, 10504 | www.ibm.com |
| Microsoft Corp | View profile | 221,000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | www.microsoft.com |
| Cognizant Technology Solutions Corp Class A | View profile | 344,400 | 300 Frank West Burr Boulevard, Suite 36, 6th Floor, Teaneck, NJ, United States, 07666 | www.cognizant.com |
| Adobe Inc | View profile | 29,945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | www.adobe.com |
| HubSpot Inc | View profile | 7,829 | Two Canal Park, Cambridge, MA, United States, 02141 | www.hubspot.com |
| Act-On Software | View profile | 101-250 | Portland, Oregon, United States, North America | www.act-on.com |
| Keap | View profile | 251-500 | Chandler, Arizona, United States, North America | keap.com |
| Brevo | View profile | 501-1000 | Paris, Ile-de-France, France, Europe | www.brevo.com |
| ActiveCampaign | View profile | 1001-5000 | Chicago, Illinois, United States, North America | www.activecampaign.com |
U.K. Marketing Automation Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Marketing Automation Market Outlook will help companies and investors design strategic landscapes.
Email Marketing was the largest segment with a revenue share of 26.12% in 2024.
Horizon Databook has segmented the U.K. marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
The UK’s marketing automation market is expanding due to the rising demand for personalized marketing, as businesses focus on delivering tailored customer experiences through data-driven insights and targeted campaigns.
Marketing automation tools enable segmentation, predictive analytics, and AI-powered recommendations, enhancing engagement and conversion rates. According to a report published by IAB UK, in the first half of 2024, UK advertisers invested approximately USD 5 billion (£4.12 billion) in online video ads, marking a 26% year-over-year increase.
Overall, the UK's digital advertising market grew by 16% during this period, reaching around USD 20 billion (£16.2 billion), significantly outpacing the UK's GDP growth of 0.5%. Furthermore, the growth of e-commerce in the UK has significantly boosted demand for automated marketing solutions to manage high volumes of transactions, abandoned cart recovery, and dynamic pricing strategies.
- U.K. Marketing Automation Market Solution Outlook (Revenue, USD Million , 2018-2030)
- Campaign Management
- Email Marketing
- Inbound Marketing
- Mobile Applications
- Lead Nurturing & Lead Scoring
- Reporting & Analytics
- Social Media Marketing
- Others
- U.K. Marketing Automation Market Deployment Outlook (Revenue, USD Million , 2018-2030)
- Cloud
- On-Premise
- U.K. Marketing Automation Market Enterprise Size Outlook (Revenue, USD Million , 2018-2030)
- SMEs
- Large Enterprises
- U.K. Marketing Automation Market End Use Outlook (Revenue, USD Million , 2018-2030)
- BFSI
- Retail
- Healthcare
- Telecom & IT
- Discrete Manufacturing
- Government & Education
- Others
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Horizon Databook provides a detailed overview of country-level data and insights on the U.K. Marketing Automation Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.K. Marketing Automation Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
U.K. Marketing Automation Market, 2018-2030 (US$M)
UK marketing automation market statistics, by solution, 2018-2030 (US$M)
