Emergence of cloud computing, mobile devices, social networking, and other technologies are expected to have a profound impact on MENA digital transformation market over the forecast period. The technology helps build several new sources of competitive advantage by leveraging social, cloud, mobile, and big data technologies. The market is expected to witness substantial growth as it helps enterprises address impact of new technologies on their processes, decision-making, product rollouts, promotions and issues pertaining to customer engagement. Furthermore, digital transformation market with its low entry barrier has been transforming the way enterprises do business, and is expected to favorably impact market growth over the next few years.
Middle East is fast moving towards digital transformation, particularly GCC countries, by adopting a knowledge-based approach. Furthermore, increased ICT spending in GCC countries is expected to contribute towards deployment of emerging technologies. Improved infrastructure & credit environment, ongoing government investments, economic recovery, and increasing trend among ICT operators to offer more comprehensive and integrated IT services is expected to drive market growth extensively. UAE, Qatar and KSA are expected to be market leaders in terms of ICT spending in this region, which is further expected to drive market growth. Increasing adoption of this technology across several industries including banking, insurance, technology, telecoms, consumer packaged goods, retail, utilities, pharmaceuticals, manufacturing, and travel & hospitality is also expected to fuel digital transformation market growth.
Digitization improves management decisions, extends the organizations reach and speeds up new product and service development. It also helps transform operational processes through employee enablement, process digitization and performance management. Presently, companies emphasize more on digitally transforming customer experience by improving top-line growth, customer understanding and customer touch points, which is also expected to positively impact market growth.
Key market participants include Elite Technologies, Intel, Ystrat and Capgemini. Initiatives by key industry players such as Intel in Middle-East for development of new technology centers across key market is also expected to drive the digital transformation market growth over the next few years.
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