Air freshener market is expected to witness significant growth as they are to maintain pleasing atmosphere in offices, households and vehicles. Global air freshener market has witnessed growth over the past few years owing to change in consumer trends and perceptions. Increasing consumer demand towards various fragrance products including sprays, plug-ins, beads, gels, and candles is expected to act as the primary driver for market growth. In addition, increasing consumer preference towards aromatherapy is expected to be a key market driver over the forecast period. Moreover, with emerging innovations, higher acceptance of luxury products and increasing disposable income is expected to result in market growth over the next six years. Increasing demand in Asia Pacific and Latin America is expected to propel air freshener market growth. The economic downturn in major developed countries had a major impact on market growth over the past five years. However, new product development and resurgence of economy is expected to play a key role in promoting market development over the next six years.
Air freshener market can be segmented on the basis of end-use including gels and candles, car air freshener, sprays/aerosols, electric air fresheners and other household fresheners. Developments and innovations in the market and easy availability of numerous product categories in addition to attractive features are expected to boost air freshener demand. The industry is expected to register high growth due to innovative products such as automatic fresheners, spray and air freshener candles.
Europe was the largest regional market for air freshener owing to higher standard of living of the region coupled with high disposable income. Asia Pacific is expected to witness high demand owing to improvement in lifestyles and demographic factors coupled with rising population and increase in purchasing power in countries including China, Malaysia and India. Key participants of the global air fresheners market include California Scents, Church & Dwight Co. Inc., Car Freshener Corporation, Ada Electrotech (Xiamen) Co. Ltd., Procter & Gamble, Godrej Household Products Ltd., Reckitt Benckiser Group Plc., Air Delights Inc. and ACS Giftware Industrial Ltd.
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