Smart Bathroom Market (2026 - 2033)

Smart Bathroom Market Summary

The global smart bathroom market size was valued at USD 10.7 billion in 2025 and is projected to grow from USD 11.9 billion in 2026 to USD 31.5 billion in 2033, at a CAGR of 14.9% from 2026 to 2033. North America dominated the market, accounting for a revenue share of 30.0% in 2025. The growing adoption of smart homes in both developing and developed countries worldwide is fueling demand for smart bathrooms.

This trend is particularly prominent in Western countries, where there is a growing emphasis on home improvement projects and bathroom renovations. As homeowners look to enhance their living spaces, demand for smart bathroom solutions is increasing across both residential and commercial sectors. Rising home and mortgage prices are driving up expenditure on home improvement projects and remodeling.

The average number of bathrooms in homes has risen significantly, leading to the growing popularity and use of modern, intelligent bathroom products. Over the past 50 years, the number of bathrooms per person in the U.S. has doubled. In addition, according to the U.S. Census Bureau report for May 2026, privately-owned housing units authorized by building permits reached a seasonally adjusted annual rate of 1.442 million units, while housing completions reached 1.449 million units. The continued development of new residential properties is supporting the demand for modern home infrastructure and renovation solutions, including smart bathroom products such as intelligent toilets, connected mirrors, digital showers, automated faucets, and sensor-based fixtures. The rise in residential construction activity, combined with growing consumer preferences for convenience, hygiene, and water-efficient technologies, is driving the adoption of smart bathroom solutions in newly built and upgraded homes.

The U.S. has seen a considerable increase in demand for smart bathroom products in recent years. Features such as adjustable water temperature, customizable lighting, voice control, automation, personalized settings, and remote control through smartphone apps enhance the bathroom experience. The growing consumer preference for connected homes and energy-efficient solutions is another significant factor driving demand in the U.S. smart bathroom market. Our consumer insights report on smart bathroom products in the U.S. provides an in-depth analysis of the demographics, marketing influences, purchase decision factors, and brand awareness related to these products.

The rapid growth of the real estate sector is driving demand for plumbing fixtures, indicating promising prospects for the smart shower market. In addition, flourishing commercial construction, particularly in the hospitality sector—including hotels, resorts, and hospitals—is boosting the demand for smart bathroom accessories.

Manufacturers in the industry are continuously expanding their product offerings by incorporating a wide range of materials, technologies, and designs. They are also placing a strong emphasis on developing innovative smart bathroom products. This trend has led to increased adoption of advanced technologies and the introduction of intelligent concepts that cater to consumer needs. For instance, in October 2025, Kohler Health launched its smart bathroom device, Dekoda, a connected, toilet-mounted health-monitoring solution that uses optical spectroscopy sensors and artificial intelligence to provide insights into hydration, gut health, and other potential health indicators. This product highlights the growing integration of advanced technologies, such as AI, sensors, and connected platforms, into bathroom items, as manufacturers focus on transforming traditional bathroom fixtures into intelligent wellness and health-monitoring solutions.

Analyst Perspective

The smart bathroom market is evolving as consumers increasingly look for convenience, hygiene, and connected living experiences within modern homes. Products such as smart toilets, touchless fixtures, and connected mirrors are moving beyond premium novelty items and becoming part of broader home automation trends. Companies with strong product innovation, design capabilities, and established distribution networks are likely to strengthen their market position. As consumers place greater value on comfort, water efficiency, and personalized experiences, demand is expected to favor integrated and easy-to-use solutions. Over time, competitive advantage will depend on product reliability, user experience, and the ability to align with evolving smart home ecosystems and sustainability preferences.

Product Insights

In terms of revenue, smart toilets held a market share of around 35.0% in 2025, attributed to advanced features such as self-cleaning and self-deodorizing, which make them environmentally friendly and popular in the smart bathroom industry. High-tech or smart toilets are widely used in households and commercial properties owing to features incorporated into the fixtures, such as hands-free flushing, heated seats, motion-activated seats, and built-in night lights.

In the realm of technological advancements, several manufacturers are introducing groundbreaking smart toilets capable of collecting and analyzing users' data. One notable example is Casana, a U.S.-based start-up that recently secured USD 30 million in funding to advance its smart toilet seat technology. Their innovative product, the Heart Seat, is set to debut and features an array of sensors embedded in the toilet seat. These sensors are designed to gather comprehensive health data on the heart's mechanical and electrical functioning, as well as blood oxygenation levels.

The smart faucets category is expected to grow at a notable CAGR from 2026 to 2033. The emerging concepts of smart bathrooms are increasing the prominence of smart faucets across industries. The growing emphasis on convenience has led to the development of hands-free faucets, especially in the commercial sector.

Application Insights

The commercial application segment dominated the market in 2025, accounting for over 65.0% of revenue. The demand for smart bathrooms is expected to grow substantially in the coming years, driven by the expanding hotel industry and the increasing number of restaurants and eateries worldwide. In addition, the development and expansion of commercial infrastructure in emerging economies are contributing to the market's growth prospects.

Government initiatives aimed at advanced, sustainable infrastructure in emerging economies such as China, India, Brazil, and Mexico are also expected to propel growth in the construction industry. Rapid expansion of the commercial sector in Canada is also expected to significantly increase demand for the installation of smart bathroom fixtures in hotels.

The residential application segment is expected to grow at a CAGR from 2026 to 2033. This is attributed to increasing urbanization and expenditure on home remodeling. The modern urban lifestyle, along with smart, upgraded, and visually appealing product innovations enabled by IoT, is increasing the adoption rate of smart bathroom fixtures among consumers. The growing trend in home remodeling is driving demand for smart bathroom products, such as high-tech toilets, smart showerheads, and smart mirrors.

