Global direct energy medical devices market is anticipated to gain lucrative growth over the forecast period owing to factors such as reducing significance of mechanical medical instruments and complicated medical conditions of patients. Increasing popularity of cosmetic treatments and rising need of superior technology owing to existence of inefficient systems are expected to upsurge the demand over the forecast period. Usage of sophisticated components such as dynamic heat engines, solar cells, electrostatic direct collectors, magnetic converters and combined bipolar & ultrasonic energy are expected to drive the demand for the market over the next seven years. Advent of these technologies lead to benefits such as fast patient recovery, reduced operative times, patient chair time reduction, minimal invasion, reduced post operative complications are anticipated to upsurge the growth further. Moreover, advantages such as higher patient safety and compliance boost the market growth further. Additionally, precise application of energy to the intended surgical site and reduced collateral damage to surrounding tissues leading to better control over the surgical procedure is expected to facilitate the growth of the market over the forecast period.
The overall direct energy medical devices market are categorised on the basis of application into laparoscopy, aesthetics, cardiovascular, gynaecology, orthopaedics, urology and ophthalmology market. Laparoscopy is further segmented into closure devices market and open surgery devices market. As of 2014, laparoscopy devices segment held the highest share of the direct energy medical devices market owing to increasing need of minimally invasive surgical procedures and technological innovations in this segment. Additional features such as hand held assistance component, incorporation of retractors and the pneumodissector which is a unique dissecting device increased the demand of laparoscopy segment. These features eliminate the need for consecutive surgeries which thereby reduces overall procedural costs. These advancements led benefits such as minimal scarring, time reduction, greater surgical efficiency and quality care that facilitated the demand of direct energy medical devices market. Moreover, benefits including reduced patient chair time, faster recovery rates and less blood loss are also high impact rendering drivers of the direct energy medical devices market. Aesthetics segment is expected to be the fastest growing segment of the direct energy medical devices market owing to increasing popularity of aesthetics treatments including direct energy based skin rejuvenation and tightening treatments which are used in conjunction with other procedures such as botox, non-invasive dermal fillings and laser treatment. Other factors expected to fuel the energy based medical devices market include rising need of effective treatments in the obese and geriartic population and the related technological advancements in this field. Moreover, benefits such as easy accessibility, high safety and affordability are further anticipated to boost the growth of this segment.
Geographically, the entire energy devices market is segmented into North America, Europe, Asia Pacific, Latin America and MEA. North America held largest share owing to the prominent growth factors such as increasing incidences of complex patient profiles, high disposable income, rising popularity of cosmetic treatments and supporting healthcare infrastructure in the region. Similarly, changing competitive dynamics, government regulations and preference by surgeons are strong contributors to the growth of the market in this region. Asia-Pacific region is expected to be the fastest growing market primarily owing to the factors such as increasing popularity of closed surgeries, patient awareness, rapidly improvising healthcare infrastructure and rising disposable income. Furthermore, emerging market players and rising demand for skilled surgeons are expected to boost growth opportunities in this region over the forecast period.
The key players contributing to the global direct energy medical devices market includes Aesthera Corporation, Palomar Medical Technologies Inc., ConMed Corporation, Olympus Corporation, Covidien PLC, Sciton Inc., Karl Storz Endoscopy-America, Inc., B.Braun Aesculap, Microline Surgical Inc., Stryker, Ethicon Endo-Surgery, Inc. These companies rely upon effective pricing strategy reducing competition, wider product lines, extensive sales force strength and acquisitions of smaller companies for expansion to capture large share. Moreover, they concentrate upon unmet market needs, mergers & acquisitions, improving overall quality leading to better patient care. Furthermore, need for better efficient systems and rising competition amongst new market players are expected to provide growth potential to the direct energy medical devices market over the forecast period.
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