Canada Oral Care Market Size & Outlook, 2024-2030

The oral care market in Canada is expected to reach a projected revenue of US$ 2,096.8 million by 2030. A compound annual growth rate of 5.4% is expected of Canada oral care market from 2025 to 2030.
Revenue, 2024 (US$M)
$1,536.5
Forecast, 2030 (US$M)
$2,096.8
CAGR, 2025 - 2030
5.4%
Report Coverage
Canada

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Canada oral care market, 2018-2030 (US$M)

Canada oral care market, 2018-2030 (US$M)

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Canada oral care market highlights

  • The Canada oral care market generated a revenue of USD 1,536.5 million in 2024 and is expected to reach USD 2,096.8 million by 2030.
  • The Canada market is expected to grow at a CAGR of 5.4% from 2025 to 2030.
  • In terms of segment, toothpaste was the largest revenue generating product in 2024.
  • Toothbrush is the most lucrative product segment registering the fastest growth during the forecast period.

Oral care market data book summary

Market revenue in 2024USD 1,536.5 million
Market revenue in 2030USD 2,096.8 million
Growth rate5.4% (CAGR from 2025 to 2030)
Largest segmentToothpaste
Fastest growing segmentToothbrush
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationToothbrush, Toothpaste, Mouthwash/rinse, Denture Products, Dental Accessories
Key market players worldwideColgate-Palmolive Co, GSK PLC, Johnson & Johnson, Church & Dwight Co Inc, Procter & Gamble Co, Unilever PLC, GC Corporation, Lion Corp, Henkel AG & Co KGaA, Sunstar

Other key industry trends

  • In terms of revenue, Canada accounted for 4.1% of the global oral care market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. oral care market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 1,694.8 million by 2030.

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Oral Care Market Companies

Name Profile # Employees HQ Website
Sunstar View profile 1001-5000 Vaud, Geneve, Switzerland, Europe https://www.sunstar.com
GC Corporation View profile - Tokyo, Tokyo, Japan, Asia https://www.gc.dental/japan/
Lion Corp View profile 7872 1-chome 3-7, Honjo, Sumida-ku, Tokyo, Japan, 130-8644 http://www.lion.co.jp
Colgate-Palmolive Co View profile 34000 300 Park Avenue, New York, NY, United States, 10022 https://www.colgatepalmolive.com
Church & Dwight Co Inc View profile 5550 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 https://www.churchdwight.com
Henkel AG & Co KGaA View profile 48000 Henkelstrasse 67, Duesseldorf, NW, Germany, 40589 https://www.henkel.com
Unilever PLC View profile 128377 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY https://www.unilever.com
GSK PLC View profile 70200 980 Great West Road, Brentford, Middlesex, United Kingdom, TW8 9GS https://www.gsk.com
Procter & Gamble Co View profile 107000 One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 https://www.pginvestor.com
Johnson & Johnson View profile 134400 One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 https://www.jnj.com

Canada oral care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to oral care market will help companies and investors design strategic landscapes.


Toothpaste was the largest segment with a revenue share of 27.89% in 2024. Horizon Databook has segmented the Canada oral care market based on toothbrush, toothpaste, mouthwash/rinse, denture products, dental accessories covering the revenue growth of each sub-segment from 2018 to 2030.


  • Canada Oral Care Product Outlook (Revenue, USD Million, 2018-2030)
    • Toothbrush
      • Manual
      • Electric
      • Battery-powered
      • Others
    • Toothpaste
      • Gel
      • Polish
      • Paste
      • Powder
    • Mouthwash/rinse
      • Medicated
      • Non-medicated
    • Denture Products
      • Cleaners
      • Fixatives
      • Others
    • Dental Accessories
      • Cosmetic Whitening Products
      • Fresh Breath Dental Chewing Gum
      • Tongue Scrapers
      • Fresh breaths strips
      • Others
        • Mouth Freshner sprays
        • Oral Irrigators
          • Countertop
          • Cordless
  • Canada Oral Care Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Supermarkets/Hypermarkets
    • Convenience stores
    • Online retail stores
    • Pharmacies and Drug stores

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Target buyers of Canada oral care market databook

  • Our clientele includes a mix of oral care market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Canada oral care market , including forecasts for subscribers. This country databook contains high-level insights into Canada oral care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Canada oral care market size, by product, 2018-2030 (US$M)

Canada Oral Care Market Outlook Share, 2024 & 2030 (US$M)

Canada oral care market size, by product, 2018-2030 (US$M)

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