The global aromatherapy market size was valued at USD 1.07 billion in 2016 and is projected to witness lucrative growth over the forecast period. Rising awareness about therapeutic uses of essential oils has led to the growth of the aromatherapy market.
Aromatherapy is an alternative medicine therapy used to treat many disorders. These medical applications include pain management, skin-related problems, cardiovascular disorders, digestion problems, cold & cough, respiratory disorders, immune system functioning, anxiety, insomnia, and wound healing. People with acne problems often opt for therapeutic grade essential oils. Burn scars can also be cured with aromatherapy products. In addition, pain caused by burn may be treated with aromatherapy. Plastic and Aesthetic Research estimated that burns cause 1,000,000 accidents every year in Brazil. This is expected to generate huge demand for aromatherapy products.
U.S. aromatherapy market, by product, 2014 - 2025 (USD Million)
Essential oils are extracted from plants and are processed naturally to form organic products. These products are nontoxic, hence, safe for inhalation. Aromatherapy is used as an alternative to pharmaceutical drugs due to these benefits. Numerous adverse effects associated with pharmaceuticals are encouraging the use of naturally developed essential oils. For instance, rosemary oil can cure a person suffering from both cold & cough and a headache, if inhaled. In addition, it can be a good skin and hair care solution if used topically.
Furthermore, pharmaceuticals might damage healthy cells along with the diseased ones, for instance, in case of cancer therapy. Thus, extensive research is being carried out to study the benefits of essential oils in the management of brain cancer due to the fact that the molecular size of many drugs is large, which makes them ineffective as a treatment solution. On the other hand, essential oils have tiny sized molecules that are expected to work effectively without harming the brain. Thus, these products, as a naturally processed medicine have immense potential in treating chronic diseases without damaging the surrounding tissues.
On the basis of product, consumables held the largest share in 2016 due to the increasing therapeutic application of essential oils for various disease conditions. These products possess immense healing properties in a natural way, thereby, making them a lucrative segment in aromatherapy market. For instance, Aura Cacia Lavender Harvest Essential Oil manufactured by Frontier Natural Products is a blended oil used for relaxation.
Consumables are segmented into essential and carrier oils. Essential oils are further sub-segmented into singles and blends. For instance, Evening Primrose is a carrier oil, manufactured by Edens Garden. It is used for skin care and treatment of heart diseases.
The equipment segment is expected to exhibit significant growth over the forecast period due to the introduction of various innovative diffusers, for instance, Bamboo Diffuser by Young Living Essential Oils used for relaxation. Diffusers are emerging products that are likely to pose huge market opportunities. Introduction of novel and innovative diffusers is anticipated to propel their demand.
Ultrasonic diffusers held a significant share in 2016 due to various benefits offered by them. These diffusers do not require heat and provide long-lasting fragrance. For instance, Aria Ultrasonic Diffuser, manufactured by Young Living Essential Oils is an ultrasonic diffuser used for relaxation.
Mode of Delivery Insights
On the basis of mode of delivery, topical application dominated the market in 2016 due to the fact that people with skin-related problems prefer applying aromatherapy products topically. Topical application gives these products high ability to fight against chronic skin-related issues. For instance, Deep Blue by doTERRA International is used topically for pain management and relaxation.
On the other hand, aerial diffusion is expected to showcase lucrative growth rate over the forecast period due to their high efficiency in the treatment of cold & flu and growing demand for diffusers. Evaporative diffusion is also a growing segment, which is increasing the usage rate of essential and carrier oils through aerial diffusion.
Direct inhalation is also anticipated to witness attractive growth over the forecast period due to their effectiveness in treating a variety of respiratory disorders. Huge preference of people toward natural products has increased the demand for such modes of treatment, making them a substitute for pharmaceutical drugs.
UK aromatherapy market share, by mode of delivery, 2016 (%)
On the basis of application, relaxation held the largest market share in 2016 due to factors such as growing number of people suffering from anxiety. Many people who prefer natural and herbal treatment opt for aromatherapy products to manage stress.
Skin & hair care is anticipated to showcase lucrative growth over the forecast period due to rising number of skin problems. Skin rashes, skin allergies, and acne are some of the common skin disorders that can be treated with aromatherapy. Eczema is also a severe skin disorder that can be cured with aromatherapy products.
Pain management held a significant share in 2016 owing to the immense healing properties offered by aromatherapy products. Aromatherapy has proved to be very effective in dealing with chronic pain related issues including migraine or severe headaches and lower back, leg, neck, facial, & other muscular pain.
Cold & cough is anticipated to exhibit significant CAGR over the forecast period due to the high prevalence of cold & flu amongst children. Aromatherapy is highly effective in treating cold & cough. Although many people still opt for antibiotics, aromatherapy products have been proven to be very effective in the long run.
In 2016, North America dominated the market due to the presence of majority of key players in the U.S. This is supporting the growth of the market through huge penetration of a wide variety of aromatherapy products. Companies such as doTERRA International, Young Living Essential Oils, and Frontier Natural Products Co-op are based in the U.S. with an extensive product portfolio in the field of aromatherapy.
Europe also held significant share in 2016 owing to lucrative trade opportunities offered by this region for essential oils. Rising import and export of these oils in European countries has led to increased awareness about aromatherapy as an alternative medicinal therapy in this region. Moreover, its huge disposable income and purchasing power has also propelled the demand for diffusers.
Asia Pacific region is expected to register highest growth over the forecast period owing to the rising number of burn accidents in India, thereby, raising the demand for essential and carrier oils for treating the burn scars. Lucrative trading opportunities for essential oils in China & Japan and rise in the prevalence of various disorders in India has resulted in high growth of this region.
Some of the major companies include doTERRA International; Edens Garden; Young Living Essential Oils; Frontier Natural Products Co-op; Rocky Mountain Oils; Mountain Rose Herbs; and Plant Therapy Essential Oils.
Key strategies undertaken by these major players are strategic partnerships, new product development, and geographical expansions. For instance, in 2016, Rocky Mountain Oils launched its new product line of essential oils for kids, Kids Line, which includes products such as Muscle Soothe Essential Oil Blend and Skin Balance Essential Oil Blend.
Base year for estimation
Actual estimates/Historical data
2014 - 2015
2017 - 2025
Revenue in USD Million & CAGR from 2017 to 2025
North America, Europe, Asia Pacific, Latin America, & MEA
U.S., Canada, UK, Germany, France, Italy, Spain, Japan, India, China, India, Brazil, Mexico, South Africa, Saudi Arabia
Revenue forecast, company share, competitive landscape, growth factors, and trends
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Segments Covered in the Report
This report forecasts revenue growth at global, regional, & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the aromatherapy market on the basis of product, mode of delivery, application, and region:
Product Outlook (Revenue, USD Million; 2014 - 2025)
Mode of Delivery Outlook (Revenue, USD Million; 2014 - 2025)
Application Outlook (Revenue, USD Million; 2014 - 2025)
Skin & Hair Care
Cold & Cough
Regional Outlook (Revenue, USD Million; 2014 - 2025)
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