Introduction of mobile devices has created huge impact on both personal and professional lives of individuals. In order to increase productivity, organizations are shifting more towards allowing employee’s personal devices such as tablet, laptops, and smartphones for carrying out office work. Many enterprises have created strategies with its IT team to support this revolution as it helps in reducing the overall operation and IT cost. In the competitive business environment, enterprises are constantly thriving to increase its overall efficiency and wants its employee’s productivity to be on higher side. Bring Your Own Device (BYOD) is one such concept which allows employees to carry their own devices to access the corporate data.
It is observed that the mobile workforce is more productive, fast, and reduces the cost of buying multiple devices. It gives ease of access to the personnel as they can access the data for anywhere in the world, they have been in a particular place to access the data. Employee from company gets seamless connectivity to data, irrespective to the device they are using.
Increase in adoption of mobile devices to access corporate have resulted into increased in overall organization productivity but also raised data security issues. Unauthorized access, violation of network safety policies are key areas to look in adopting BYOD strategy. Among organization data loss and unauthorized access are among chief concerns creating high demand for BYOD security solutions. These solutions offer real-time data protection such as authorized access and data encryption and protects the data in case of stolen devices too.
In many developing economies the adoption of BYOD is not significant chiefly due to lack of technology awareness and security concerns. Enterprises are still not willing to trust the BYOD as there is a possibility of leaking information or mixing the personal and corporate information restraining the growth of market. However, the market for BYOD and its security solutions is gaining traction among the emerging countries considering its huge potential to increase productivity.
On the basis of software, the market is segmented into network & mobile data security, and mobile devices. The solutions market is segmented into four major solutions which includes mobile application management, mobile identity management, mobile device management, and mobile content management. The market is further segmented by end-use which includes large enterprises and small & medium enterprises.
On the basis of geography, the market is segmented in five regions. It includes North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America. North America is considered to be market leader followed by Europe in the market. Asia-pacific region is expected to see a rise in demand of BYOD due to gradual increase in the adoption cloud infrastructure, Tech savvy generation willing to adapt change and developing IT sector. Asia Pacific region has observed change in attitude of employees to adopt work from home culture which has improved their efficiencies, hence Asia Pacific is an upcoming market for BYOD.
Key companies in the market are Avaya, Air Watch, Alcatel-Lucent, Cisco Systems, Aruba Networks, IBM, Hewlett-Packard, Citrix Systems, Mobileiron, VMware, Blue Box, Kaspersky, Mcafee, Symantec, Forescout Technologies, iPass Inc., Meru Networks, Web root, and Good Technology Inc.
Air watch has launched Air watch inbox in October, 2015 as part of mobile e-mail management system. Air watch inbox has improved security features in smart devices, it is available on more devices, secured video distribution and data will be optimized for IPad.
Hewlett-Packard launched MT42 in August 2015, the world's thinnest, lightest, and most powerful quad-core mobile thin client laptop, which will enable business customers in different sectors, such as financial services, healthcare, and government to perform their tasks in a virtualized environment.
Mobility solution provider Bitzer Mobile was acquired by Oracle. Oracle acquired Bitzer to use its security feature in Oracles BYOD products. Oracles interest in Bitzer’s mobility solution is to keep the corporate data and the personal data separate in the device. This will reduce the chances of corporate and personal data mixing while using one device for office and personal use.
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