Continuous growth due to commercial and residential construction activities in India and China along with rising consumer spending on luxury goods is expected to drive the APAC air conditioning systems market. In addition, low ownership rate and rising disposable income in Asia Pacific is expected to favorably impact market growth. The residential sector accounted for a considerable percentage of the APAC air conditioning systems market due to increased demand from India and China. Strong competition from Chinese manufacturers that provide products at lower prices as compared to global well-established brands is expected to support sales gains. In addition, high installation base in developed markets of Western Europe and the U.S. is expected to generate growth opportunities in the relatively under-penetrated Asia Pacific market.
The commercial segment in Asia Pacific is expected to exhibit high growth owing to growing infrastructure spending, as well as demand for educational buildings, retail stores and healthcare. Governments have initiated a green building trend, which is expected to enhance environmental consciousness among consumers. Japanese market participants are investing in green lighting, BAS and HVAC systems due their ability to reduce carbon footprint and energy costs.
Greater product availability coupled with expansion in electrification has spurred demand for air conditioning systems in Asian countries. The market in South Korea, Japan and Australia is saturated due to the highly developed nature of equipment. As a result, growth is primarily dependant on replacement activities, building construction levels and weather patterns. Key participants in the APAC air conditioning systems market include Sharp Corporation, Hitachi Ltd., Carrier, Panasonic, LG Electronics, Electrolux AB, Samsung Electronics, Haier Electronics Group Co., Ltd., Mitsubishi Corporation and Daikin Industries Ltd. Companies operating in the market strive for vertical integration, since establishing presence across the value chain offers better control on cost as well as low volatility of margins. Presently, manufacturers have increasingly shifted focus towards raw materials that do not have adverse impact on the environment, such as the use of natural refrigerants such as ammonia and CO2 to manufacture energy efficient products.
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