The demand for aerosol products is expected to be driven by the rising consumption of personal care products such as deodorants, hair sprays, hair mousses and shaving foams. Personal care was the largest application in 2015, and the trend is expected to continue over the forecast period on account of growing demand for deodorants among male population owing to better living and hygiene standards.
Asia Pacific, Latin America, and the Middle East & Africa are anticipated to be the fast developing markets on account of factors such as growing demand for personal care and household aerosol products and increasing the affinity of the consumers towards the aforementioned products. Relatively relaxed regulations is expected to play a crucial role in easing the penetration of aerosol products in these regions.
Global aerosol demand by region, 2015 (%)
The market in Europe and North America is expected to witness limited growth on account of increasing market maturity. In addition, high penetration in application industries in the Europe and North America is likely to result in a stunted market growth over the forecast period.
Household emerged as on the major application segment for aerosols, primarily on account of superior properties such as no leakages, controlled & targeted dispensing, and negligible wastage. In addition, application of the product with minimal contact with the human skin leads to an increased affinity of the product for packaging household products.
The demand for the product in packaging food products such as whipped cream, oils, and salad dressing coupled with the significant growth of the food & beverage industry, primarily in emerging economies such as India, China, and Brazil is expected to propel demand.
Aerosol is used in lacquers, automotive paints, architectural coatings, primers, paint strippers, graffiti removers and decorative products. Increasing automobile production in the U.S., Mexico, Brazil, Hungary, China, Malaysia and Indonesia is expected to fuel paints and coatings demand in automotive vehicles over the next nine years.
Rising consumption of pain relief sprays in the sports fraternity for the treatment of on-field injuries is expected to augment demand in medical applications. This trend is particularly notable in emerging markets such as India where the paint relief market is expected to register high growth in comparison to the pain relief gels and creams.
Key market players including Procter & Gamble, Reckitt Benckiser, Crabtree & Evelyn, Henkel, and Unilever are integrated to develop application based products and have many well-known global brands in their product offering. On the other hand, companies such as AkzoNobel and Honeywell are integrated from raw materials to manufacturing specialized aerosols.
In-depth report on global aerosol market by Grand View Research:
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