North America Smart Bathroom Market Size & Outlook

The smart bathroom market in North America is expected to reach a projected revenue of US$ 6,053.8 million by 2030. A compound annual growth rate of 12% is expected of North America smart bathroom market from 2023 to 2030.
Revenue, 2022 (US$M)
$2,436.4
Forecast, 2030 (US$M)
$6,053.8
CAGR, 2023 - 2030
12%
Report Coverage
North America

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North America smart bathroom market, 2018-2030 (US$M)

North America smart bathroom market, 2018-2030 (US$M)

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North America smart bathroom market highlights

  • The North America smart bathroom market generated a revenue of USD 2,436.4 million in 2022.
  • The market is expected to grow at a CAGR of 12% from 2023 to 2030.
  • In terms of segment, smart toilet was the largest revenue generating product in 2022.
  • Smart Faucets is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 2,436.4 million
Market revenue in 2030USD 6,053.8 million
Growth rate12% (CAGR from 2022 to 2030)
Largest segmentSmart toilet
Fastest growing segmentSmart Faucets
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSmart Toilet, Smart Soap Dispenser, Smart Faucets, Smart Showers, Smart Bathroom Mirrors, Smart Bathtubs
Key market players worldwideInvestIndustrial Holdings, Villeroy & Boch AG Vorz-Inhaber-Akt stimmrechtslos, Ferguson PLC, Spectrum Brands Holdings Inc, Masco Corp, Grohe, LIXIL Corp, Moen Incorporated, Kohler, Duravit, TOTO Ltd, Fortune Brands Innovations Inc, Knauf


Other key industry trends

  • In terms of revenue, North America region accounted for 32.4% of the global smart bathroom market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 7,840.3 million by 2030.

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Smart Bathroom Market Companies

Name Profile # Employees HQ Website
InvestIndustrial Holdings View profile 101-250 Luxembourg, Luxembourg, Luxembourg, Europe http://www.investindustrial.com/en
Villeroy & Boch AG Vorz-Inhaber-Akt stimmrechtslos View profile 12516 Saaruferstrasse 1-3, Mettlach, Germany, 66693 https://www.villeroy-boch.com
Ferguson PLC View profile 36000 1020 Eskdale Road, Winnersh Triangle, Wokingham, Berkshire, United Kingdom, RG41 5TS https://www.fergusonplc.com
Knauf View profile 51-100 Utrecht, Utrecht, The Netherlands, Europe https://knauf.be/nl
Fortune Brands Innovations Inc View profile 11700 520 Lake Cook Road, Suite 300, Deerfield, IL, United States, 60015-5611 https://www.fbin.com
Moen Incorporated View profile 1001-5000 North Olmsted, Ohio, United States, North America https://www.moen.com
Grohe View profile 5001-10000 Düsseldorf, Nordrhein-Westfalen, Germany, Europe http://grohe.com
LIXIL Corp View profile 58337 Osaki Garden Tower, 1-1 Nishi-Shinagawa 1-chome, Shinagawa-ku, Tokyo, Japan, 141-0033 https://www.lixil-group.co.jp
Masco Corp View profile 18000 17450 College Parkway, Livonia, MI, United States, 48152 https://www.masco.com
Duravit View profile 5001-10000 Hornberg, Baden-Wurttemberg, Germany, Europe https://www.duravit.com
Kohler View profile 10001+ Kohler, Wisconsin, United States, North America http://www.kohler.com
TOTO Ltd View profile 34152 1-1, Nakashima 2-chome, Kokurakita-Ku, Kitakyushu, Fukuoka, Japan, 802-8601 http://www.toto.co.jp
Spectrum Brands Holdings Inc View profile 3100 3001 Deming Way, Middleton, WI, United States, 53562 https://www.spectrumbrands.com

North America smart bathroom market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart bathroom market will help companies and investors design strategic landscapes.


Smart toilet was the largest segment with a revenue share of 28.93% in 2022. Horizon Databook has segmented the North America smart bathroom market based on smart toilet, smart soap dispenser, smart faucets, smart showers, smart bathroom mirrors, smart bathtubs covering the revenue growth of each sub-segment from 2018 to 2030.


To combat the stress of the pandemic, some Americans started turning their bathrooms into spa-like sanctuaries, with interactive makeup mirrors, chronotherapy showers, no-touch faucets, and smart showers. Toilets equipped with bidets, heated seats, and automatic wash functions are gaining traction in the U.S. as prices become more accessible.

Additionally, smart bathrooms are being incorporated to counter rising energy costs. The increasing penetration of smart homes and commercial properties in Canada is acting as a major catalyst for market growth in the region. The advanced technologies aimed at energy conservation and maintaining hygiene are majorly driving the North America smart bathroom market. The commercial segment was the largest application segment in the North America smart bathroom market in 2022.

The introduction of new products and technology in the market, specially designed for commercial properties, is acting as a major catalyst for this segment’s growth in the region. Additionally, high expenditure power and growing focus on offering a luxurious experience to consumers is resulting in the increasing penetration and adoption of smart bathroom products in the commercial segment.

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America smart bathroom market , including forecasts for subscribers. This continent databook contains high-level insights into North America smart bathroom market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America smart bathrooms market size, by country, 2018-2030 (US$M)

North America Smart Bathroom Market Outlook Share, 2022 & 2030 (US$M)

North America smart bathrooms market size, by country, 2018-2030 (US$M)

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