Middle East & Africa Programmatic Advertising Market Size & Outlook
The programmatic advertising market in Middle East & Africa is expected to reach a projected revenue of US$ 179.7 billion by 2030. A compound annual growth rate of 17.1% is expected of Middle East & Africa programmatic advertising market from 2024 to 2030.
Revenue, 2023 (US$B)
$59.4
Forecast, 2030 (US$B)
$179.7
CAGR, 2024 - 2030
17.1%
Report Coverage
Middle East & Africa
Middle East Africa Programmatic Advertising Market, 2017-2030 (US$B)
Global Market
Related Markets
MEA programmatic advertising market highlights
- The MEA programmatic advertising market generated a revenue of USD 59.4 billion in 2023.
- The market is expected to grow at a CAGR of 17.1% from 2024 to 2030.
- In terms of segment, real-time bidding (rtb) was the largest revenue generating auction in 2023.
- Private Marketplace (PMP) is the most lucrative auction segment registering the fastest growth during the forecast period.
- Country-wise, UAE is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 59.4 billion |
| Market revenue in 2030 | USD 179.7 billion |
| Growth rate | 17.1% (CAGR from 2023 to 2030) |
| Largest segment | Real-time bidding (rtb) |
| Fastest growing segment | Private Marketplace (PMP) |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Real-Time Bidding (RTB), Private Marketplace (PMP), Preferred Deals, Programmatic Direct |
| Key market players worldwide | The Trade Desk Inc Class A, Alphabet Inc Class A, Meta Platforms Inc Class A, Amazon.com Inc, Microsoft Corp, Adobe Inc, Alibaba Group Holding Ltd ADR, Criteo SA ADR, NextRoll, MediaMath |
Other key industry trends
- In terms of revenue, MEA region accounted for 8.8% of the global programmatic advertising market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 688.8 billion by 2030.
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Publish Date: Jul 02, 2024
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Programmatic Advertising Market Scope
Programmatic Advertising Market segmentation & scope
Others
Programmatic Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Amazon.com Inc | View profile | 1,525,000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | www.amazon.com |
| Microsoft Corp | View profile | 221,000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | www.microsoft.com |
| Alphabet Inc Class A | View profile | 180,895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | www.abc.xyz |
| Adobe Inc | View profile | 29,945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | www.adobe.com |
| Meta Platforms Inc Class A | View profile | 69,329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | about.meta.com |
| Alibaba Group Holding Ltd ADR | View profile | 204,891 | 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, | www.alibabagroup.com |
| Criteo SA ADR | View profile | 3,563 | 32 Rue Blanche, Paris, France, 75009 | www.criteo.com |
| The Trade Desk Inc Class A | View profile | 3,115 | 42 North Chestnut Street, Ventura, CA, United States, 93001 | www.thetradedesk.com |
| NextRoll | View profile | 251-500 | Dublin, Dublin, Ireland, Europe | www.nextroll.com |
| MediaMath | View profile | 501-1000 | New York, New York, United States, North America | www.mediamath.com |
Middle East & Africa Programmatic Advertising Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Programmatic Advertising Market Outlook will help companies and investors design strategic landscapes.
Real-Time Bidding (Rtb) was the largest segment with a revenue share of 42.09% in 2023.
Horizon Databook has segmented the Middle East & Africa programmatic advertising market based on real-time bidding (rtb), private marketplace (pmp), preferred deals, programmatic direct covering the revenue growth of each sub-segment from 2017 to 2030.
- Middle East & Africa Programmatic Advertising Market Auction Outlook (Revenue, USD Billion , 2017-2030)
- Real-Time Bidding (RTB)
- Private Marketplace (PMP)
- Preferred Deals
- Programmatic Direct
- Middle East & Africa Programmatic Advertising Market Ad Format Outlook (Revenue, USD Billion , 2017-2030)
- Image
- Video
- Text
- Others
- Middle East & Africa Programmatic Advertising Market Channel Outlook (Revenue, USD Billion , 2017-2030)
- Mobile & Tablets
- Desktop
- Others
- Middle East & Africa Programmatic Advertising Market End Use Outlook (Revenue, USD Billion , 2017-2030)
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Telecom & Communication
- Healthcare
- Hospitality
- Others
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa Programmatic Advertising Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa Programmatic Advertising Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Middle East Africa Programmatic Advertising Market, 2017-2030 (US$B)
MEA programmatic advertising market statistics, by auction, 2017-2030 (USD Billion)