Regional Insights

North America dominated the market with a 30.0% share in 2025, driven by rising spending on renovations and remodeling in the commercial sector. An increasing number of commercial buildings in the region, owing to the growth of the tourism industry, is expected to boost the demand for smart bathrooms. The commercial sector, which includes hotels, restaurants, and malls, has been investing in remodeling projects to enhance the consumer experience. This process also includes improving public restrooms. This is likely to boost the demand for smart bathroom accessories, such as smart soap dispensers and digital faucets. As per The Ambient, the U.S. has the highest number of smart home devices, with a penetration rate of 32.4% and an estimated total of 41.3 million smart homes. This, in turn, is creating new growth opportunities for the regional players to gain market shares by offering technologically advanced products to consumers.

Asia Pacific Smart Bathroom Market Trends

The Asia Pacific, on the other hand, is expected to grow at the fastest CAGR from 2026 to 2033. For instance, in February 2025, BRG Building Solutions highlighted that Southeast Asia’s smart bathroom market is gaining momentum due to rapid urbanization, rising disposable incomes, and growing consumer preference for modern, technology-enabled home solutions. The region is witnessing growing adoption of smart bathroom products, including intelligent toilets, automated faucets, digital shower systems, and connected bathroom accessories, as consumers increasingly prioritize convenience, hygiene, water efficiency, and enhanced user experiences. Furthermore, the expansion of premium residential developments, hotels, and commercial infrastructure across countries such as Singapore, Malaysia, Thailand, Indonesia, and Vietnam is creating new opportunities for smart bathroom manufacturers. The increasing integration of IoT-based features, touchless technologies, and energy-efficient solutions is expected to further drive growth in smart bathroom products across the Asia Pacific region.

Europe Smart Bathroom Market Trends

The Europe smart bathroom market is expected to witness a steady growth rate over the forecast period. The market for smart home technology in Europe is experiencing significant growth, primarily driven by the increasing adoption of the smart home concept in the region. For instance, in October 2025, Berg Insight reported that the number of smart homes in Europe reached 72.7 million in 2024, representing around 31% of households in the region, and is expected to increase to approximately 102.8 million smart homes by 2029. The growing adoption of connected home technologies, including smart appliances, security systems, and automated solutions, highlights the increasing consumer acceptance of intelligent living environments across Europe. This expansion of smart home ecosystems is expected to support the adoption of smart bathroom products, such as connected toilets, smart mirrors, digital showers, and sensor-based fixtures, as consumers increasingly seek convenience, energy efficiency, hygiene, and personalized experiences.

Key Smart Bathroom Market Companies Insights

The market includes both international and domestic participants. Brand share analysis indicates that key market players are focusing on strategies such as new product launches, partnerships, mergers & acquisitions, global expansion, and others.

Key Smart Bathroom Companies

The following key companies have been profiled for this study on the smart bathroom market.

• Jacuzzi Brands, LLC

• Villeroy & Boch AG

• Signature Hardware (Ferguson Enterprises, LLC)

• Pfister (Spectrum Brands, Inc.)

• Kraus USA Plumbing LLC

• Delta Faucet Company

• GROHE AMERICA, INC. (LIXIL Corporation)

• American Standard (LIXIL Corporation)

• Moen Incorporated

• Kohler Co.

• Duravit AG

• Roca Sanitario, S.A

• TOTO LTD.

• Aqualisa

• GetHai, Inc.

• WaterHawk

• Dornbracht AG & Co. KG

Recent Developments

• In February 2026, Kohler introduced the Anthem EvoCycle smart shower, a recirculating shower system designed to improve water efficiency while maintaining a premium shower experience. The product uses smart water management technology to provide real-time insights into water savings. It can reduce water consumption by up to 80%, highlighting the company’s focus on combining sustainability, connectivity, and advanced bathroom experiences.

• In September 2025, Kohler partnered with Control4 to integrate its Anthem+ smart showering system with smart home automation platforms. The collaboration enables users to personalize shower settings, automate routines, and control shower functions through connected home systems, reflecting the growing trend toward fully integrated smart bathroom ecosystems.

• In June 2025, OREiN, a brand under AiDot, launched the OL05S smart bathroom exhaust fan, positioned as the first Matter 1.3-certified smart bathroom exhaust fan. The product integrates ventilation, lighting, audio, and sensing capabilities, highlighting the expansion of smart bathroom solutions beyond toilets and showers into connected bathroom infrastructure.

• In May 2025, Hansgrohe India launched the LavaPura Element S series of e-toilets, combining smart technology, hygiene features, and modern design for residential and hospitality applications. The launch reflects increasing adoption of intelligent toilet solutions in emerging markets as manufacturers expand smart bathroom offerings globally.

• In February 2025, TOTO showcased its next-generation smart and sustainable bathroom innovations at KBIS 2025, including advanced bathroom designs, smart technologies, and eco-friendly solutions. The company’s product developments focused on improving comfort, hygiene, sustainability, and user experience, demonstrating the continued shift toward premium technology-enabled bathroom products.

Smart Bathroom Market Report Scope

Global Smart Bathroom Market Report Segmentation

This report forecasts revenue growth at the global, regional & country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the global smart bathroom market report based on product, application, and region:

• Product Outlook (Revenue, USD Billion, 2021 - 2033)

  • Smart Toilet

  • Smart Soap Dispenser

  • Smart Faucets

  • Smart Showers

  • Smart Bathroom Mirrors

  • Smart Bathtubs

  • Others

• Application Outlook (Revenue, USD Billion, 2021 - 2033)

  • Residential

  • Commercial

    • Hotels & Restaurants

    • Gyms

    • Spa & Wellness Centers

    • Others

• Regional Outlook (Revenue, USD Billion, 2021 - 2033)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia