The global mobile commerce solution market is expected to witness growth over the forecast period, which may be attributed to increasing number of mobile commerce or m-commerce users. Increasing adoption of mobile commerce solutions across small and medium-scale to large-scale enterprise is also expected to fuel market demand over the forecast period. Further, rise in number of smartphone users owing to the flexibility offered in operating mobile commerce solutions is anticipated to be the key factor that drives market growth. Companies emphasize on addressing several security issues pertaining to online payment and data-security, which is also expected to positively impact the mobile commerce solution market growth over the forecast period. Technological proliferation along with availability of mobile wallet solutions offers several market growth opportunities. High demand for several open source platform and the SaaS technology are few other factors expected to impel the mobile commerce solution market demand. Proliferation of mobile technology may result into integration of several functionalities such as inclusion of barcode scanner into the solutions. Prevalence of responsive web-enabled reference store may help reduce cost; risk and time involved in implementing these solutions, and provide avenues for market growth. Introduction of several product identification technologies such as Quick Response (QR) code generates opportunities to increase the demand for better and integrated mobile commerce solutions. Surging demand for communication technologies such as Near Field Communication (NFC) provides a secure payment platform, which may further catapult market demand. Further, next generation technologies such as digital money, Bitcoin is expected to transform the mobile payment platform, and positively impact the mobile commerce solution market demand over the next few years. Several key electronic commerce players are expected to migrate to mobile commerce technology owing to increased smartphone demand. Customization, flexible contract period and scalability of the solution are other factors that may spur market demand. Introduction of new interactive, user friendly and sophisticated tools like Alpha Anywhere, App Press, AppArchitect, Form.com, iBuildApp, QuickBase, Salesforce1, ViziApps, Mobile Chrome Development Kit, and Appcelerator may help deliver these solutions rapidly and with an enhanced design.
Mobile commerce solution provides several benefits including automated code generation, re-usability, and easy integration of Artificial Intelligence (AI) technology. However, rapid technological advancements in the field of mobile payment and intricate nature of customer touch points that support these solutions and devices may pose to be a challenge to the mobile commerce solution market. Lack of work force with technical expertise, legacy infrastructure and budget & sourcing limitation are also a few factors expected to hamper market demand.
Mobile commerce solution services include ticketing, buying or selling consumer products, auctioning and digital money. Digital money provides several avenues for market growth. High adoption across the telecom and banking sector has resulted into new form of payment technology, which is expected to positively impact the market in next few years.
The North America mobile commerce solution market is expected to witness growth owing to continuous technological improvements and cloud service proliferation. The Latin America market may witness exponential growth owing to the high usage of mobile commerce solutions. The Asia Pacific mobile commerce solution market is expected to witness considerable growth due to the emergence of several start-ups with high mobility requirement and smartphone proliferation. Several industry participants emphasize on promoting mobile commerce solution usage through provision of discounts. The Middle East and Africa market may witness high growth due to increasing investment of prominent e-commerce players in the region.
Key market participants include Ericsson, Volusion, CBES, Netsity Systems (P) Ltd., Vaimo, Branding Brand, July Systems, Kony, Mad Mobile, Merkle 5th Finger, Mobify, Moovweb, Netbiscuits, Skava, MobiFin, and Usablenet.
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