Australia Programmatic Advertising Market Size & Outlook
The programmatic advertising market in Australia is expected to reach a projected revenue of US$ 77.1 billion by 2030. A compound annual growth rate of 25% is expected of Australia programmatic advertising market from 2024 to 2030.
Revenue, 2023 (US$B)
$16.2
Forecast, 2030 (US$B)
$77.1
CAGR, 2024 - 2030
25.0%
Report Coverage
Australia
Australia Programmatic Advertising Market, 2017-2030 (US$B)
Global Market
Related Markets
Australia programmatic advertising market highlights
- The Australia programmatic advertising market generated a revenue of USD 16.2 billion in 2023 and is expected to reach USD 77.1 billion by 2030.
- The Australia market is expected to grow at a CAGR of 25% from 2024 to 2030.
- In terms of segment, real-time bidding (rtb) was the largest revenue generating auction in 2023.
- Private Marketplace (PMP) is the most lucrative auction segment registering the fastest growth during the forecast period.
Programmatic advertising market data book summary
| Market revenue in 2023 | USD 16.2 billion |
| Market revenue in 2030 | USD 77.1 billion |
| Growth rate | 25% (CAGR from 2023 to 2030) |
| Largest segment | Real-time bidding (rtb) |
| Fastest growing segment | Private Marketplace (PMP) |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Real-Time Bidding (RTB), Private Marketplace (PMP), Preferred Deals, Programmatic Direct |
| Key market players worldwide | The Trade Desk Inc Class A, Alphabet Inc Class A, Meta Platforms Inc Class A, Amazon.com Inc, Microsoft Corp, Adobe Inc, Alibaba Group Holding Ltd ADR, Criteo SA ADR, NextRoll, MediaMath |
Other key industry trends
- In terms of revenue, Australia accounted for 2.4% of the global programmatic advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China programmatic advertising market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 96.1 billion by 2030.
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Publish Date: Jul 02, 2024
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Programmatic Advertising Market Scope
Programmatic Advertising Market segmentation & scope
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Programmatic Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Amazon.com Inc | View profile | 1,525,000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | www.amazon.com |
| Microsoft Corp | View profile | 221,000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | www.microsoft.com |
| Alphabet Inc Class A | View profile | 180,895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | www.abc.xyz |
| Adobe Inc | View profile | 29,945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | www.adobe.com |
| Meta Platforms Inc Class A | View profile | 69,329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | about.meta.com |
| Alibaba Group Holding Ltd ADR | View profile | 204,891 | 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, | www.alibabagroup.com |
| Criteo SA ADR | View profile | 3,563 | 32 Rue Blanche, Paris, France, 75009 | www.criteo.com |
| The Trade Desk Inc Class A | View profile | 3,115 | 42 North Chestnut Street, Ventura, CA, United States, 93001 | www.thetradedesk.com |
| NextRoll | View profile | 251-500 | Dublin, Dublin, Ireland, Europe | www.nextroll.com |
| MediaMath | View profile | 501-1000 | New York, New York, United States, North America | www.mediamath.com |
Australia Programmatic Advertising Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Programmatic Advertising Market Outlook will help companies and investors design strategic landscapes.
Real-Time Bidding (Rtb) was the largest segment with a revenue share of 42.59% in 2023.
Horizon Databook has segmented the Australia programmatic advertising market based on real-time bidding (rtb), private marketplace (pmp), preferred deals, programmatic direct covering the revenue growth of each sub-segment from 2017 to 2030.
- Australia Programmatic Advertising Market Auction Outlook (Revenue, USD Billion , 2017-2030)
- Real-Time Bidding (RTB)
- Private Marketplace (PMP)
- Preferred Deals
- Programmatic Direct
- Australia Programmatic Advertising Market Ad Format Outlook (Revenue, USD Billion , 2017-2030)
- Image
- Video
- Text
- Others
- Australia Programmatic Advertising Market Channel Outlook (Revenue, USD Billion , 2017-2030)
- Mobile & Tablets
- Desktop
- Others
- Australia Programmatic Advertising Market End Use Outlook (Revenue, USD Billion , 2017-2030)
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Telecom & Communication
- Healthcare
- Hospitality
- Others
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Horizon Databook provides a detailed overview of country-level data and insights on the Australia Programmatic Advertising Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Australia Programmatic Advertising Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Australia Programmatic Advertising Market, 2017-2030 (US$B)
Australia programmatic advertising market statistics, by auction, 2017-2030 (USD Billion)
