North America Oral Care Market Size & Outlook, 2024-2030
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North America oral care market highlights
- The North America oral care market generated a revenue of USD 11,792.7 million in 2024.
- The market is expected to grow at a CAGR of 5.7% from 2025 to 2030.
- In terms of segment, toothpaste was the largest revenue generating product in 2024.
- Toothbrush is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 11,792.7 million |
| Market revenue in 2030 | USD 16,304.4 million |
| Growth rate | 5.7% (CAGR from 2025 to 2030) |
| Largest segment | Toothpaste |
| Fastest growing segment | Toothbrush |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Toothbrush, Toothpaste, Mouthwash/rinse, Denture Products, Dental Accessories |
| Key market players worldwide | Colgate-Palmolive Co, GSK PLC, Johnson & Johnson, Church & Dwight Co Inc, Procter & Gamble Co, Unilever PLC, GC Corporation, Lion Corp, Henkel AG & Co KGaA, Sunstar |
Other key industry trends
- In terms of revenue, North America region accounted for 31.2% of the global oral care market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 16,695.2 million by 2030.
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Oral Care Market Scope
Oral Care Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Sunstar | View profile | 1001-5000 | Vaud, Geneve, Switzerland, Europe | https://www.sunstar.com |
| GC Corporation | View profile | - | Tokyo, Tokyo, Japan, Asia | https://www.gc.dental/japan/ |
| Lion Corp | View profile | 7872 | 1-chome 3-7, Honjo, Sumida-ku, Tokyo, Japan, 130-8644 | http://www.lion.co.jp |
| Colgate-Palmolive Co | View profile | 34000 | 300 Park Avenue, New York, NY, United States, 10022 | https://www.colgatepalmolive.com |
| Church & Dwight Co Inc | View profile | 5550 | 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 | https://www.churchdwight.com |
| Henkel AG & Co KGaA | View profile | 48000 | Henkelstrasse 67, Duesseldorf, NW, Germany, 40589 | https://www.henkel.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| GSK PLC | View profile | 70200 | 980 Great West Road, Brentford, Middlesex, United Kingdom, TW8 9GS | https://www.gsk.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
| Johnson & Johnson | View profile | 134400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | https://www.jnj.com |
North America oral care market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to oral care market will help companies and investors design strategic landscapes.
Toothpaste was the largest segment with a revenue share of 28.06% in 2024. Horizon Databook has segmented the North America oral care market based on toothbrush, toothpaste, mouthwash/rinse, denture products, dental accessories covering the revenue growth of each sub-segment from 2018 to 2030.
- North America Oral Care Product Outlook (Revenue, USD Million, 2018-2030)
- Toothbrush
- Manual
- Electric
- Battery-powered
- Others
- Toothpaste
- Gel
- Polish
- Paste
- Powder
- Mouthwash/rinse
- Medicated
- Non-medicated
- Denture Products
- Cleaners
- Fixatives
- Others
- Dental Accessories
- Cosmetic Whitening Products
- Fresh Breath Dental Chewing Gum
- Tongue Scrapers
- Fresh breaths strips
- Others
- Mouth Freshner sprays
- Oral Irrigators
- Countertop
- Cordless
- Toothbrush
- North America Oral Care Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
- Supermarkets/Hypermarkets
- Convenience stores
- Online retail stores
- Pharmacies and Drug stores
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Target buyers of North America oral care market databook
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Our clientele includes a mix of oral care market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the North America oral care market , including forecasts for subscribers. This continent databook contains high-level insights into North America oral care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America oral care market size, by country, 2018-2030 (US$M)
North America Oral Care Market Outlook Share, 2024 & 2030 (US$M)
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