Green Building Materials Market (2025 - 2030) Size, Share & Trends Analysis Report By Application (Framing, Insulation, Roofing, Exterior Siding, Interior Finishing), By Product (Structural, Exterior, Interior), By Region, And Segment Forecasts

Green Building Materials Market Summary

The global green building materials market size was estimated at USD 285.89 billion in 2024 and is projected to reach USD 458.61 billion by 2030, growing at a CAGR of 8.5% from 2025 to 2030. The growth is driven by rising awareness regarding climate change, government regulations encouraging sustainable construction practices, and an increasing demand for energy-efficient buildings.

Moreover, advancements in building technologies, such as energy-efficient systems, smart building solutions, and renewable materials, such as cross-laminated timber, enhance the sustainability and efficiency of construction projects, thereby favoring market growth.

The market is expected to experience robust growth driven by the escalating need for sustainable building practices. As climate change intensifies, there is a growing emphasis on reducing carbon footprint and enhancing energy efficiency in the construction sector. This shift aligns with global initiatives promoting sustainable development, which is likely to increase investments in green building materials.

Advancements in technology are paving the way for innovative materials that offer improved performance & functionality and attract stakeholders to the market. According to an article published by the World Economic Forum in September 2024, innovative building practices and materials are adept at reducing carbon emissions, as buildings contribute to nearly 40% of global energy-related emissions. Homebuyers and tenants increasingly seek properties that reduce utility costs and contribute positively to the environment.

Strategic partnerships and collaborations within the construction industry are anticipated to play a pivotal role in shaping the future of the green building materials market. Companies can leverage each other's strengths, share resources, and innovate more effectively. This collaborative approach is expected to enhance product offerings and improve supply chain efficiencies, making sustainable materials accessible across various construction sectors.

Product Insights

The structural products segment dominated the market with the largest revenue share of 66.1% in 2024 and is further expected to grow at the fastest rate. Structural green building materials are eco-friendly and sustainable materials used in constructing the foundation, framework, and load-bearing components of a building. These materials are sourced from recycled or sustainably harvested sources and can include recycled steel, sustainably harvested wood, engineered wood products, and concrete made from fly ash or slag. By using these materials, we can significantly reduce the building's environmental impact, promote energy efficiency, and create a healthier indoor environment.

The Exterior product segment of the Green Building Materials Market includes eco-friendly materials used for building facades, roofing, cladding, windows, doors, and insulation applied to the outer structure of buildings. This segment is driven by the rising emphasis on enhancing energy efficiency, improving thermal insulation, and reducing the environmental footprint of construction activities. Exterior green building materials such as recycled metal facades, sustainable wood, energy-efficient windows, and cool roofing materials contribute to reducing heat island effects and lowering energy consumption in buildings. The growing adoption of green certifications like LEED and government initiatives promoting sustainable construction are further accelerating the demand for exterior green materials globally.

Application Insights

The interior finishing segment dominated the market with the largest revenue share of 35.4% in 2024. Green building materials used in interior finishing applications encompass a range of sustainable options, including low-VOC (volatile organic compound) paints and finishes, reclaimed wood flooring, bamboo flooring, recycled glass countertops, and eco-friendly insulation materials like cellulose or recycled denim. The demand for these materials is steadily increasing due to the growing emphasis on creating healthier indoor environments, as people spend a significant amount of time indoors.

The insulation segment of the green building materials market is expected to grow at a higher rate on account of rising concerns related to changing climatic conditions and increasing demand for energy-efficient insulation materials. Green insulation exhibits superior properties than traditional insulation materials to focus on reducing energy consumption and carbon emissions. These materials also help to improve indoor air quality to enhance consumers' comfort and well-being.

