Environment friendly applications with minimal VOC content to upsurge demand for emulsion polymers

Posted On May, 18, 2016

The global emulsion polymer market is projected to witness growth at a CAGR of over 5.0 % over the next eight years. Increased demand from various end-use industries is likely to fuel the market growth over the forecast period. Its key applications include paper & paperboard coatings, adhesives, and paints & coatings.

Demand for acrylics has been increasing over the past few years which in turn will boost its need in the paints & coatings industry over the forecast period. One of the leading end-use industries for paints & coatings is construction and governments of developing economies such as India, Brazil, and China have been increasing spending on construction and taking several initiatives to improve infrastructure which is expected to fuel market demand.

In 2013, the global emulsion polymer industry volume was over 11,000-kilo tons. An application like adhesives is likely to witness rapid growth in demand over the next eight years due to their rising demand from industries such as automotive coating. As synthetic polymers are not environment-friendly, hence water-based emulsion polymers are favored due to the benefits associated with them. Agencies such as REACH and EPA have set particular standards under the campaign Clean Air Act for emissions of harmful chemicals such as toluene, methyl chloride, styrene, and acrylonitrile. In 2013, the global emulsion polymer market size was valued at over USD 29.0 billion.

Natural gas and crude oil are essential raw materials used in product manufacturing. Hence, any fluctuation in their price or demand has a significant impact on the operating expenses and profitability. Volatile raw material prices are anticipated to be a crucial challenge for emulsion polymer market players.

Stringent regulations and environmental concerns have shifted consumer focus towards bio-based products over the recent past. Rising companies focus towards continuous R&D endeavors to develop high quality and cost effective bio-based products. Emerging economies such as China, India, and Brazil are expected to provide sufficient growth opportunities for the industry over the next eight years.

Key product classifications of emulsion polymers include vinyl acetate, styrene-butadiene latex, and acrylics polymers. Among these segments, acrylics dominated with over 40% market share in 2013 and are also anticipated to observe the highest CAGR at over 5% over the forecast period. Industry dominance and rapid growth can be attributed to properties including water resistance and quick drying ability. Vinyl acetate polymers are used in adhesives and are used for porous materials like fabric, wood, and paper. Rising demand from end-use industries is expected to have a positive impact on the market over the next seven years.

Paints & coatings have been the largest application segment of the product over the past few years, with revenue anticipated to grow at over 5.0% over the next eight years. The rapid growth rate is an outcome of rising acrylics usage in the paints and coatings industry. The regulatory framework supporting environment-friendly applications with minimal VOC content is a primary driver for the paints & coatings industry, and the trend is expected to continue over the forecast period.

Paperboard & paper coatings segment was the second major application followed by paints and coatings. Few other applications include glass fibers, carpet, textile & non-woven, construction, and gloves.

Geographically, the global emulsion polymer market is segmented into North America, Asia-Pacific, Latin America, Middle East and Africa, and Europe. Asia-Pacific has been the largest regional consumer followed by North America and Europe. Rapid industrialization, massive construction spending initiatives, and urbanization are the key factors behind such domination and growth opportunities. The Asia-Pacific demand is projected to experience a CAGR of over 7.0% over the next eight years.

Europe and North America are supposed to witness adequate growth in the next few years. Regions such as the Middle East & Africa and Latin America are anticipated to foresee constant market growth over the forecast period.

The Middle East & Africa is predicted to see prominent growth by 2024 mainly owing to increasing industrialization, globalization, and urbanization. The market has high potential in this region primarily due to rising economic development, and increasing purchasing power parity.

Global emulsion polymer market share is extremely fragmented with the first four companies catering to less than 35.0% of the overall demand. The key market players have been taking active measures to surge their production capacity and enhance their product portfolio with a goal to cater to the rising demand from emerging economies such as Asia-Pacific. This industry is extremely price sensitive and is categorized by companies following low-cost leadership approach.

The key players dominating the market for emulsion polymer include Omnova Solutions, Synthomer, Wacker Chemie AG, BASF, while few other significant players include DIC Corporation Asahi Kasei, Nuplex Industry, Styron, STI Polymer, Celanese Corporation, and Clariant International Limited.

Access news release of research report on global emulsion polymers market: http://www.grandviewresearch.com/press-release/emulsion-polymer-market-report

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