UK Marketing Automation Market Size & Outlook, 2025-2030
Related Markets
UK marketing automation market highlights
- The UK marketing automation market generated a revenue of USD 421.1 million in 2024 and is expected to reach USD 889.0 million by 2030.
- The UK market is expected to grow at a CAGR of 13.9% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 421.1 million |
| Market revenue in 2030 | USD 889.0 million |
| Growth rate | 13.9% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, UK accounted for 6.3% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- France is the fastest growing regional market in Europe and is projected to reach USD 620.4 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| ActiveCampaign | View profile | 1001-5000 | Chicago, Illinois, United States, North America | http://www.activecampaign.com |
| Brevo | View profile | 501-1000 | Paris, Ile-de-France, France, Europe | https://www.brevo.com |
| Keap | View profile | 251-500 | Chandler, Arizona, United States, North America | https://keap.com |
| Act-On Software | View profile | 101-250 | Portland, Oregon, United States, North America | http://www.act-on.com |
| HubSpot Inc | View profile | 7829 | Two Canal Park, Cambridge, MA, United States, 02141 | https://www.hubspot.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Cognizant Technology Solutions Corp Class A | View profile | 344400 | 300 Frank West Burr Boulevard, Suite 36, 6th Floor, Teaneck, NJ, United States, 07666 | https://www.cognizant.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
UK marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 26.12% in 2024. Horizon Databook has segmented the UK marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
The UK’s marketing automation market is expanding due to the rising demand for personalized marketing, as businesses focus on delivering tailored customer experiences through data-driven insights and targeted campaigns.
Marketing automation tools enable segmentation, predictive analytics, and AI-powered recommendations, enhancing engagement and conversion rates. According to a report published by IAB UK, in the first half of 2024, UK advertisers invested approximately USD 5 billion (£4.12 billion) in online video ads, marking a 26% year-over-year increase.
Overall, the UK's digital advertising market grew by 16% during this period, reaching around USD 20 billion (£16.2 billion), significantly outpacing the UK's GDP growth of 0.5%. Furthermore, the growth of e-commerce in the UK has significantly boosted demand for automated marketing solutions to manage high volumes of transactions, abandoned cart recovery, and dynamic pricing strategies.
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Target buyers of UK marketing automation market databook
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the UK marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into UK marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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UK marketing automation market size, by deployment, 2018-2030 (US$M)
UK Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
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