North America Oral Care Market Size & Outlook, 2024-2030
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North America oral care market highlights
- The North America oral care market generated a revenue of USD 11,792.7 million in 2024.
- The market is expected to grow at a CAGR of 5.7% from 2025 to 2030.
- In terms of segment, toothpaste was the largest revenue generating product in 2024.
- Toothbrush is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 11,792.7 million |
| Market revenue in 2030 | USD 16,304.4 million |
| Growth rate | 5.7% (CAGR from 2025 to 2030) |
| Largest segment | Toothpaste |
| Fastest growing segment | Toothbrush |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Toothbrush, Toothpaste, Mouthwash/rinse, Denture Products, Dental Accessories |
| Key market players worldwide | Colgate-Palmolive Co, GSK PLC, Johnson & Johnson, Church & Dwight Co Inc, Procter & Gamble Co, Unilever PLC, GC Corporation, Lion Corp, Henkel AG & Co KGaA, Sunstar |
Other key industry trends
- In terms of revenue, North America region accounted for 31.2% of the global oral care market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 16,695.2 million by 2030.
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Oral Care Market Scope
Oral Care Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
North America oral care market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to oral care market will help companies and investors design strategic landscapes.
Toothpaste was the largest segment with a revenue share of 28.06% in 2024. Horizon Databook has segmented the North America oral care market based on toothbrush, toothpaste, mouthwash/rinse, denture products, dental accessories covering the revenue growth of each sub-segment from 2018 to 2030.
- North America Oral Care Product Outlook (Revenue, USD Million, 2018-2030)
- Toothbrush
- Manual
- Electric
- Battery-powered
- Others
- Toothpaste
- Gel
- Polish
- Paste
- Powder
- Mouthwash/rinse
- Medicated
- Non-medicated
- Denture Products
- Cleaners
- Fixatives
- Others
- Dental Accessories
- Cosmetic Whitening Products
- Fresh Breath Dental Chewing Gum
- Tongue Scrapers
- Fresh breaths strips
- Others
- Mouth Freshner sprays
- Oral Irrigators
- Countertop
- Cordless
- Toothbrush
- North America Oral Care Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
- Supermarkets/Hypermarkets
- Convenience stores
- Online retail stores
- Pharmacies and Drug stores
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Target buyers of North America oral care market databook
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Our clientele includes a mix of oral care market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the North America oral care market , including forecasts for subscribers. This continent databook contains high-level insights into North America oral care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
North America oral care market size, by country, 2018-2030 (US$M)
North America Oral Care Market Outlook Share, 2024 & 2030 (US$M)
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