Flavonoids Market Size, Share & Trends Analysis Report By Product (Anthocyanins, Flavones, Anthoxanthins), By Application, By Region, And Segment Forecasts, 2018 - 2025

Report Overview

The global flavonoids market size to be valued at USD 1.06 billion by 2025. Flavonoids are naturally occurring groups of phytonutrients comprising antioxidant properties. These are primarily found in various plants and are responsible for the color of any vegetable, fruit, grain, or flower including carrots, tea, citrus fruits, berries, broccoli, peppers, squash, tomatoes, eggplant, and soybean. Flavonoids are used in numerous applications including  functional food & beverages, dietary supplements, cosmetics, and pharmaceuticals. They are used as sweetening and coloring agents in the food industry. They inhibit cancer cell growth, cure stomach ulcers, and have anti-microbial action, thus preventing infections.

The application of flavonoids in functional food held the largest share of over 30% in terms of value, in the U.S. market in 2015. Increased use of anthocyanin, a major flavonoid, as a coloring agent in the food & beverage industry, was the major driving factor of the market in this segment. Although it is easier to consume flavonoids in their natural form, changing the food consumption habits of consumers has led to their utilization in the form of various functional food products.

Anthocyanin is also a hypoglycemic agent that reduces the human blood sugar level. It is a histamine blocker and stops inflammation due to allergies, cardiovascular diseases, arthritis, and stomach ulcers. These properties are expected to fuel its growth over the next nine years.

Flavonoids Market Trends

The growing health concerns are anticipated as significant market drivers. Individual health problems are on the rise as a result of a variety of circumstances such as unhealthy lifestyles and lack of hygiene. However, flavonoids are beneficial to human health and the increased use of flavonoids in food preparation is contributing to the market development. Furthermore, the increased desire for convenience meals acts as a major market driver.

The market for functional foods has accelerated in recent years. Functional foods have a high nutritional value. Flavonoids improve the nutritional content of functional foodstuffs. Consumption of convenient foods offered health benefits to the population during the COVID-19 pandemic. Hence, flavonoids are becoming popular as the demand for healthy food remains high in the population.  Furthermore, strong development is aided by funds in developing countries. On the other hand, the increasing usage of flavonoids in pharmaceuticals is generating potential opportunities in terms of market growth.

The nutraceutical business is growing as the majority of the population is in the pursuit of a better lifestyle and emphasizing more on improving health immunity as a result of the pandemic. As a result, the demand for flavonoids has increased in the nutraceutical business further propelling the market growth.

Product Insights

Anthocyanins, flavones, and anthoxanthins were some of the common types of flavonoids. Anthocyanins accounted for the majority of the share in terms of both, volume and value, in 2015. Growing awareness about wellness and health has resulted in increasing consumption of anthocyanin-rich food & beverages.

The market for flavones is expected to witness the highest CAGR over the forecast period. They are known to possess anti-oxidant, anti-tumor, anti-inflammatory, and anti-microbial properties, which make them useful in the pharmaceuticals and personal care industries.

Application Insights

As seen in the below figure, the functional beverages segment dominated the global market in 2015. It was valued at over USD 150 million in the same year. This product improves metabolic processes in the myocardium, thus inhibiting thrombus formation. Consumption of flavonoid-containing drinks helps to stimulate the immune system, control adversity of anthropogenesis, and reduce the teratogenic mutagenic carcinogenic effect, thus augmenting demand over the forecast period.

The dietary supplements segment is expected to witness sluggish demand owing to stringent regulations related to the use of flavonoids. In addition, there are various side effects related to the intake of supplements. For instance, the consumption of supplements could lead to a large amount of flavonoid intake, thus having a negative impact on human health.

Extensive research in order to understand the different properties, applications, and structures of flavonoids is expected to result in increased demand over the forecast period. Many market players are involved majorly in R&D and new product development. This is expected to increase the consumption of this product over the forecast period.

Increasing focus on nutritious food coupled with rising concerns regarding a variety of diseases including obesity, diabetes, blood pressure, and cancer is expected to propel the growth of the market over the forecast period. A wide range of benefits has led to the increased popularity of this product over the past few years.

Regional Insights

North America was the largest market accounting for over 35% of the global revenue in 2015. Numerous preventable, diet-related chronic ailments including cardiovascular diseases, type 2 diabetes, overweight, and obesity are highly prevalent in North America. This has led to an increased demand for dietary products such as flavonoids.

The Asia Pacific demand was over USD 110 million in 2015 and is anticipated to witness significant growth owing to the rising consumption of nutraceutical products. Changing consumer lifestyles, a high youth population, and the increasing popularity of sports are expected to have a positive impact on this industry over the forecast period. In addition to these, rising disposable incomes of consumers especially in China and Japan are expected to augment growth in the region.

The market in Europe is expected to grow at a relatively slower rate owing to the rise in the aging population in this region. Prevalence of diabetes, obesity, and chronic diseases are likely to propel the demand for nutritional functional food & beverages in Europe. Increasing health consciousness among the consumers in this region is expected to give rise to the demand for this product over the forecast period.

Key Companies & Market Share Insights

Key market participants include Cayman Chemical Company, Quercegen Pharmaceuticals, Foodchem International Corporation, INDOFINE Chemical Company, Inc., Extrasynthese, Toroma organics Ltd, Pharmachem Laboratories Inc., Organic Herb Inc., Phytocompounds, and Indena S.p.A.

Expansions & investments and agreements & partnerships were the major growth strategies adopted by these players. For instance, in March 2014, Indena entered into a partnership with Azelis, a leading global specialty chemicals distributor, in order to distribute its pharmaceutical and health food products in the European market.

Recent Developments

• In July 2020, Charlotte’s Web released the acquisition of Abacus Health Products has the largest vertically integrated hemp-derived CBD Company, with a combined retail distribution reach of over 21,000 outlets. This acquisition was helpful for expanding the distribution network.

• In July 2021, Ingredients by Nature (IBN) supplier and manufacturer of innovative customizable, science-based nutraceutical ingredients acquired Sytrinol and expanded its portfolio.

• In October 2021, Longevity by Nature did two strategic marketing and distribution partnerships with National Sales Associates LLC, a national sales and marketing brokerage, and United Natural Foods Inc., North America’s premier food wholesaler.  Longevity by nature is a natural supplement products producer company that uses flavonoids as raw material.  These strategic partnerships are helpful for future sales enhancing and reaching retailers.

• In October 2021, Longevity by Nature strategically partnered with National Sales Association LLC and United Natural Foods Inc., as a part of its market expansion in terms of marketing and distribution. This strategy is aimed at establishing a bigger footprint in the market and offering better food solutions to consumers. 

Global Flavonoids Market Segmentation

Global Flavonoids Market Segmentation

This report forecasts revenue and volume growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global flavonoids market on the basis of product, application, and region:

• Product Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

  • Anthocyanins

  • Flavones

  • Anthoxanthins

  • Others

• Application Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

  • Functional Beverages

  • Functional Food

  • Dietary supplements

  • Others

• Regional Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

  • North America

    • U.S.

  • Europe

    • Germany

  • Asia Pacific

    • China

  • Central & South America

    • Brazil

  • Middle East & Africa