Global e-book market is expected to witness growth owing to increasing reach and convenience offered and is gradually expected to replace traditional reading methods. The printed book market is expected to lose market share, due to digitization of books and its accessibility over the internet. The implementation of latest hardware, software and educational content is expected to create an innovative environment to provide real time experience for readers. Shifting of sales channel for printed books from super market & departmental stores to online stores is expected to be the root cause for rise of the global e-book market
Increasing number of portable readable devices such as smart-phones & tablets is expected to be the key growth factor for the global e-book market. Emergence of digital education and interactive learning systems is also expected to fuel market growth. Additionally, rising environmental concerns over cutting trees is also expected to drive market growth over the forecast period. Potential threat of piracy and expansion of distribution platform may pose as a challenge to market growth. Lack of awareness about e-book technology can hinder the market growth over the forecast period. Low internet and mobile penetration in developing nations is expected to provide new growth opportunities.
Self publishing and multi currency paying options are expected to be few trends in market over the forecast period. The global e-book market can be segmented on the basis of platforms and applications. Application consists of healthcare, educational and entertainment etc.
Some notable players in the global e-book market include Amazon, Harper Collins, Hachette, Penguin Random House, Kensington Publishing, Cengage Learning, Macmillan Publishers, Google, Mc Graw Hill, Dot books, Lulu and Wiley etc. Aggregators and distributors have a major role in market growth. Few market distributors include ACK Media, Bookbaby, Andrews Limited, Smashwords, Tertiary Publishing, Pigeon Labs, Ciando, Dawson France, Planet Media, eBook Architects and Green Apple Data Centre.
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