Regional Insights

The North America green building materials market held the largest revenue share of 31.2% in 2024. This is attributed to the demand for sustainability and energy efficiency, driven by increased consumer awareness and environment-friendly construction practices.In addition, the commercial sector in the region has experienced growth with companies such as Holcim and PPG Industries, Inc., recognizing the long-term cost savings and environmental impacts associated with sustainable building practices.For instance, in March 2024, Holcim introduced ECOAsh, an ash product derived from landfill materials, which is part of its commitment to sustainability and low-carbon construction. It enhances cement and concrete applications, helping reduce the carbon footprint of building materials while promoting the recycling of industrial byproducts.

U.S. Green Building Materials Market Trends

The U.S. green building materials market dominated North America with the largest revenue in 2024, driven by the demand for sustainable construction practices as more individuals prioritize eco-friendly living and seek to reduce their environmental impact. Government initiatives, such as tax incentives and stricter building codes to promote energy efficiency, also encourage the adoption of green materials in construction projects. Furthermore, the focus on reducing greenhouse gas emissions and improving indoor air quality is prompting builders and developers to incorporate sustainable materials into their designs, further supporting the growth of the green building materials market.

Asia Pacific Green Building Materials Market Trends

The Asia Pacific green building materials market is expected to grow at the fastest CAGR over the forecast period. This can be attributed to rapid urbanization and population growth, which creates a high demand for sustainable construction solutions to address environmental concerns.Government initiatives and regulations promoting eco-friendly practices further encourage the adoption of green materials. Countries such as China, India, and Japan implement strict building codes and offer incentives for sustainable construction. In addition, increasing consumer awareness regarding the health benefits associated with green buildings is driving demand for materials that improve indoor air quality and the overall well-being of occupants.

The China green building materials market dominated Asia Pacific with the largest revenue share in 2024. This growth is attributed to urbanization and the surging demand for energy-efficient buildings, as the construction sector accounts for a large portion of the country's energy consumption and emissions. For instance, BASF emphasizes using environment-friendly products, such as MasterSeal waterproofing systems, concrete industrial flooring, and fine stone insulation systems, which enhance energy efficiency and reduce maintenance costs while meeting stringent sustainability standards such as DGNB and LEED.

Europe Green Building Materials Market Trends

The Europe green building materials market is expected to grow at the fastest CAGR over the forecast period. This can be attributed to various government initiatives, including a report by the European Environment Agency (EEA), which emphasizes smart renovations using sustainable building materials to enhance the sustainability of Europe’s housing sector significantly. The housing sector in Europe currently contributes to over 30% of the region’s environmental footprint, thereby promoting the need to renovate existing buildings to improve energy efficiency and climate resilience.

Key Green Building Materials Company Insights

The global green building materials market is driven by several key companies, including:

• Kingspan Group plc is a global building materials company that offers insulation, roofing, and façade solutions for residential, industrial, and commercial buildings. It operates in over 70 countries. The company's product range includes various insulation materials like rigid board insulation, spray foam insulation, and cavity wall insulation, along with roofing and façade systems.

• PPG Industries, Inc. specializes in paints, coatings, and specialty materials. The company focuses on creating energy-efficient solutions, such as UV/EB-curable coatings and sustainably advantageous products, that enhance the durability and lifespan of structures, contributing to reduced environmental impact in both residential and commercial construction.

Recent Developments

• In September 2024, BASF partnered with Takazuri to develop sustainable construction solutions in East Africa. This partnership focuses on climate resilience and utilizing locally sourced post-consumer materials through Takazuri's Climatile technology. This collaboration aims to create durable building products that improve indoor temperature, enhance solar reflectance, and support rainwater harvesting while addressing the growing demand for eco-friendly construction amid rising plastic waste.

Green Building Materials Market Report Scope

Global Green Building Materials Market Report Segmentation

This report forecasts revenue growth of the global green building materials market and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global green building materials market report based on product, application, and region:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Structural

  • Exterior

  • Interior

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Framing

  • Insulation

  • Roofing

  • Exterior Siding

  • Interior Finishing

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • India

    • Japan

    • China

    • South Korea

  • Central & South America

    • Brazil

  • Middle East and Africa (MEA)