Prism AI is the conversational layer over Grand View Research's full library - every published market study, every extracted data point, queryable in plain language and answered with a citation back to the underlying report.
Most of what people call "AI research tools" are a chatbot bolted onto a search box. Prism AI is built the other way around: the answer only exists because the underlying report already does.
Query across every syndicated and custom study GVR has published - by market, region, segment, or forecast year - without opening a single PDF.
Every figure Prism AI returns traces to a specific report and table. If the corpus doesn't cover it, Prism AI says so - it doesn't fill the gap with a plausible-sounding number.
When your question falls outside the corpus, Prism Researcher can run new primary analysis using GVR's own methodology - reviewed by an analyst or delivered as a fast working draft.
Prism AI sits on top of a fixed foundation and hands off to a second engine the moment your question runs past what's already been published.
30,000+ published GVR studies and 1.2 million extracted data points, continuously updated as new reports go live. This is the only material Prism AI is allowed to answer from.
The conversational interface. Takes a plain-language question, searches the corpus, and returns an answer with a citation to the source report and table. Self-serve, included at every access tier.
When a question falls outside the corpus, Researcher runs new analysis using GVR's methodology instead of guessing. Always a commissioned add-on, delivered in one of two modes:
Checked and signed off by a GVR research analyst. Carries the same standard of warranty as a published syndicated report.
Delivered fast, clearly labeled as unreviewed. Built for internal directional use, not for citing externally.
Every Horizon plan now ships with Prism, GVR's AI interrogation layer, built in - not billed as a separate product. The tier you choose sets both your data access and how much of Prism you get to work with it.
| Basic$1951 user | Most popularPremium$4953 users | Enterprise Lite$8955 users · 1 industry | Enterprise$1,99510 users | |
|---|---|---|---|---|
| Industry scope | All industries | All industries | 1 specified industry only | All industries |
| Horizon - database | ||||
| Statistics access | 100 premium statistics / month | 1,000 statistics, access & reuse | Unlimited statistics within your chosen industry, access & reuse | 1,000,000+ statistics, access & reuse |
| Report downloads | Buy a premium report at member price $1,795 | 1 full report/year included, then $1,395 member price | 20 reports/year from your chosen industry, then $995 member price | Full 20,000+ report catalog · 25 reports/year, then $995 member price |
| Data export & licensing | Graphs in PNG, licensed to cite GVR | Graphs & data in CSV, XLS, PNG; licensed to cite GVR | Graphs & data in CSV, XLS, PNG; licensed to cite & publish | Graphs & data in CSV, XLS, PNG; licensed to cite & publish |
| Consulting & customization | — | 8 hrs customization/quarter; 5 hrs consultation/quarter | 24 hrs customization/quarter; 8 hrs consultation/quarter; up to 3 APIs (single-industry) | 64 hrs customization/quarter; 10 hrs consultation/quarter; up to 10 APIs |
| Account support | Newsletters & quarterly reports | Dedicated account manager, 24×5 support | 2 dedicated account managers/analysts, 24×5 support | 4 dedicated account managers/analysts, 24×5 support |
| Prism - AI layer (included) | ||||
| Included plan | Prism Lite | Prism Pro | Prism Business | Prism Enterprise |
| Queries | 25 / month | 300 / month | 750 / month | Unlimited (fair use) |
| Response speed | Standard | Priority | Enhanced priority | Fastest priority |
| Analyst hours | None | 2 hrs / quarter | 5 hrs / quarter | 10 hrs / quarter |
| API access | — | — | Read-only, single-industry | Included |
| Multi-user Prism access | — | — | Included, up to 5 seats | Included |
| Request Demo | Request Demo | Request Demo | Talk to an Expert | |
On Basic, add Prism Pro's 300 queries/month and priority speed for $2,400/year - applies on top of any license without changing your Horizon tier.
Built for teams that only ever work in one industry - full enterprise-grade depth (unlimited stats, 20 reports/year, Prism Business) scoped to that industry alone, at under half the price of full Enterprise.
No - the corpus is the same research GVR already publishes. Prism AI changes how you get to an answer inside it, not what's in it.
It tells you the corpus doesn't cover the question, rather than answering anyway. That's the point where Prism Researcher becomes the option.
Treat it as directional. For anything that needs to hold up outside your team, request the GVR-certified mode instead.
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